Ankur Maheshwari

Avyan Global

Head of Technology

Oracle

Principal Consultant - CX & Marketing Cloud

Edureka

Primarily responsible for leading the growth engine via effective digital marketing, product marketing & data analysis strategies. Leading paid and earned media initiatives, content strategies, marketing campaigns planning and management, PPC tools such as Adwords, FB, LinkedIn, Quora, Display advertising, Conversion Rate Optimization through product enhancements and revenue maximization from the traffic generated on the website.  Effective marketing optimization and revenue generation through improved data analysis, problem solving, tapping new opportunities, and product enhancement techniques.

Associate Vice President - Digital Marketing

Havas Media

Owned & lead the P/L for Ecselis HYD/BLR, a specialized performance digital marketing unit of Havas Media APAC with dedicated offices in Bangalore & Hyderabad. Heading a 35 member mixed bag team with expertise in marketing, product management, technology & digital analytics, primarily working on the digital growth projects including consulting, planning, and executing the launch of end-to-end digital transformation strategies from web/app development, performance digital marketing, KPI tracking & analytics dash boarding along with marketing analytics for the APAC clients. Activities included conceptualizing, planning and transforming the businesses to digital platforms by identifying the existing problems, digital product creation, digital marketing and analytics support post product launch with varying objectives such as revenues, lead generation, product usage promotions, app downloads etc. Vertical expertise includes E-commerce, Education, BFSI, FMCG, software, telecom,  Real Estate, Travel and hospitality.

Head - Digital Operations

Medypal

Was heading Product Management and Digital Marketing Strategies.
Conceptualized, ideated, and curated the web & app product, post extensive market research, analytical market assessment, market sizing and landscaping activities, spearheaded the story telling animation product video. Negotiations with products and marketing vendors, track, manage and ensure effective vendor utilization to achieve the objectives.
Developed, strategised and executed the digital marketing plans for search, display, social, emailers & re-targeting.

Associate Vice President - Product Management

www.holidayiq.com

Responsible for business analytics & operations. 
Initiated, managed and curated various products and business functions such as reporting automation, digital marketing, B2B products, and vendor management system. innovative pricing models, creation of effective vendor management systems, initiating digital marketing activities. Creation of data models, to forecast, plan, track and execute business KPIs including traffic, monetizable interactions and revenues, based on trends & revenue pipelines. Improved visitor interactions and monetization via effective customer segmentation and analysis, A/B testings and conversion rate improvements. 
Managed, and mentored the teams in various analytical aspects such as marketing analytics, customer analytics, product analytics, segmentation analytics & pricing analytics.

Senior Manager

Ozone Media

Handling team of campaign analysts, involved in digital ad-operations, campaign analytics and optimization. Responsible for delivery of campaigns through performance and inventory utilization optimizations.

Assistant Manager

Evalueserve

Responsible for consulting clients on wide and varied problem statements, converting the problems into effective workable solutions. Leading a team of analysts to work towards the required deliverable objectives. Few of the activities involved market assessments, revenue analysis, competitive landscaping, studying existing trends, data modeling, forecasting and success factors analysis. Supported sales team with presales collateral and consultation. Scoping budgets, costs and effective utilization of resources.

Senior Business Analyst

Wipro Technologies

Worked as software engineer in embedded systems domain, developing virtual simulation model for SOC.

Taplio

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