5Blue Software

In my current role i am building GTM marketing strategies from scratch for an IT service company specializing in tech outstaffing and custom software development. My work involves creating systems that drive measurable growth and establish a powerful market presence.

Focus Areas: 

Marketing Strategy: Develop and execute marketing plans aligned with business objectives, driving measurable results in tech outstaffing and software development.

Rebranding & Positioning: Lead rebranding initiatives to reposition the company, align messaging with target audiences, and enhance its competitive edge.

Website Development: Oversee website redesign projects to improve brand positioning, optimize user experience, and boost lead generation capabilities.

Go-to-Market Execution: Designing GTM strategies from the ground up, including ICP creation, buyer personas, and campaign frameworks.

Outbound Processes: Building outbound marketing systems from scratch, including CRM setups, lead-generation pipelines, and campaign optimization strategies.

Resource Allocation: Strategically allocate marketing budgets across digital channels, focusing on SEO, PPC, and content marketing for maximum ROI.

Thought Leadership: Partner with C-suite executives to create high-impact content and PR campaigns that elevate brand credibility.

Head of Marketing

Expedite All

Marketing Manager

Awj Investments LLC

Structure:
Reported to Head of Marketing 
Leadership scope: 3 direct reports, 9 team members: 
Brands: Catch22, Awani, Smoky Beach, Yalseh etc. 

Defined the brand positioning by classifying the white space in the market through thorough industry & competitor analysis.

-Owned end-to-end marketing strategy development, segmentation, content design, collaboration with creative agency, campaign execution, post-campaign analysis of new branch in UAE Dubai Hills mall and KSA The Zone & Nakheel Mall.

-Worked alongside the Real Estate team to finalize the store design, ensuring different branding elements reflect the brand personality & standards; collaborated with artist to create bespoke painted murals for the store.

-Managed the PR campaign for launch, guaranteeing brand visibility at the top 5 media outlets (Gulf News, Khaleej Times, What’s On etc.).

-Identified opportunities of adding new menu items that proved to be trendsetters in casual dining segment and generated 20% additional revenue in the first 3 months post-launch.

-Utilized all touch points of data collection to personalize offering that resulted into 5% incremental loyalty rate. Lead rebranding project of 3 new stores in KSA.

-Developed the App's customer base through the implementation of targeted digital campaigns, social media initiatives, and influencer campaigns, recruiting 50,000 customers in the first year.

-Developed brand standards, rolled-out an intensive regional staff training that increased customer admiration(Google reviews 5*) and fostered connection with a brand through communicational techniques used by staff on ground.

Skills: Paid Social, SMM, E-mail marketing, Audience Segmentation.

Tools: Hubspot, ConvertKit, Mailchimp, Activecampaigns, Figma, Slack, Ahrefs, Semrush.

Senior Brand Manager

-Led the launch of 8 new limited menu items, analyzed the performance to identify exceptional performers, and permanently re-launched the same generating a 2% incremental revenue for Catch22.

-Oversaw the planning and implementation of geotargeted digital campaigns and CRM initiatives for underperforming store that eliminated the gap between actual and budgeted sales.

-Developed and executed online and offline marketing campaigns that drove an average 4% top line growth for C22 brand. Created content for Website and App, managed newsletters, emailers, push notifications.

-Established solid relationships with mall managements, securing free in-mall branding opportunities worth 250,000 USD. Created and integrated new brand experiences: Selfie walls, Photo booth, Augmented reality mirrors etc.

-Brand identity formulation, Integrated marketing campaigns, Paid social/SEO/Organic strategy, Content strategy, Website management

Brand Manager

Gourmet Gulf LLC

Brands: Texas De Brazil, Yo Sushi, Panda Express, Hummingbird Bakery 

Spearheaded execution of footfall campaigns across 7 outlets in the UAE and KSA for casual dining brand (Yo Sushi) resulting in 10% w-o- w footfall increase.

-Facilitated innovative menu launch for Panda Express in UAE and KSA, that brought incremental revenue of 4.5%.

-Principal brand management (LA, California Office) & localizing global campaigns.

-Leveraged partnerships that increased footfall and repeat rate; Influencer strategy development.

-Conceptualised, planned and executed communication strategy for the brand ensuring clear brand identity and relevant social presence across all channels, including acquisition & retention campaigns (sms, e-mail, paid search display)

-Art direction: Plan and lead product, menu and lifestyle photoshoots; promotional creatives for various initiatives ranging from in-mall advertising to in-store collaterals, digital screens, display stands etc.

Marketing Executive

Fresh Exchange

-Identified potential client's needs and linked them with company's products and services.

-Organized and lead exhibitions in Kenya and Russia which grew existing data base up to 1000 new prospects.

-Conducted meetings with business owners to negotiate contracts ranged from 2,000 $- 200,000 $.

-Operated as the lead point of contact for all matters specific to accounts handled; managed data of prospective customers trough CRM.

-Organized logistic processes, shipments and assisted with custom clearances.

-Supervised end to end process of the sales funnel i.e.: cold contact, pitching, contract signing, on-boarding, sale closing and post-sale support.

-Ensured that portfolio is achieving its MOM growth through developing product pricing strategies according to the market needs.

Key Account Manager

Dfunktional

Fashion retail - Seafolly, Tommy Bahama 
-Implemented marketing communication strategies across all channels meeting brand objectives such as increase top of mind, strengthening brand presence and enhancing brand consideration 
-Executed 360 integrated brand campaigns, devising not only hyper-local campaigns, but also city, demographic and psychographic segmentation specific activations
-Developed and overlooked content marketing strategy keeping localization at the core 
-Managed sponsorships, events and partnerships

Social Media Executive Fashion retail, Apparel

Auris Group of Hotels

Flower Wholesale, Inc 

Co-founded a fresh cut flower import business, successfully competing with five large wholesalers in the region. I defined the brand's positioning and unique value proposition, growing the company from the ground up to $500k in revenue, despite having limited experience in the industry. Due to the war, I had to close the business and relocate to Dubai.

Co-Founder

Hello, I am Anna, 

I am an experienced marketer with a proven track record of building engaging and effective campaigns in F&B, Hospitality, B2B, and Fashion Retail. I am a natural communicator with strong writing skills, able to sell people into a vision and bring them along on my thought process and strategy. I am creative and brimming with my own ideas, while also able to balance it up with cold analytics.

My areas of expertise include integrated marketing, creative and brand strategy, and omnichannel digital marketing, with a proven track record in profitability and P&L management. Passionate about branding and naturally tuned to the latest tech and social innovations.

I am intrigued by the human mind and curios about digital technology. Let’s connect!

SKILLED: 
Brand Management | F&B Marketing | B2B| Communications | Strategic Planning & Data Analytics | Content Marketing | Advertising | Social Media | CRM

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