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Cracking the Code of Fintech UX | Turning Complexity into Clarity Finance can feel overwhelming, but great UX can change that. I specialize in decoding user behavior, uncovering friction points, and transforming insights into intuitive fintech experiences. My goal? To make financial platforms effortless, engaging, and empowering for users. Over the years, I’ve led research that directly shaped fintech products. At Motilal Oswal Financial Services, my work has improved feature adoption by 20% and reduced drop-offs by 15%, ensuring seamless trading experiences. Previously, at Upstox and S&P Global, I leveraged usability testing, behavioral insights, survey analytics, and journey mapping to refine digital platforms and optimize user engagement. Right now, I'm focused on driving user-centered innovation in fintech, bridging the gap between product teams and real user needs. I thrive on turning “Huh?” moments into “Wow!” experiences—because finance should feel smart, not scary. 🚀 Let’s connect! Always up for a chat about fintech UX, behavioral research, and creating products people love.
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