Anjali Srivastava's Linkedin Analytics

As a marketing professional, I have extensive experience building and scaling effective marketing programs within leading tech organisations, spanning semiconductor, SaaS, open-source, and location data domains. Throughout my corporate journey, I spearheaded numerous strategic inbound and outbound marketing initiatives including creating and implementing strategies to optimise ROI, drive demand generation, and elevate company profiles. In most organisations where I've worked, I seized opportunities to contribute during pivotal stages of growth. This allowed me to operate across various marketing functions, build my skills, and acquire end-to-end marketing and communications expertise. I deep-dived into execution, consistently achieving results using tailored go-to-market (GTM) strategies. Commencing my career as a communications professional at a PR agency, I bring a robust blend of strategic planning and tactical execution capabilities in public relations, media management, executive communications, and stakeholder engagement. I have successfully driven large-scale external and internal communication and brand programs, events, exhibitions, and employee communication activities. Additionally, I possess expertise in driving ecosystem marketing, product marketing, and content marketing. Recently, I founded my marketing consultancy to provide marketing-as-a-service to businesses, large and small. My two-decade corporate career has equipped me with a wide range of expertise across marketing functions, enabling me to offer a service that focuses on discipline-specific knowledge and expertise, addressing more than just one area. Learn more about the model: https://www.nurtureculture.com.au/resources/unveiling-marketing-as-a-service If you want to learn more about me and work with me, email me at info@nurtureculture.com.au.