Life Leisure

Successfully executed the comprehensive marketing strategy for Life Leisure, overseeing both internal and external communication initiatives.

Oversee a substantial marketing budget, ensuring responsible and effective allocation of resources.

Head a dynamic team comprising a Brand & Marketing Executive and a Marketing & Communication Executive.

Spearheaded the re-positioning of the Life Leisure brand and implemented a cohesive internal brand for the organisation.

Graduated from the Transformational Leadership programme in 2022, showcasing commitment to continuous professional development.

Invited as a guest speaker at the Elevate Conference 2023 in London, where I shared insights on leadership within the activity and wellbeing industry.

Established a distinctive tone of voice for Life Leisure and successfully integrated it across the entire organisation.

Revamped Life Leisure’s marketing campaigns, resulting in Life Leisure's best-ever monthly sales being recorded five times throughout 2023.

Marketing & Communications Manager

Attained an increased responsibilities within three months of joining to cover maternity leave.

Demonstrated resilience by serving as the sole person responsible for the marketing department throughout the challenging period of the coronavirus pandemic.

Developed and implemented the Stockport Moving Together brand, funded by Stockport Council, during the Coronavirus pandemic. I ensured alignment with community health goals through extensive collaboration with key stakeholders, resulting in a visually compelling and cohesive brand that emphasises the importance of wellbeing during challenging times.

Adapting and learning on the job to respond effectively to unprecedented government announcements and keeping customers informed.

Marketing Executive

The Christie NHS Foundation Trust

Collaborate with the Marketing & Engagement Manager to execute a professional marketing function within the GatewayC programme.

Oversee social media campaigns through Hootsuite and manage weekly email campaigns using CRM software.

Regularly maintain, develop, and analyse databases and analytics from digital marketing campaigns, providing insights on performance and identifying key trends.

Utilise Adobe Illustrator or Photoshop to design marketing materials adhering to best practices, NHS identity guidelines, GatewayC branding, and other relevant requirements.

Coordinate with external design and print agencies to ensure high-quality, timely production of materials with accurate information.

Contribute to engagement activities, including participating in events as an exhibitor to boost registrations and raise awareness of GatewayC.

Provide administrative support, including minute-taking during board meetings, organising meetings, generating purchase orders, and managing the GatewayC email inbox.

Keep the Marketing & Engagement Manager informed of pertinent information on an ongoing basis to maintain clear communication.

GatewayC Marketing and Engagement Officer

Played a pivotal role in supporting the Marketing and Engagement Manager in the launch of GatewayC, an online GP education platform, across primary care practices in the North of England, London, and Wessex.

Created high quality marketing materials, including pull-up banners, leaflets, and promotional items.

Developed digital marketing content encompassing social media campaigns, website materials, and email marketing initiatives.

Fostered collaborative relationships with various departments within The Christie to ensure seamless coordination.

Participated in and organized promotional events nationwide to advocate for GatewayC, addressing inquiries and providing information on the online learning platform.

Assisted the TEL Team during the filming of actors and oncology specialists for use in interactive video consultations and specialist interviews within GatewayC courses.

Managed purchase orders for various marketing activities.

Orchestrated photoshoots to capture images for use in marketing materials.

GatewayC Marketing Assistant

Utilised Gold-Vision CRM software to develop targeted email marketing campaigns for diverse audience segments.

Offered editing assistance to the Marketing Manager and the Head of Education for internal, external, and digital publications within GatewayC.

Formulated compelling social media marketing campaigns on platforms such as Twitter, Facebook, and LinkedIn. Designed accompanying images to align with corporate identity and style guidelines.

GatewayC Project Administrator

Responsible for the marketing efforts for national study days, conferences, and educational events on behalf of The Christie School of Oncology.

Designed and executed multiple email campaigns for diverse events using Gold-Vision CRM software.

Formulated and implemented a coherent strategy to oversee The Christie School of Oncology's social media presence across platforms such as Twitter, Facebook, and LinkedIn.

Played a pivotal role in creating and showcasing promotional flyers for upcoming events.

Leveraged digital marketing expertise to create webpages on Umbraco, facilitating event promotion and blog content publication.

Education Events Marketing Assistant

Kaya Responsible Travel

Administered and enhanced the website through WordPress, prioritising SEO optimisation.

Created engaging and pertinent content for blog posts and email campaigns.

Contributed to the formulation of marketing campaigns, including content development for quarterly e-newsletters distributed to Kaya volunteers.

Utilised Google Analytics to manage online listings advertising volunteer projects, including postings on university career hub sites.

Independently managed all social media platforms and conducted monthly tracking of social media metrics.

Oversaw public relations activities, representing Kaya Responsible Travel at external events.

Marketing Coordinator

Ensured the upkeep of standards in the H&M ladieswear department, delivering exceptional service to all customers in the store.

Effectively addressed a range of customer-related issues, demonstrating successful resolution skills.

Fostered positive relationships with both managers and colleagues.

Contributed to visual merchandising efforts by showcasing new stock and aligning trends with the H&M visual handbook.

Collaborated efficiently within a team to achieve daily and weekly targets.

Full Time Sales Assistant

Just Childcare Ltd

Collaborated with Directors, Management, and individual nurseries to implement a comprehensive marketing communications plan.

Oversaw the maintenance and updates of the Just Childcare website, covering design, SEO, and content management.

Played a key role in organising publicity events and managing public relations on both local and national levels.

Created, produced, and distributed newsletters and other publications for parents, staff, and stakeholders within the Just Childcare network.

Evaluated customer research, market conditions, and competitor data to inform strategic decisions.

Managed media inquiries related to the nurseries or associated events on behalf of the business.

Contributed to specialised projects, including the successful rebranding of a nursery.

Regularly updated marketing communications for each nursery, ensuring relevance and appropriateness across prospectuses, websites, visitor protocols, newsletters, events, and open days.

Proactively managed my personal development during the placement period.

Marketing Support Assistant

I am an experience marketing and branding professional with a proven track record of designing innovative marketing materials and effectively translating complex subjects into accessible communications for diverse audiences. Possessing excellent analytical skills, I consistently deliver high-quality campaigns within specified timelines across a variety of platforms.

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