Birdhouse

📍 Responsible for the annual marketing budget, developed data-driven strategies based on identified opportunities and internal needs.
📍 Optimized partnerships with external production teams (video, photography, content), enhancing efficiency and creative output.
📍 Oversaw all startup acquisition campaigns, from strategy and planning to execution and performance tracking.
📍 Co-led, planned and executed high-level partner and investor events involving companies like Helan, CM, and Belfius.

Marketing & Communication Manager

📍 Handled all internal and external communications with startups, investors, partners, and alumni.
📍 Developed and launched a full Birdhouse merchandising line for the network and alumni.
📍 Responsible for translating the rebranding across all brand assets and communications for Birdhouse, and for establishing a unified visual identity.
📍 Co-led startup recruitment campaigns, including strategy, automation flows, outbound marketing, and CRM (HubSpot).
📍 Supported various alumni, investor and partner events.

Marketing & Communication Coordinator

UC Leuven-Limburg

📍 Serve as a jury member for the final defense of bachelor and associate degree projects, providing critical feedback on marketing and communication strategies developed by final-year students.

📍 Evaluate student work based on real-world applicability and creativity, helping to shape the next generation of marketing professionals.

📍 Share industry insights and trends with students, bridging the gap between academic theory and practical application in the marketing and communication field.

Jury: Business Management: Marketing & Creative Media Management 

Apicbase

📍 Designed and implemented a full-scale employer branding strategy, including EVP, content plan, and multi-channel campaigns (socials, job site, advertising).
📍 Managed various external partners (video, content, creative agencies), including budget oversight and quality control.
📍 Coordinated the launch and production of the company’s first video and audio podcast, hosted by the CEO and targeting international markets (DACH, Nordics, France, US).
📍 Supported the broader marketing team in content creation, website updates and campaign analysis.

Employer Branding Marketeer

📍 Supported the marketing team in social media management and general communication tasks.
📍 Managed content on the WordPress website, with a focus on creating new pages for partnerships and integrations.
📍 Initiated and developed the company’s first employer branding strategy to support hiring needs in a fast-growing scale-up.

Marketing Intern

Structured and strategy-minded marketing & communication professional with a strong track record in driving brand consistency, managing complex initiatives, and delivering results with clarity and focus.

I bring a hands-on, organised approach - connecting the dots between strategy, execution and measurable impact. With a sharp eye for detail and strong ownership, I lead projects from start to finish, aligning teams, timelines and budgets along the way.

Known for turning vision into structure, content into engagement, and plans into real-world outcomes, across various channels, audiences and industries.

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