Abacus Umantis AG

Building and scaling of Partnership ecosystem program 

Entrepreneurial (end-to-end) responsibility for the market success of SaaS Partnerships

Development and implementation of  go-to-market and pricing strategies

Identification of trends and developments in the market to adapt the strategy

Leading agile project teams along the implementation of the go-to-market strategy and active win of the customers 

Business case development, reporting and implementation including regular review of market success within the management team

Negotiation, contracting and overall responsibility for the market success of Strategic SaaS Partnerships

Strategic Partnerships and Ecosystems Lead

Self-employed

Executive level consultancy, development and management of sales and marketing strategies
Experience in Business Strategy, Business Development and Product (Marketing) Management 
Market analysis and due diligence 
Strategic and operational improvement processes 
Existing and prospective customers relationship management
Participation in company and product presentation meetings previously set at customer site. Post-meeting follow up with potential customers
Marketing services - creation and translations of marketing collateral

Business Development and Strategic Marketing Consultant

CEMax - Customer Experience Experts

Business Partner

Binaïs ltd

Overall management of all strategic and operational Marketing and Customer
Relationship activities.
Planning and creation of strategic, operational, service and other organizational plans and policies to achieve the targets
Planning and coordination of the implementation of business plans and the
penetration of new markets
Market research regarding competitive offerings, prospect needs and generation of product development ideas.
New markets and emerging trends including recommendations for new products and services
Identification and development of new business opportunities
Identification and assessment of opportunities for partnerships, B2B and licensing initiatives
and other, inorganic growth initiatives, including:
 - definition of franchising vs. strategic distribution strategy and feasibility for defined businesses,
 - short and long-term strategy for the expansion
 - development of operations manuals and training programs, marketing plans and strategies, sales training
Business cases definition for the identified opportunities 
Driving increased revenue and profit to achieve ambitious growth plans
Set-up and manage dashboards and KPIs to track the performance of partnerships and other initiatives.

Business Development Director (Member of the Board) 

Gilytics

Gilytics provides IT solution based on Geographic Information Science to make the planning of energy and linear infrastructures faster, cheaper, more interactive, more visual and more public accepted

Director Sales and Marketing (ad interim)

Apple

Development of key account relationships. Helping business professionals and entrepreneurs defining their organisation needs in order to put company solutions to work in their businesses. Responsible for all marketing activities of Apple Retail in Switzerland (incl. customer events, promotional campaigns, collaborative workshops). 
Responsible for coaching and mentoring of Apple Retail employees to increase B2B awareness, solutions knowledge and conversion rates. 
Liaison with company’s management in Switzerland and European Headquarters for the assigned market segments. Coordinate and lead strategy, product sales presentation, customer briefings and sales follow up. 
Project highlights
Proposal development, negotiations and contract closing within new and existing customers. Solution inline with customers current situation and future development plans.  
Delivery of a consultative client service involving in-depth process and work flow analysis, operational evaluation and competitive benchmarking.
Continuous training, coaching, goal setting and support to the Apple retail employees, which resulted in a significant increase of B2B awareness in this channel
Coordinate and lead strategy, product sales presentations, customer briefings and events as well as sales follow ups.

Business Development Manager & Deputy General Manager Business Development

SWAROVSKI

Introduced and lead the design and a global roll out of the Stationery and Cash Desk portfolio within the group (among others: market research, POS, retail architecture, product positioning).
Responsible for the preparation and presentation of the portfolio to the global network of internal and independent customers to assure their buy-in for the portfolio, and subsequently responsible for management of the relationship with customers. 
Participation in regularly organised Collection Presentation and Retailer Days (external buyers) aiming to present the product and negotiate seasonal contracts 

Project Highlights
Defined the concept, business case and organisation for the implementation of the range. The portfolio was ranked by customers and company management as N”r.1 in several categories in an annual report of the company
Successfully led a cross-functional team (design, marketing, finance, communication, product development, supply chain and IT), which allowed an introduction of the portfolio within 4 months since the initial concept
Re-definition of operational processes specifically for the category to improve customer experience and retain existing clients through reduction of the lead times by 50% while maintaining continuous product availability and reduction of stock levels
Buy-in from over 70% of company customers for the category I was responsible for 
Managed the S&OP process and held P&L responsibility for the category.

Senior Segment Manager

Imation

Set up and manage a multi-brand portfolio of portable storage media products, including USB, memory cards, SSD, which at the time company only started introducing to its portfolio in a transformation process from a B2B supplier to a multi channel supplier. 

Project highlights: 
Designed and lead a project focusing on time to market and time to customer reduction. Supply chain improvements introduced for the portfolio led to a high rate of customer retention 
Prepared an offering and participated in negotiations with Pan European retail companies (e.g. Metro, Auchan, Carrefour) which assured product placement within these accounts on a European level Successfully introduced a range of products across three brands (Imation, Memorex and TDK Life on Record) which were widely accepted in the retail and B2B channel and, which      	achieved over 50 million Euro in revenue within the first 12 months. 
Development of strong customer relationships in the region through successful development and implementation of the marketing (CRM) campaign project as well as personal visits. As a result company revenues increased in the region by 20% in the first year. 
Due to very promising results in the the Easter Europe assigned to set a project focusing on the customer / prospect development in South Asia. 
Full operational and auditing responsibilities

Product Manager

Elsevier

Customer Relationship Manager

I specialize in working with companies in the areas of strategy, business development, product development & management, as well as developing the most effective go-to-market strategies. 

I know what it takes to bring new and innovative products to the international markets, but also how to grow sales while increasing customer satisfaction at the same time. 

Graduate of the IMD Strategic Partnerships Executive Program, Public International Law (L.LM) as well as Marketing and Management (BA)

Taplio

Anna M. Sobieska, LL.M.'s Linkedin Analytics

Anna M. Sobieska, LL.M.

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Anna M. Sobieska, LL.M.'s Linkedin Analytics

Anna M. Sobieska, LL.M.

Want to drive more opportunities from LinkedIn?

Anna M. Sobieska, LL.M.'s Linkedin Analytics