Anita Flejter, EMBA, MSBA's Linkedin Analytics

I’m looking to expand my knowledge and network in marketing at the director level, specifically in campaign management, as I aim to continue developing the following skills: go-to-market strategy, event management, social media, strategic planning, content development, brand management, KPIs, growth, demand generation, CRM, project management, and budget management. I have established and executed a comprehensive digital marketing strategy for a global B2B tech startup, leveraging cross-functional collaboration and account-based marketing (ABM) expertise to drive lead generation, customer acquisition, and revenue growth, with marketing contributing 80% of total revenue. I have developed and managed core skills training initiatives and internal communications to enhance team performance and cross-functional alignment, while executing webinars and online symposia, which generated 700 leads and established thought leadership in the tech industry. In addition, I have the following qualifications: 🔹Cross-functional collaboration skills with experience directing the overhaul and rapid expansion of the digital marketing department, driving lead generation, customer engagement, and revenue growth, with marketing contributing 80% of total revenue, further evidenced by a $4,000,000 increase in product sales. 🔹Scaled dynamic communities and amplified customer bases, applying strong collaboration and data-driven decision-making to maximize engagement and retention on limited budgets by over 500% using targeted A/B testing and robust social media campaigns. 🔹Developed and executed multilevel retargeting campaigns and LinkedIn newsletter strategies, managing $150K annual budgets and CRM tools, while utilizing written communication and market analytics to generate over 2,000 leads and foster a consistent sales pipeline. I enjoy serving organizations that prize adventure, bravery, and collaboration among their employees. I’m excited to be on teams built around communication, creativity, and growth. I thrive at companies where learning is valued, as well as humor and quality. I love being part of organizations that infuse self-improvement into their brand, culture, and market, and where I can help make a difference in the world. 📩 Please connect with me here: [email protected] Always open to exchanging insights, collaborating on growth-driven marketing strategies, and discussing industry trends. If you're leading an innovative brand and want to exchange ideas on marketing transformation, demand gen, or revenue optimization.