Brainlabs

I am responsible for the overarching proposition and feeding best practices, partnerships, tech, and thought leadership into the activation teams that support our clients. 

I possess a deep understanding of DSPs, SSPs, SPO/DPO, brokering deal ID’s, bespoke partnerships, and audience-first planning and activation. My track record demonstrates proven success in effectively selling the benefits and value of programmatic products. I have provided leadership to programmatic and ad operations teams, navigating and excelling within highly matrixed organizations.
My expertise includes a demonstrated deep understanding of activation within DV360, with preferable experience in The Trade Desk, Amazon, and Yahoo/Verizon DSP.
I have a proven track record of increasing revenue through cross-selling, and I approach challenges with a personal growth mindset. Throughout my career, I have consistently fostered strong, creative, and collaborative relationships within the industry.

VP, Programmatic NAmer, COE

Jellyfish

Oversee 50+ self-service clients valuing over $10MM+ per year
-Increased media activation spend across a book of business by $1MM in the first 9 months
-Lead 3+ Account Managers to steward client relationships, build platform expertise, and be a point of escalation for both internal and external situations
-Develop roadmaps and priorities to identify cross-sell opportunities and ensure adoption across Google Suite (GA360, DV360, CM360, etc.) to ensure digital maturity
-Responsible for developing relationships with key stakeholders through discovery, onboarding, implementation, and thought leadership
-Responsible for strong NPS scores (between 8-10) across clients
-Support global productization (EMEA markets) of self-service clients(onboarding, audits, communications, partnerships, etc.)
-Ensure the profitability and growth of Client portfolio, through monthly client team resource planning, managing budgets and regularly reviewing the Client P&L with the Client Team

Sr Director, Client Services

Director, Client Services

Transparent.

Helping brands navigate the complex marketing technology landscape by aligning people, process, and platforms through: Digital Media Assessment, Gap Prioritization, Rodmap, MarTech Evaluation and Design, and client and agency operating models.

Sr. Manager, Accounts 

Viant Technology

•	Manage a team of 6-8 programmatic campaign managers across multiple regions
•	Lead process creation and refinement to scale productivity, efficiency and communication with internal and external partners
•	Optimize all quarterly revenue delivery programmatic advertisers to ensure full revenue recognition by ensure targets are met
•	Collaborate with teams across product engineering, product marketing. pricing & yield, reporting & insights, sales strategy, and sales leadership to drive success for advertisers

Manager, Campaign Strategy (at Viant- Time, Inc. Company)

Amazon

Programmatic Campaign Manager, Amazon Advertising Platform

ATTOM Data Solutions

Email Marketing
Track and report results of email campaigns including open rates, click-thru rates, and revenue.
Keep abreast of the industry best practices and provide recommendations for internal strategies.
Implement A|B testing, including segmentation, subject lines, sent times, etc.
Manage the end-to- end email production process for promotional and transactional email deployments (special promotions,offers, loyalty, lifecycle, rewards, etc.), including copywriting, partnering with design and liaising with technology.
QA all emails, ensuring that links are working, creative and content is accurate.
Maintain 90+ Sender Score. Identify inbox success rates; work with internal resources and Return Path to resolve concerns.
Develop and maintain an email segmentation and deployment calendar to track all program communications and ensure balance between deliverability, daily email and special promotional campaigns.
Leverage customer database to analyze member behavior and develop relevant segmentation targets.

Digital Advertising
Responsible for 20% growth in digital advertising on Homefacts and RealtyTrac from 2014-2015; $2MM yearly revenue.
Partner with sales and advertising networks to grow advertiser spend, ensure advertiser satisfaction, and resolve escalations.
Drive operational excellence through effective resource allocation, pipeline management, service model alignment and business reporting.
Collaborate with product, engineering and 3rd party programmatic ad networks on platform needs and development prioritization
 Build compelling strategies and proposals and ensure alignment with client objectives and KPIs for digital advertising, online listings, and off-site programmatic strategies
Communicate optimization/yield suggestions to clients and ad networks (Ad Exchange, OpenX, Tribal Fusion, etc.) to maximize campaign results.
Work with executive leadership to create new ad products and offerings for ad network fulfillment and direct sales.

Sr. Manager, Digital Advertising & Email Marketing

Spotify

•	Implement and manage desktop/mobile campaigns, including monitoring of campaign delivery and performance, altering targeting, priority and rate of delivery to ensure impressions goals and KPSI’s are met
•	Perform QA of all creative and tracking information via Charles
•	Provide specifications for improvements for new launches to Ad Products team (web/mobile,etc)
•	Responsible for certifying all new 3rd party tag vendors globally (i.e.: Double Verify, AdFarm, Adform, Spongecell, AdXpose, Comscore VCE)
•	Work with Sales Teams to brainstorm new advertising formats and executions
•	Assisted sales team in forecasting and projecting users and impressions for targeted campaigns. 
•	Identify ad traffic trends and present to sales teams
•	Train team members on all new product releases 
•	Proactively investigate issues (delivery discrepancies, billing disputes, technical issues, etc.) with clients, agencies, and/or internal parties and provide resolutions to these issues.
•	Experience with: Salesforce, 3rd party vendors, Research vendors, Google Analytics, Ad Verification Tools

Head of US Ad Operations - Midwest

Implemented, troubleshooted, monitored and optimized campaigns to ensure delivery / performance
QA’ed creative submissions and troubleshoot issues for in-progress campaigns
Provided and maintain ad specs
Served as primary liaison for offshore teams for QA, troubleshooting, sales processes, etc. 
Experienced with: ad serving (ad.com and Adtech), audience management tools, inventory applications (MPS), HTML, Flash, and third-party ad tags

Campaign Manager

Morningstar, Inc

Launched & trafficked all display, video, e-newsletter, dedicated email, and mobile campaigns for Morningstar.com via Open AdStream (OAS 24/7)
Managed team of two to support Midwest and Canada territory and email marketing
Analyzed metrics via DART, Atlas, MediaPlex, Eyewonder, MediaMind, and Pointroll
Supported Sales staff by troubleshooting creative, reviewing offer / targeting / frequency / CPM, and answering inquiries regarding pre-launch specs
Tested creative and deployed client marketing communications via Elabs
Maintained contracts for accurate invoicing and billing through FatTail

Senior Campaign Manager

Monster.com

Provided lead generation capacity, revenue forecasts, and marketing feedback to internal directors for Monster.com educational sites (FastWeb, Affinity, MonsterLearning, Education.org) valued at over $3.5M
Analyzed client creative, targeting and positioning for ad placement optimization and website revenue maximization
Produced sales collateral, case studies, and reports utilized by sales force
Approved sales contracts to ensure revenue goals were accurately reflected
Portfolio of 140 clients included University of Phoenix, Art Institute of Chicago, Kaplan, DeVry

Product Specialist, Lead Generation

15+ years in programmatic/digital advertising / programmatic campaign management including AOL, Spotify, and Amazon. Passion for driving innovation, growth, and profitability while building a collaborative and high-performing team

Certifications: Google Marketing Platform - CM360, DV360, TradeDesk, Doubleverify, Amazon DSP, Yahoo

Taplio

Anjlee Majmudar's Linkedin Analytics

Anjlee Majmudar

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Anjlee Majmudar's Linkedin Analytics

Anjlee Majmudar

Want to drive more opportunities from LinkedIn?

Anjlee Majmudar's Linkedin Analytics