Audico Holding Oy

Audico Group is the leading solution, distributer and service provider of audiovisual communication and entertainment systems. We offer access to the best technology and brands within audio, video and lighting, implemented by an industry leading team. We take full responsibility from planning to installation, monitoring and maintenance.

Marknads- och Hållbarhetschef

System Edström Bilinredningar AB

Developed and launched a brand-new graphic profile and a new marketing strategy where the company now works primarily with digital channels instead of traditional channels. Launched a new SEO-adapted website. Identifying sales opportunities and developed an activity plan to develop the business through digital channels. Procurement of a new CRM system. Also completed a total restructuring of the e-mail management system. Obtain brand manual and marketing plan. I focus on the KPI´s for increasing users, pageviews and of course raise the sales through the digital channels. Also streamlining the customer service and securing the competence development within the group. Budget and personnel responsibility. Part of the Management Team.

Head of Marketing and Customer Support

Parental leave

Sensec AB

Developed new graphic profile. Involved new logo and new website, marketing and sales materials, templates, etc. Focus on getting the company to absorb the new profile and use it in their daily work. Also produces and implemented a strategy and marketing plan. This meant, among other things, marketing, project management, internal/external information and event marketing. Responsible for the procurement of external partners regarding market activities such as advertising/media/production and PR agency. Responsible of budget. Was part of the Management Team.

Marketing Manager (interim assignment)

Okno Consulting

Consulting services in marketing and sales. 

Strategic marketing, brand strategy, market information, public relations, 
customer analysis, marketing plan, business plan, marketing communication, project management, internal/external information, event marketing, media buying for TV, print, dispaly, SEO/SEM, DR, E-DR, web and social media, procurement, sales strategy, budget management, etc.

Senior Consultant/Founder

Net1

Involved setting strategy, vision and planning of all marketing/communication and PR activities. Strong focus on the analysis and was on the same time very operational. Worked close with sales. Large experience in the following media channels: TV, print, DR, display, SEO/SEM, eDR, events, e-mail, loyalty programs, web and social media. I was able to increase digital growth up to 30 % in focused areas. Was also responsible for internal/external communication and for the procurement of all external suppliers regarding marketing and PR, such as advertising/media/production and PR agency. Budget responsibility. Part of the Management Team.

Marketing Manager

Telenor

Head of one of the company’s sales channels. The target group was consumers and businesses (0-19 employees) regarding the brands: Telenor, Bredbandsbolaget and Glocalnet and new sales through customer service and regrets. Did the work with focus on profitability, cost awareness and to ensure opportunities to drive new business to the channel. Spent a lot of time on managing and developing my team (9 employees) to common strategy and vision. Budget responsibility. Part of the Management Team for B2C/B2B.

Sales Manger

Bredbandsbolaget

Operated external and internal projects regarding sales and additional services. Focus on control of the work on new/ongoing projects followed on budget. Set the strategy and vision for the channel. Personnel (2 employees). Budget responsibility.

Sales Manager/Project Manager

Tele2 Sverige AB

Procurement, requirements definition and negotiation with external partners. Various sales and marketing activities. Followed up projects/campaigns against budget, guarded and analysed the market and participated in the development/implementation of new products. Also worked with target group analysis, feasibility studies and evaluations. Budget responsibility.

Sales Manager

Ernst & Young

Setting the strategy for the business area (Law) and producing a new marketing plan. Planned various marketing activities, career days/evenings as well as business fairs. Project Manager for the CEOs in the Nordic countries, ensured that they worked with the marketing plan and to increase internal cooperation. All web-related projects were under my responsibility. Budget responsibility.

Information- and Marketing Manager

Wide experience in marketing and sales. Profit driven, strategic, operational, organized, prestigious, curious, great driving force which has made me the esteemed leader I am today. Worked extensively with change processes, brand strategy, business development, analysis, positioning and communication. All this in project form, from idea to evaluation. Long experience in telecom. Worked in both small and large organizations, ranging from start-ups to well-functioning large companies. Things that motivates me are challenges and high goals.

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