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Senior SEM Specialist

SEM Specialist

Thule Group

Managed the paid search and paid social channels for Thule’s largest product category, Sport & Cargo Carriers, across all direct-to-consumer (DTC) markets, including the United States, Canada, Germany, the United Kingdom, France, the Netherlands, Sweden, Denmark, and Brazil.

Additionally, I was a key member of the Amazon marketplace project, ensuring a smooth integration with Tradebyte and maintaining accurate product data on Amazon.

Key responsibilities:
- Developed market-specific digital strategies for paid search and paid social, including budget planning
- Planned, executed, monitored, and optimized high-performing paid campaigns across global markets
- Conducted A/B testing and data analysis to improve campaign performance
- Monitored and resolved product and feed errors, ensuring seamless ad delivery
- Briefed creative teams to develop compelling ad assets aligned with campaign goals
- Trained and mentored team members, providing guidance on best practices and campaign execution
- Collaborated with cross-functional teams and across countries to align marketing efforts
- Worked across multiple countries, tailoring strategies to different consumer behaviours and market trends
- Partnered with the content team to optimize SEO strategies for better organic visibility
- Managed Amazon Ads campaigns, driving growth through marketplace promotions
- Provided strategic support to local teams, ensuring paid advertising efforts were data-driven and aligned with global objectives

Digital strategy | Google Ads | Facebook Ads | Google Analytics | Google Data Studio | Ahrefs | Google Search Console | ContentSquare | Tradebyte | Amazon

Global Digital Marketing Specialist

Thule Group is a global market leader in a number of product categories, including roof racks, roof boxes, bike carriers, camera bags as well as multisport- and bicycle trailers. Thule Group has about 3,300 employees at 9 production facilities and 35 sales offices worldwide. The Group’s products are sold in 140 markets and in 2021, sales amounted to SEK 10.4 billion.

Led Google Ads campaigns for all product categories across Thule's EROW (Europe & Rest of World) DTC markets, including Germany, the United Kingdom, France, the Netherlands, Sweden, and Denmark.

Key responsibilities:
- Developed and optimized Google Ads campaigns tailored to different markets
- Conducted A/B tests and data-driven optimizations to enhance performance
- Monitored and resolved product/feed issues
- Trained and mentored team members and an intern, enhancing their SEM expertise
- Collaborated with the content team to implement SEO best practices
- Assisted in paid social campaign planning, execution, and analysis

Global Digital Marketing Specialist (SEM)

Selector

Selector is a Hungarian digital marketing agency having clients from various industries, mainly focusing on the Hungarian market.

In this role I worked together with clients coming from different industries, internationally managing their paid campaigns on various channels.

Key responsibilities:
- Strategizing, executing, and optimizing digital ad campaigns across Facebook, Instagram, Google Ads, LinkedIn, and Pinterest for both local and international markets
- Proactively managing client relationships, ensuring seamless communication and strategic alignment
- Crafting compelling ad copy tailored to different markets and audience segments
- Delivering insightful performance reports to inform data-driven decision-making
- Implementing basic on-site SEO to improve organic visibility and website performance
- Briefing designers to develop high-performing ad visuals and assets that align with campaign objectives
- Mentoring and managing an intern, providing hands-on training in campaign execution, reporting, and optimization to help them develop their digital marketing expertise

Clients included:
- International Business School Budapest
- Culinary Institute of Europe
- Braining Hub
- Sprint Consulting
- Itt a szezon
- Makifood
- Stylers
- Institute of Advanced Design Studies
- 90 lépés

Digital Account Manager

IThon.info

⭐️ Reaching the highest engagement rate for the Facebook page by posting relatable content and creating a distinctive and authentic voice
- Developing and executing content strategies for the blog and social media
- Creating and managing SEO-optimized blog content, from writing and editing to ensuring high-quality, search-friendly articles
- Driving social media strategy and content creation to boost engagement and brand presence
- Building and nurturing online communities through active social media engagement and moderation
- Crafting compelling copy for landing pages, newsletters, and marketing materials
- Running high-performing ad campaigns on Facebook and Instagram
- Contributing to the organising Hungary’s largest online IT competition and its award ceremonies

WordPress | Mailchimp | Facebook | Instagram | Facebook ads

Content Manager

- Managing the blog by writing articles that follow SEO best practices, and by proofreading, correcting and uploading incoming content
- Supporting with presentations

Marketing assistant

BDO Hungary

- Taking part in the Transfer Pricing Team's work, working on the UK project, in English 
- Searching for business-related information on the web
- Identifying related parties
- Preparation of benchmarking analysis

Tax consultant trainee

kommON kommunikációs szakkollégium

- Taking part in the work of HR workgroup
- Attending lectures
- Was one of the organisers of the succesul conference, called 'Personal Branding Conference'

Member

eNET Internet Research and Consulting Ltd.

Researcher trainee

Konica Minolta Business Solutions Hungary

Sales assistant trainee

Community-Solution Ltd. 

Project Manager Assistant

Highly skilled and driven professional with 6 years of experience in digital marketing, across international markets.

Well-versed in paid and organic search (including Google Ads, Microsoft Ads), paid and organic social media (incl. Meta Ads, LinkedIn Ads, Pinterest Ads), website content, and Amazon marketplace (incl. Amazon Ads).

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