Anita Nielsen, MBA's Linkedin Analytics

I lead sales performance improvement and behavior change programs that result in sustained revenue growth. With deep consulting roots and 20+ years across B2B sales, business operations, IT strategy, and sales enablement, I’ve built and led full-lifecycle programs across the go-to-market ecosystem. I devise the strategy and design the infrastructure that transforms how sales professionals sell, how they’re supported, and how they grow. I’ve sold as a hunter, farmer, and large-deal pursuit lead, and that trench experience gives me instant credibility with sales professionals and leaders, allowing me to build trust quickly, which becomes the fuel for meaningful change and forward momentum. My work blends sales learning and development strategy and execution, from new hire onboarding through role-based everboarding curricula. I specialize in GTM readiness, methodology rollouts, consultative selling, and co-creating effective sales coaching processes that sales leaders actually embrace. My programs are designed to accelerate productivity, reinforce consistency, and align sales behavior with revenue priorities. I’ve worked across SaaS, media, manufacturing, healthcare, tech solutions and services, cybersecurity, and many others, supporting different parts of the sales lifecycle through targeted enablement initiatives, GTM messaging development, executive alignment, and high-impact manager enablement. In some organizations, I’ve helped establish the foundation for agile sales and GTM enablement orgs; in others, I’ve partnered to elevate specific areas like coaching strategy, methodology adoption, or field readiness. I’ve delivered highly tailored programs for many companies, including TikTok and CenturyLink — and have developed online learning modules for Udemy Business and SBA.gov’s national THRIVE program. My programs are known for meeting sellers where they are and helping revenue teams do their best work with the right structure, process, and technology in place. Trusted by the C-suite, GTM leaders, and cross-functional partners, I serve as an invaluable change agent with the knowledge, skills, and emotional acumen needed to lead others through complex change, transformation, and growth. Expertise: Sales Methodology Integration Sales Process Redesign. Program Architecture and Execution Sales Readiness & Ramp Performance Metrics and Reporting Sales Tech Implementation and Adoption Large Deal Support & Coaching Cross Functional Collaboration / Consensus Building Sales Manager Coaching Psychology in Sales Sales New Hire Onboarding