Anna Morgan Consulting

Bookkeeping, VAT reports, annual reports etc.

Owner

Clarendon House Capital

Marketing & Admin

EnterCard

Strategy & Brand at Entercard for Sweden, Norway and Denmark.

Strategy & Brand Specialist

Responsible for growing the re:member product. 

This includes liasing with internal departments as well as external agencies to ensure effective use of resources, overlooking all marketing activities to new and existing customers and competitor market research.

Marketing Specialist

Working mostly with B2C campaigns towards existing customers. My responsibility was to upsell existing customers, coordinate the re:member brand's marketing activities together with the product manager, as well as setting up a new retention strategy for all Entercard's products .

EnterCard is a Nordic credit card business that delivers smart payment and financing solutions to 2 million customers. EnterCard was founded in 2005 as a joint venture between Swedbank and Barclays Bank. www.entercard.com

Marketing Manager

Allianz Insurance PLC

My role as Marketing Executive in Petplan's Retention Marketing team was to ensure we delivered campaigns that would lead to improved retention rates for our insurance products (B2C).

My responsibilities included the management of a range of DM campaigns (offline and online), the customer magazine (ABC circulation of 560,000) and the customer sections on the website. This involved coordination of a range of stakeholders such as Customer Services, IT and Legal as well as external agencies (publisher, digital, creative), printers and mailing houses.  

I was key in revising communication at renewal to improve retention rates and consistent tone of voice. I also set up and managed a monthly electronic newsletter going out to approx 90,000 customers, which included copywriting, image sourcing and data management.

Petplan is part of Allianz Insurance plc and UK's leading pet insurance provider. www.petplan.co.uk

Marketing Executive

The Chartered Institute of Marketing

In parallel with my day job and evening studies at the Chartered Institute of Marketing (CIM), I was volunteering my time to support the Central London Team Leader at the CIM with ideas and relevant topics for events during the year for its members and in some cases also setting them up.

On my own initiative I set up a Digital Event with a panel of experts from companies such as Sony and RBS, discussing and answering questions on SEO, Social Networking and E-Marketing. The event was sold out, and got such excellent feedback that a follow up was requested.

The CIM is the world's largest organisation for professional marketers and its qualifications are recognised worldwide. www.cim.co.uk

Member of the Central London Team

Duplex Communications

My responsibilities included account management of existing clients as well as generating new clients through market research (B2B).

This included taking down briefs from customers and prospects, writing proposals as well as project managing the inhouse team and external parties such as printers, photographers and mailing houses. Projects stretched across the whole marketing mix including rebranding, DM, advertising, website production, email campaigns, brochures, invites etc.

Despite a tough market I managed to maintain previous year’s sales results, bring in 6 new clients, and build stronger relationships with existing clients.

Duplex Communications is a multi-disciplined branding and communications agency. www.duplex.uk.com

Account Manager

Meltwater News

My role included direct selling of online media monitoring software to marketing and PR managers which involved competitor and market research as well as negotiation of specific product mix and price (B2B). 

During our trainee period I managed to sign two new clients as well as generate several warm leads, which made me one of the top performers within the Trainee group.

Meltwater News offers media monitoring services, delivering business critical information to executives in organisations worldwide. www.meltwater.com

International Trainee

Well-organised marketing professional with 10+ years of experience, who's recently gone in to work in accounting.

Specialties: Accounting, Bookkeeping, Marketing, CRM, Project Management, Account Management, Campaign Management, Loyalty Schemes (Customer Magazines, E-Newsletters etc), Business Development

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