Boston Consulting Group (BCG)

→ Influencing the Digital Collaboration product strategy.
→ Developing Design Strategy on cross-functional initiatives aimed to provide the best possible communication and collaboration experience to BCGers and clients.
→ Making a major contribution to the successful delivery of key digital transformation initiatives.
→ Developing vision and value propositions for new tools and nascent concepts
→ Leading global research programs aimed to inform BCG's strategic decisions
→ Building, managing and developing the User Experience Team

Global UX Designer Director - Design Strategy

Senior User Experience Director

 User Experience Lead Senior Manager

The Economist

→ Expanded, managed and developed the User Experience Team
→ Assisted the Product, Digital Marketing, Circulation and Editorial teams to deliver on specific KPIs and achieve the acquisition and retention strategy objectives by engaging and retaining customers, converting free readers to paid subscribers and improving the experience readers have the moment they subscribe. 
→ Developed Design Strategy on key transformational projects, including the unbundling of print and digital subscriptions, the re-design of Economist.com and Economist.com CMS migration, taking an Agile, iterative, collaborative, and incremental approach.
→ Helped establish a clear vision for numerous digital products, in addition to Economist.com, by applying research insights combined with quantifiable metrics.
→ Led global research programs that addressed both user behaviour and attitudes; utilised customer feedback to identify a clear set of improvement priorities.

Senior User Experience Manager

User Experience Manager

Virgin Media

→ Shaped Virgin Media Portal's vision by uncovering key insights on customers segments and defining the product's value. 
→ Developed Design Strategy for the TV, Music and Movie Channels of Virgin Media Portal. 
→ Improved the customer experience on the Accounts & Self-Service Portal. 
→ Hired, managed and developed UX resources, responsible for UX resource forecasts. 
→ Managed multiple complex 3rd party supplier relationships.
→ Raised awareness of Experience Design value among leadership and product teams with a focus on how to successfully integrate User Experience into Agile.

Experience Designer

Incisive Media

→ Responsible for User Experience Design and Front-End Development across Incisive Media portfolio of market-leading B2B financial magazines. 
→ Liaised with senior stakeholders and product owners to uncover the challenges of the transition from print to digital and helped in defining the strategic overview of the digital products. 
→ Re-designed Investment Week, Risk and Life & Pensions websites within usability and SEO best practices.

UX Designer/Front-End Developer

University of Napoli Federico II

→ Designed and developed an online AutoCAD course made available to 400 University’s students to learn AutoCAD through the use of an applications simulation system (E-Learning project sponsored by the European Regional Development Fund).

Domenico Cotugno Hospital

→ Solely responsible for the creation of the Domenico Cotugno Hospital (the referral centre for infectious diseases in South Italy) official website. The website was originally conformed to level Double-A of the W3C Web Content Accessibility Guidelines 1.0 and to the Stanca Act, an Italian law of 2004 that promotes the accessibility of information technology.

With over 20 years of experience in Design Strategy and Digital Transformation, I am passionate about helping organizations create engaging and effective digital strategies that drive results. At Boston Consulting Group (BCG), I influence the product strategy for the Digital Collaboration Product Portfolio, which enables BCGers and clients to communicate and collaborate seamlessly.
I have a strong background in user research, service design, and product strategy, which allows me to develop innovative solutions that meet the needs and expectations of the users and the business.

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