BloomEgg

Founder & Business Head

Socio Labs

Working as a full time Digital marketing Manager in the company
I specialise in - SEO, Facebook Ads and Google Search. 
I also have experience in web development, Digital ads management in different platforms, SMO and accounts management.

Digital Marketing Manager

Social Eyes

Worked as part time employee in the company. Majorly doing web development, handling clients, SEO,
running PPC campaigns.

Digital Marketing Executive

Worked as an intern handling various departments in the Company. Had practical experience in SEO,
social media handling, running PPC campaigns, web development (WordPress) and lead generation as well.

Digital Marketing Intern

The Entrepreneurship Cell Sri Aurobindo College, University of Delhi

Have handled the whole marketing and public relations department of the society where a lot of
initiatives and projects were launched by me. Some Contributions by me were :-

1. Campus Ambassador Program
Description : Have successfully run a campus ambassador program for the society where different
students from outside our college from India were given an opportunity to be a part of our
society where we provided them with perks and incentives to do necessary tasks for the
society.
Duration : 3 weeks
Role : Team Lead

2. G.E.A. - Global E-Cell Associations
Description : Global E-Cell Associations is an initiative by Entrepreneurship Cell,Sri Aurobindo
college,University of Delhi.There are various colleges which have independent
Entrepreneurship Cells working to support entrepreneurship in respective colleges
through various events like business plan competitions, lecture sessions and many
others.
Role : Team Lead

3. P.O.A- Plan Of Action of E-CELL till December 2017
Description : Have made the Plan of Action for the 1 st Semester of E-CELL, SAC, DU which was implemented in the main Operations of the organisation

4.  Illuminate Workshop
Description : I was the Event coordinator for the workshop conducted by IIT BOMBAY. It was a paid
workshop where I helped in marketing and spreading the word plus also helped in getting
confirmed participants.
Role : Event Coordinator
Team Size : 12
5.  EntreCon 2.0
Description : Being the event Coordinator i handled a lot of aspects for the whole fest. Marketing of the
fest was totally under me. I even was the head for an event 'Scam It'. I also contributed in
Decorations and Sponsorship of the Fest.

Role : Event Coordinator

Vice President Marketing and Public Relations

TEAM CORE

Team Core is an Event Management Company which provides part-time opportunity for its members to
volunteer in. Till yet I have only contributed in 2 events wherein in one was a national levels event in which
Vice-president of India came. I've learned how to handle events more professionally through Team Core.

Part Time Event Coordinator

The Financial Doctors

:I did a work from home internship in this company. Wherein we were given training and projects
regarding financial market. Training involved getting familiar with all the important terms in the market as well
as understanding stock movements and trends of different companies. I had to leave the internship in between due to some personal reasons.

Financial Market Trainee & Technical Strategy Developer Intern at The Financial Doctors

Shyplite.com

:1) Seller on-boarding
2) Understanding customer’s requirement and providing prompt feedback
3) Generating leads and looking for potential expansion markets
4) Evaluating their requirements and providing them solutions as needed
5) Client Servicing

Business Development Intern

Moksh - The Dramatics Society

Have contributed in Dramatics through plays organised by the society in college and outside of college
also.

Actor

With a working experience of more than 5yrs as an Ecommerce Marketer and Brand Strategist, my mission is to help brands leverage online platforms and assist them to generate revenue/business online through extensive planning and execution of various digital marketing strategies. 

Experiences set benchmarks, with my years of dedicated work and acquired skills as a digital marketer, in 2020 I founded Bloomegg, an Ecommerce Marketing Agency that is dedicated towards helping and growing small and medium sized businesses organically and generating desired results. Since its launch, I along with my devoted and hardworking team have helped over 50+ D2C businesses escalate.

Do you want to scale up your business and turn it into a brand? Let me help you out!

I along with my team of creative heads work with you in each step of your business venture and come up with an unique marketing and campaigning plan suitable to your needs in correspondence to current market demand.
With my 5+ years of experience acquired in the field of digital marketing, I helped various brands grow from scratch and give astounding results.

Specialities: Facebook Advertising, Social Media Marketing, Website Development, Google Ads & Branding

Talks about #ecommerce marketing #branding  #website development #growth #facebook advertising #marketplaces #googleadvertising 


Interested towards marketing?
Let's have a chat.Book a call here: https://calendly.com/bloomegg
Lets connect on insta- https://www.instagram.com/marketing_wala/
Feel free to reach out to me via Email - ankush@bloomegg.com
For jobs & internships - Hr@bloomegg.com

Average ROAS of 7x 
118% growth in sales
Sales worth INR 28 lakhs+ in just 2 months

How? 
All because of mastering performance marketing through Facebook ads!

Strategy reveal ⟶ 

I have been doing Facebook ads for a long time now. My checklist includes:

👉 Campaign Structure and Ad Sets: Keep your campaigns organized and your ad sets laser-focused. Structure matters!

👉 Pixel Setup and Conversion API: Don't skimp on pixel setup – it's the backbone of effective tracking. Get it right from the get-go.

👉 Ad Monitoring: Stay vigilant! Keep a close watch on your ads, and don't hesitate to pull the plug if they're not delivering.

👉 Audience Review: Precision targeting is key. Refine your audience based on your niche for better engagement.

👉 Website Optimization: Your website is your storefront. Make it inviting, conversion-friendly, and easy to navigate.

👉 Creative Analysis: Keep an eye on the competition. Enhance your creatives to stand out in the crowd.

But wait, there's more! 
Let me also share the top reasons why my Facebook ads were not working as a beginner and how I overcame them to achieve results:

Reason 1⟶ Impatience: 
Rome wasn't built in a day – neither are successful ad campaigns. I made patience my secret weapon!

Reason 2⟶ Misguided Optimization: 
Fixing ads won't fix a broken business. Looking beyond the surface helped me strategize lasting improvements.

Reason 3⟶ Short-Term Thinking: 
I realized it’s never worth it to sacrifice long-term gains for short-term wins. Find the sweet spot between immediate results and future growth.

🚨 REMEMBER:
Failure is part of the journey – we've all been there. But with the right mindset and strategies, we all can bounce back stronger than ever. 

Learn. Grow. Conquer.💪

What's your biggest Facebook ads challenge? Let's tackle it here itself! 

#facebook #ads #marketing #performancemarketing #advertising

Ankush Pahuja

Founder & CEO @BloomEgg | On a mission to help 100 founders build $1M companies | I help you sell at scale using targeted digital marketing & branding solutions | E-commerce Growth Specialist | Performance Marketer

Owning 100% of your business is not a success metric.

Here's why ⟶

📍 Mark Zuckerberg owns about 13% of Meta.
📍 Elon Musk owns about 13% of Tesla.
📍 Jeff Bezos owns about 9% of Amazon.
📍 Bill Gates owns a 1.3% stake in Microsoft.
📍 Steve Jobs owned only 0.24% of Apple.

What do these statistics imply? Why would someone own so little of something they found themselves? 

Notably, we are talking about some incredibly successful people here.

Here's the catch ⟶ 
Making more money for others means making more money yourself.

As an aspiring entrepreneur, I used to believe that I needed to own every single rupee I earned from my business. 

Well, my bubble bursted sooner than later and I realised how important revenue sharing is for scaling any business.

Let me explain with data:
Suppose I earn a revenue of X every month, out of which my profit is 90%.

But after hiring the right team, and investing in the right technology, infrastructure, and other resources, I can scale my revenue to 10X.

Even if I am left with a 50% profit, it would still be more than my profit in the first case.

In fact the bigger the scale, the better the profit - despite your stake. 

So the real game of entrepreneurship is more about scale than it is about ownership.

My mission of helping 100 D2C brands cross the $100M revenue mark with BloomEgg aligns with the same principle.

14/100 already done!
I am quite excited about the journey ahead.

What are you chasing with your venture - ownership OR scale?

#d2c #marketing #entreprenership #business

The worst thing about working with us at BloomEgg is –

We make our clients’ lives miserable…


…by overwhelming them with huge orders!

One of our clients is already out of stock within a month of onboarding them.

Here's the client's success story ⟶

▶ Before:
- ROAS: 3.06
- No strategy
- Brand was in losses
- Could not break even in the last 6 months

▶ Goal:
 A net ROAS of 4-5x would make them profitable.

▶ Action plan:
So, how do we do it? Simple:

⟶ We fix what’s broken: 
We dive deep into their ad accounts, untangle the mess, and simply set them up for success.

⟶ We get strategic: 
With the right campaign structures in place for maximum impact, we unlock a goldmine of high-converting opportunities.

▶ After:
The results? Mind-blowing!

- ROAS: 7.24+
- ROAS is more than 8x
- An increase of 136% within 20 days of onboarding
- Not only they are profitable, but their stocks are also running out 

This is just after a month of working with them. Imagine what we can achieve in the next 20 months! 

We have also been scaling similar brands to a revenue of 80 lakhs/month. So, I am quite excited to explore what we can do here. 

Please note that apart from Team BloomEgg’s hard work, the credit equally goes to our client’s readiness to get as involved and bothered as us.

P.S: We are taking on 1 more client for May.
If you are ready to embrace such intense growth, book a call with me to discuss further. Link in bio.

#marketing #performancemarketing #casestudy #ecommerce #clientdiaries

How to identify the best-performing target groups for different interest or behavior categories for your e-commerce business?

In all honesty 👇 

There is NO such thing as best-performing age groups.

The only way out is to research and create your ideal customer persona/avatar.

Here are a few ways of doing that – slide through till the end to know the exact steps!

#marketing #ecommerce #performancemarketing #community

Best performing target groups for e-commerce business

The first quarter of FY 24-25 is all about advertising!

Here’s everything you are missing out on –

According to recent reports by The Economic Times:

Indian companies majorly from sectors like FMCG, auto, and telecom are set to take the forefront in print, broadcast, and digital media from April to June. They are notably increasing their advertising budgets by as much as 80% this quarter.

For instance, Haier India’s advertising budget for this quarter is significantly more than last year's festive period.

And no, none of this is happening out of the blue! Three massive events strategically fuel this surge: 

▶ The Indian Premier League (IPL)
▶ The ICC Men’s T20 World Cup
▶ The upcoming Lok Sabha elections

There’s no denying that advertising is all about perfect timing. It's not only about what you advertise but when and where you do it. This confluence is more than perfect –

✔️ With their wide reach, sports events allow brands to scale quickly and tap into their target audiences. 

✔️ Elections surpass diverse biases like age groups, genders, and geographies.

✔️ This summer quarter makes consumer goods brands push ads for products like ice cream, beverages, air conditioners, and refrigerators into the limelight.

This strategic move by the Indian giants reflects their keen market understanding. It is a classic example of how to seize the moment. 

This is more than just advertising. It's about crafting experiences that stick with the audience. 

Smart timing and strategic placement ensure that their ads hit the right audience gaining the most impact and engagement across various platforms.

Do you remember any ad campaign that caught your eye recently?

#advertising #marketing #branding #strategy #IPL #linkedin

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