Anjan Lahiri's Linkedin Analytics

• Over 20 years of market research expertise – with more than 16 of these being in the Middle East region. • Sound grasp of the Middle East socio-cultural context, having been in this region since 2001, makes it possible to juxtapose such learning with core research data, thereby adding value and transforming client satisfaction to client delight. • Proven ability to turnaround market research data into marketing solutions and actionable insights, through effectively marrying multiple data sources. • Experience in cross-industry market research, including research in FMCG, tobacco, finance and telecom sectors, enabling cross-pollination of research ideas and learning. • Winner of the 2007 Research Excellence Award at TNS Middle East & Africa. Specialties: • Ability to understand and translate marketing issues into appropriate research components / studies, demonstrating evaluative, conceptual and analytical skills • Ensuring quality data through agency management, leveraging extensive knowledge in agency operations • Interpreting data in the business context, through alignment of marketing and research objectives • Distilling data interpretation into ‘actionable insights’, through clear and concise communication.