Coin Edge Consulting

Founding Consultant, Marketing Operations

Aldred + Co

Head Consultant

Bridgit

Lead the Marketing team through a Pardot to Marketo transition. Implemented campaign brief process, streamlined campaign creation in MAP, set up reporting and dashboards to visualize data flowing in from multiple sources so Marketing could make data driven decisions. QA Marketo programs, set up campaigns, implemented and managed integrations. Initiated monthly metric meetings to provide timely insights from the top of the funnel to bottom. Partners with sales to improve data and insights as well as launch new initiatives to automate our systems. Partnered with BDR team to improve lifecycle process for better feedback on inbound leads. 

Tech stack: Marketo, SFDC, Chili Piper, Drift, ZoomInfo, WordPress, Outreach, Instapage, Confluence, Asana

Marketing Operations Manager

Voltera

Ran the Sales & Marketing tech stack + processes. Created process documents, analysis reports and optimized our funnel based on data from Hubspot. Optimized our campaign iteration process to get to market faster. 

Set up marketing campaign analytics, channel analytics, sales dashboards, individual rep dashboards, process adherence reports. 

Tech stack: HubSpot CRM+MAP, Intercom, Asana, GA, Google Ads, Shopify

Sales Marketing Operations Manager

Implemented Hubspot Sales and Marketing systems. Architected lifecycle, lead scoring, customer marketing, lead nurturing, lead recycling while standardizing sales processes and sales funnel movement. Implemented reporting for marketing attribution, campaign influence as well as sales performance. 

Created and executed on our marketing strategy, managed integrated campaigns through the used of digital marketing (email, landing pages, chat bots), advertising and online social community. Helping to grow our revenue from productization ($0-3M annual revenue, bootstrapped)

Marketing & Sales Enablement

Worked with our CEO to build out a small marketing team in addition to managing our sales team. Added a creative and content lead in May 2018 to help continue to drive growth. 

Created a repeatable growth engine, driving leads in through organic and paid channels then nurturing them until sales hand-off. Managed sales team to grow our processes, performance, coaching and data adherence processes.

Sales & Marketing Manager

Hired two sales representatives to build out the first sales team after commercialization. Built repeatable sales process and ensured lead follow up and quality. Created 30/60/90 day plans to help onboard and continued to coach on sales process. Enabled them to bring their best selves to work and oversaw the creation of a sales playbook.

Sales Manager

First sales hire after productization. Held title for most units sold in one month (28 sales) on departure in 2020. Managed inbound requests on chat, engaged with prospects and customers through various channels. 

Built out our social media presence on Twitter, Facebook and LinkedIn as well as creating content for paid advertising.  

Architected the first sales funnel, rolled out the GTM plan for our website, collaborated on blog posts as well as marketing strategies.

Sales and Customer Success

Library Bound Inc.

-Coordinating and administration of 75 annual ordering projects with a value of over $900,000.
-Managing ongoing web advertising as well as print advertising in three catalogues produced in January, June and September from internal and external stakeholders.
-Project management for three sales catalogs produced in January, June and September.
-Creation of sales and marketing material to support multilevel sales channels.
-Strategic solutions for dynamic growth in all aspects of my position.

Standing Orders Coordinator

Print Assistant

Brantford Parks and Recreation

Part-time Facility Supervisor

Part-time Facility Supervisor/Activity Programmer/Camp Counselor

Activity Programmer/Camp Counselor

Marketing Operations Manager at Bridgit | Full stack marketer turned MOps magician

You've got problems, I can solve them. I have often found myself navigating work with no official title for what I'm doing because I find problems, fix them then move on...to new problems. 

I'm dedicated to companies who are dedicated back and am known for asking why more than I likely should. 


Specialties: Demand generation, sale & marketing automation, lifecycle automation & optimization, data collection, reporting & analysis, paid advertising, content creation, conversational marketing, ABM strategy and execution

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