Opsera

Democratizing DevOps through integrated tool choice, unified insights, generative AI-driven remediation, and no-code pipeline automation.

- Go-to-Market Strategy and Launches 
- Positioning and Messaging 
- Content Creation and Thought Leadership
- Competitive Intelligence
- Market Research
- Customer Insight
- Grow and Shape Product Marketing Function 
- Grow, Lead, and Mentor Product Marketing Team

Director of Product Marketing

Armory

Continuous deployment for all developer teams at any scale.

- Go-to-Market Strategy and Launches 
- Positioning and Messaging 
- Content Creation and Thought Leadership
- Competitive Intelligence
- Market Research
- Customer Insight
- Grow and Shape Product Marketing Function 
- Grow, Lead, and Mentor Product Marketing Team

Stoplight

- Product-led Growth: in my time at Stoplight I helped accelerate product-led conversion rates by almost 2% in under a year
- Category Creation: through a dedicated analyst relation and user review strategy, I led the creation of an API Design category on G2 where Stoplight is now a leader
- Thought Leadership: I co-hosted the API Intersection podcast where we share design and governance strategies and stories from API practitioners across the globe

Read more here: https://blog.stoplight.io/author/anna-daugherty

Product Marketing Manager

Sincro, an Ansira company

- Launched and managed digital products that lead the automotive marketing industry
- Developed value, messaging, positioning, collateral, content, competitive intelligence, go-to-market strategy, packaging, and sales enablement for my full portfolio of products
- Product set included search engine optimization (SEO), email marketing, reputation management, website performance, and consulting solutions for automotive dealers

PITSS America LLC

- Product marketing including persona creation, competitive analysis, value positioning, and go-to-market strategy
- Grew inbound organic Sales Qualified Leads (SQL) by 10x per month in less than one year.
- Inbound marketing, sales enablement, and funnel development
- Content creation, social media management, and email marketing

Marketing Manager

Create and Craft USA

Grew email marketing revenue by 77% over the previous year, with a 32% increase in email sessions and a 33% improvement in email conversion rate. Contributed to overall online revenue growth of 75% over the previous year.

Reason for Leaving: US Offices Closed

Marketing Analyst

S2 Games

Helped launch new video game into the market. Coordinated and executed gaming events at PAX East and Prime, Dreamhack Summer and Winter, and Campus Game Fest in 10 countries including Sweden, Thailand, and Singapore.

Reason for Leaving: Company Closed

Marketing Specialist

Motion Marketing & Media

Earned media attention from the Lansing print and television media community, as well as national and international placement including WeightWatchers, Fox Business, Fox 5 San Diego, The Sun, The Philadelphia Inquirer, and more.

Public Relations Specialist

Director of Product Marketing | Continuous Deployment | DevOps | CD Foundation Ambassador

I'm the Director of Product Marketing at Opsera, where I advocate for better developer experience and DevOps democracy. I have been in the developer tool space for about 5 years, and have given DX-focused talks at cdCon Spain and apidays London, chaired the program committee for the Continuous Delivery Foundation's North America cdCon, and host the DevOps Detroit Meetup group. 

I live in Detroit, Michigan where I enjoy horror movies, tabletop gaming, and disco. Let's chat! 

- Positioning and Messaging
- Customer, Market, and Competitor Insight
- Go-to-Market Strategy
- Content Creation and Thought Leadership

#cdCon Day 1 🎉

Join the Continuous Delivery Foundation for a full day of learning at the #opensourcesummit - we're swagged out in Terrace Suite 1 on the 4th Floor 🎉🎉🎉

Anna Daugherty, CPMM

A great #cdCon this year. Thanks to everyone who made it a success! 

#cicd #ossummit

I’m happy to share that I’ve obtained a new certification: Speaker: Open Source Summit North America 2024 from The Linux Foundation!

📣 📣  Join Opsera for our next DevOps Huddle on April 25th at 11am PT, which will be all about the Top 5 Salesforce DevOps Challenges (and How to Solve Them).

The webinar will feature our very own Sarab Khurana, Ed Slatt and Anna Daugherty, CPMM.  They'll be talking through some of the frequently asked questions and challenges that we heard during Salesforce TrailblazerDX, and discuss how Opsera can help both admins and developers with their Salesforce DevOps! 

Register here: 👉  https://lnkd.in/gPSFuMWg

Get ready for a lively discussion on the 25th!  See you there!

opsera.io • 1 min read

Episode 17: Top 5 Salesforce DevOps Challenges (and How to Solve Them) | Opsera DevOps

View my verified achievement from The Linux Foundation.

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