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For over a decade, I have been leading marketing for Canadian startups in various sectors, from AI and SaaS to DEI and healthcare. I enjoy building marketing departments from scratch, shaping brands, and creating memorable experiences. As a fractional CMO, I partner with CEOs and founders of early and growth-stage startups to define and execute their marketing strategy, target audiences, and channels. I also help them build a world-class, inclusive marketing function that reflects their values and vision. I have a proven track record of delivering results in growth, customer acquisition, conversion, and retention, using effective content, integrated, and partnership marketing tactics. In addition to my work as a fractional CMO, I also serve as a mentor and entrepreneur in residence for both Elevate.ca and York University's YSpace, where I coach startups on how to identify and leverage their top marketing channels and accelerate their learning and decision-making.
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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