Toptal

Technical product manager, responsible for new products launch. 
Launched: two marketplaces, a platform for chefs, and worked with a food e-commerce project. 
Anna knows all the product management routines. Anna can create a strategy, make research and analysis, create financial forecasts and models, define and prioritize criteria, create a roadmap, and write user stories. Anna is an expert in project management (Agile and Waterfall), and managed up to 8 distributed teams.

Senior Product Manager

ITMO University

University Lecturer

Stolle

Relaunched site
Launched mobile application
Launched CDP platform 
Realized Loyalty program

Chief Marketing and Product officer

X5 Group

Managed product innovation launch. 
Introduced new ways of collecting customer feedback. Increased performance on key metrics, including the number of users, conversion rate to feedback, NPS, and customer satisfaction scores.
Built a research platform based on mobile applications and big data.
Won a tech competition in 2022 among 364 teams by introducing new features to a mobile app.

Innovation Manager

Managed tech and physical product innovations launch. 
Launched a new research system — as a mobile application — based on big data in 2020. Contributed to marketing, pricing, taste, and NPS.

New Products Manager

Mars

Relaunched the entire Korkunov brand in 2018, including products and packaging. Oversaw communications, storytelling, and content for the brand.

Researched and launched four new products in 2018: Dove Tablets, M&M Tablets, Korkunov Pralines, and Snickers Crispy. Created the strategy and tactics, and ensured project management.

New Product Development Manager

PepsiCo

Managed brands and landed six innovations in Europe and Sub-Saharan Africa (ESSA). Took responsibility for strategy, marketing, communications, storytelling, and content for the brand.

Conducted negotiations and established ways of working with Unilever on a joint venture for the Lipton brand to land projects in Russia. The first Lipton flavor launched in Russia in Q1 2017, and two launched in Q4 2017.

Won the Idea Challenge, an innovation competition inside PepsiCo.

Received a Bravo award in 2016 for creating timeline efficiencies for ESSA projects.

New Product Development Manager (ESSA region)

Anna is an innovative, award-winning product manager with expertise in developing innovative products for startups and for global brands such as Mars and Fortune 100 company PepsiCo. She has more than a decade of experience in the food and beverage sector, food tech, spanning restaurants, delivery, retail, hotels, and food production.

Anna has experience in ed tech and e-commerce. 

Anna has an MBA in international economics and professional education in brand and product management. She achieves big goals, negotiates well, learns fast, and speaks four languages.

Anna is a lecturer at several universities and schools: ITMO University, Skolkovo School of Management and others.

Taplio

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Anna Shcherbakova

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Taplio

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Anna Shcherbakova

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Anna Shcherbakova's Linkedin Analytics