stichd

A member of PUMA SE Group
Development & implementation of 5yr global strategies achieving target turnover & growth CAGR 10%,   Advisory to board of directors for new global licensing opportunities, investments, market trends.

Head of Strategy & New Business

Branded Sports Merchandising

A member of PUMA SE Group
Description, documentation and improvement of all key processes incl. org. RACI leading to effectiveness in work flow and structure. Delivering ownership & accountability across management & team levels.

Interim General Manager

Dobotex - PUMA SE Group

Lead product management, design, development teams to deliver contemporary, commercial collections across all brands: PUMA / LEVIS / HEAD / TOMMY. Achieving average sell-in targets & turnover growth +10%.

Head of Product and Marketing

Set-up and coordinated the integration of the Brand within all key functions: sourcing / product / operations / sales / marketing. Negotiated terms & conditions for new licensing deal with LEVI STRAUSS & Co. for EU & APAC.

Business Unit Manager

Puma Hellas S.A

Lead, re-structured, lead developed sales department (12 FTE) and customer database to optimize sales in targeted geographical areas and segment market into clear distribution channels. Accomplished growth in Key Accounts sales +5% CAGR vs. declining, unstable market.
•Expanded sales into new distribution channels to offset sales decline from order cancellations by 15%.
•Contributed to 30% aged inventory reduction by maximizing sales orders through unexploited sales channels.
•Facilitated complex business transition strategy to new local distributor. Defining min turnover targets, payment structure, assortment plans, account segmentation & handover of T&C.

Country Sales Manager

Increased annual sales by 30% to €4m managing principal KA, Intersport Greece, Cyprus, Romania & Bulgaria.
•Improved sell out units within Intersport from 30% to 50% by improving product mixes, marketing and sales support.
•Reduced the annual amount of product returns from Intersport by 30% in volume.
•Established 4 new strategic accounts (Lemonis Group, Attica, Lapin, Cosmos Sports) securing additional annual sales by +€1.2m

Strategic Key Account Manager

AMK S.A (Concept 10 10 Greece)

Launched a revolutionary exercise system by pioneering a private fitness club acquiring over 1000 members during my tenure.  
•Grew annual sales from inception to €500k.
•Created a commission-based revenue structure for partnerships with private osteopaths, chiropractors, and physical therapy centers. Resulted in +30% referrals of clinical cases securing +€160k sales per year.  
•Introduced my own PR strategy ensuing a broadcast on the National news (10m viewers).

General Manager, own business

Sarantis Group

Set-up of finance division financial reporting models for the new International subsidiaries.

International Financial Controller

Increased EBIT by 12% by controlling & reducing OPEX, collection of 40% bad debts, re-negotiation of 3rd party contracts increasing gross profit by 8%.

Financial and Operations Controller

Ocean Yachts

Initiated international growth by founding 3 prime dealer networks in Germany, United Kingdom, and Sweden, initiating International expansion and increased sales by +40%. Pioneered the development of a dynamic website, including SEO & online marketing strategies generating global presence and recognition. Contributed to +8% turnover share.

Sales and Marketing Representative

Piraeus Bank

Initiated the first questionnaire to measure customer satisfaction delivering measurable feedback to improve services. Initiated & developed 1st customer database of over 150 prospective new clients.

Private Banking Officer

Specialties: strategic planning, strategic management, negotiation, leadership, team-building, business development, 

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