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Strategic User Experience Design and Product Leader 

Boston Consulting Group (BCG)

→ Developed product and experience strategy on a multi-year global Microsoft 365 digital transformation program impacting 32,000+ employees.

→ Partnered closely with SaaS Engineering, Change Management, and IT Security teams to deploy OneDrive and SharePoint Online and migrate 1PB of data from Egnyte, which involved strategizing and managing key aspects of the cloud migration process.
- Developed a continuous improvement research plan to optimise and champion the user experience through continuous feedback loops, achieving an 11% higher employee satisfaction.

→ Streamlined BCG consultants' access to MS Teams, increasing employee satisfaction by 14% and reducing turnaround time by 86%.

→ Directed and executed global mixed-method research initiatives that shaped strategic vision, user experience, and feature prioritization, including leading the transition from Webex to Zoom, which drove a 34% increase in employee satisfaction.

→ Standardized research best practices adopted across global teams.

→ Led the definition and tracking of KPIs.

→ Developed and prioritised product roadmaps, defined user stories, and maintained product backlogs.

→ Defined and facilitated ideation sessions and problem-solving workshops.

→ Supported Change Management strategy planning and delivery.

→ Created best practice guidelines for effective product usage.

→ Hired, mentored and developed a UX Research and Design team.

Global Director, Design Strategy

UX Director

Senior UX Lead

UX Senior Manager

The Economist

→ Collaborated with senior stakeholders and cross-functional teams to deliver transformation initiatives, including Economist.com re-design and Print and Digital Subscriptions Unbundling, resulting in a 134% increase in circulation revenue.

→ Partnered closely with the Editorial, Marketing and Product teams to generate and test hypotheses to improve conversion, retention, customer satisfaction, and engagement.

→ Created and tested new subscription options user flows, low and high-fidelity wireframes and prototypes, and optimized subscription journeys and payment experience.
 
→ Applied the Design Thinking process to Economist.com re-design; developed and executed a mixed method research and testing strategy including co-creation, focus groups, user interviews, surveys, user feedback, remote usability testing and A/B testing.

→ Established a new cost-effective and efficient system to collect, analyse, manage, and present feedback from over 20,000 readers during the nine-month incremental release.

→ Assessed the impact on users and facilitated a seamless migration of Economist.com from legacy system based on ColdFusion and Oracle to Drupal.

→ Re-designed and optimized 'My Account' based on insights derived from customer service logs, user feedback and competitors analysis.

→ Hired, led and developed a team of UX and Product Designers.

Senior Manager, Experience Design

User Experience Manager

Virgin Media

→ Developed and executed a mixed-method research plan, including persona development, to define a clear vision for Virginmedia.com redesign.

→ Created and tested low and high-fidelity wireframes and prototypes.

→ Championed the adoption of a user-centered design approach and the successful integration of User Experience in Agile.
 
→ Hired, led and developed a team of UX Designers.

Experience Designer

Incisive Media

→ Conducted UX and market research

→ Designed and developed three B2B financial magazine websites.

Web Designer/Developer

Strategic UX Design and Product leader experienced in delivering significant business value across diverse industries. Skilled in deriving actionable insights, defining success metrics, and developing effective experience and product strategies that drive results. Adept at leading and coordinating cross-functional and cross-team programs in an Agile environment, influencing senior leadership, and fostering consensus across diverse and distributed teams.

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