Director

www.annapaganelli.co.uk

I have years of in-house experience at director level, growing start-up companies through to venture capital investment. I take a unique 'boutique' agency approach to client work, enablying considered growth through strategic phasing. With me, you will always be guaranteed that I'm representing your business and needs.

Strategy & Campaign Activation
I help SME's to drive engagement, sales and in-bound SEO through niche PR, social media and creative evergreen content.

Services Include
Digital marketing & PR I video content I business consultancy I retail consultancy I branding & graphic design I PR launches I photoshoots 

Sector Experience
Luxury, design, interiors, food & drink and travel.

Product Launch Experience
Spirits, cocktails, tea, chocolate, food, vegan, interior & lifestyle accessories.

Consultant - Digital PR, Personal Branding & Content Strategist 

Equation Design Studio 

Equation Design is a London based lifestyle & design studio, dedicated to mindful, balanced living. Our services include brand styling and photoshoot content for social media & press distribution. Our debut interior scheme will be completed towards the end of 2020.

Client Work: Myoh UK, C Bros, Arthur Hooper's Restaurant & Wine Bar, Babingtons Blends tea and Soko Patisserie.

EDS is a division of Design Disrupters LTD.

www.equationdesignstudio.com

Founder

Celine Interior Design Ltd 

My remit for this international design practice, was to promote two recently completed client projects including a private Mayfair residence. My second remit was to announce the agencies launch into the Middle East. I also supported a social media brand partnership push, to secure and find out more regarding available brand product placements and financial sponsorship opportunities.

Media Campaign Partners & Backlinks Include: AD Middle East, Harper’s Bazaar Arabia, House & Garden, Prime Resi, the Mayfair Times, Luxuria Lifestyle and 25 Beautiful Homes.
Social Media Account Review: I devised several reports investigating best industry practice. I then made specific recommendations, to further support account growth, engagement, and partnership opportunities. This included original content ideation to enable partnerships with key international  and UK based brands for product placement and future sponsorships.

About  Celine Estates & Noor Charchafchi 

Celine Interior Design has worked across high profile residential and commercial property development projects, in the UK and internationally. These include some of the world’s most desirable addresses, Mayfair, Knightsbridge, Belgravia, Monaco, Cap Ferrat, the Swiss Alps, The Kingdom of Saudi Arabia, United Arab Emirates and many more.

Consultant: International PR, Social Content & Sponsorships Director

Babingtons Blends

Babingtons Blends UK Launch (Tea), May 2021
Working directly with the Rome based founders and British board, providing direct consultancy on the strategic launch to market and growth of this ecommerce business through key campaign activity including digital, PR, influencer outreach and brand promotional partnership campaigns.

Partnerships & PR Secured: The Telegraph Subscribers, House & Garden, Foodism, Ideal Home, Good Housekeeping, Techrader, Speciality Food Magazine, The Handbook

Project Management
I'm responsible for the overall project management for activating PR, digital marketing, content and retail partnerships. This includes relevant individuals and third party agencies.

Digital Strategy
Every month, I’m cultivating a unique brand experience for the UK launch through key content strategies and influencer partnerships attracting customer leads via key marketing funnel & SEO Strategy; top of the funnel, middle and bottom of the funel. 

Development of UK Social Media Content, Influencer Outreach & Debut Video Campaigns
Success here includes over 4,000 likes for a singular influencer post and I've launched their first video content.

Responsible for heading up all UK PR media outreach work 
Including  third-party reviews with trade & consumer titles including House & Garden, TechRound, Foodism, The Handbook and Specialty Food Magazine.

Brand Aligned Partnership & Brand Management
Future campaigns include Pickleson Paint, House of Hackney, Spode, Findon Place (private residence), The Telegraph Newspaper (subscribers competition), House & Gardens Magazine (a private London event for The List directory members).

Strategic thinking & Problem Solving 
Due to the nature of start-ups, a lot of my work is navigating problems around the formation of a new ecommerce website with developing SEO. I'm using available data insight to inform our growth and strategy where possible.

www.babingtonsblends.com

Digital PR, Social Outreach & Social Content Creation

LUSSO

Lusso is a leading lifestyle brand providing high-end bathrooms, furniture, homewares, fixtures and fittings to beautiful homes and aspirational hotels across the world. 

I was contracted to work 5 days per month. During this period I successfully executed strategic multi-channel digital campaigns with premium and luxury top tier titles, driving organic SEO traffic and brand awareness for Lusso.com. PR and media Placements included CEO interviews, advertorials, trend pieces, project profiles and product placement. 

Evergreen Digital & In Print Advertorial Campaign Placements 
I researched and negotiated costs for multichannel campaigns, with top tier media partners. I secured coverage across print, online, social and newsletter channels for consumer and trade titles. 

Trackable press placements secured: 71+ 

Advertorial budget management & spend: 
£25k Advertorial campaign results: 27 live media campaigns Combined PR & advertorial coverage reach: 50+ million, for online only features only, with an average domain authority of 53 'good' (Stats via Coverage Book). 

Media partners included: 
Wallpaper, Dezeen, Elle Decoration, The Telegraph, SquareMile, TechRound, Homes & Garden, Architects Journal, Sleeper & Design Anthology. 

Project Photoshoot: 
I headed up and creative directed a product photoshoot with Daisy Green, Bishopsgate. Competition data acquisition: I secured over 10,000 individuals opt in emails. 

Telegraph subscribers’ partnership: 
I secured 19,528 entries, with 3,162 opt ins, and a total campaign media value secured of £123.5k. 

Celebrity & Influencer Partnership Campaigns 
My remit is to help negotiate and create leverage from VIP & influencer campaigns and liaison with their agencies or representatives. Individuals included David Gandy and Youtubers Saffron Barker and Molly Mae.

Digital PR & Media Partnerships Consultant

C Bros Construction LTD

As a freelance consultant, I oversaw all brand, digital marketing and PR for C Bros Construction and C Bros Joinery.

C Bros Construction are a luxury residential and commercial construction company, with a sister company, C Bros Joinery. I head up the overall marketing, PR, branding and sales for both companies.

Services: Business strategy, brand graphics, website design, advertising and PR

www.cbrosconstruction.co.uk, www.cbrosjoinery.co.uk

Business Consultant

Buster + Punch

I oversaw the daily management of the UK ofice and showroom for Buster + Punch and successfully devised and implemented the international launch to market.

2016 CAMPAIGN SALES: Over £1 million

My real forte was to continually drive the team to produce the best work possible, within a highly competitive international design arena.

I REPRESENTED THE COMPANY EXTENSIVELY INTERNATIONALLY at international trade shows including Salone del Mobile and 100% Design in Shanghai.

I closed and formed partnership deals with UK RETAILERS including JOHN LEWIS, Heals and HARVEY NICS. I also secured international representation for Buster + Punch products in over 30 countries.

ROLES HELD - HEAD OF RETAIL SALES EMEA, BRAND DIRECTOR, ASSOCIATE

Consultant

Overview
www.annapaganelli.co.uk

Client Services
I created bespoke client campaign strategies securing PR and promotional coverage within national media consumer titles and social media platforms, alongside producing content rich editorial for blogger outreach campaigns, in order to achieve viral audience engagement within ROI campaign strategies.

PR, Digital Marketing & Brand Partnerships Consultant

Made.com

I worked as an audience engagement consultant for MADE.COM an award winning contemporary designer furniture company. I played a key role in helping to promote the brand's launch into the UK market through extensive consumer PR coverage both in print and online.

Role Summary
I secured key editorial space with national media partners including the UK's biggest lifestyle publications in order to run voucher code promotions and consumer PR.

Campaign Summary
Total media placements reached a minimum value of £250,000+. Trackable promotional placements generated a minimum of over £100,000K in direct sales.

Audience Engagement & PR Consultant

The Communications Agency

The Communications Agency:Contracted Promotions Account Manager 
February 2011 - April 2011
Here I was responsible for securing pan-European promotional partners for Warner Bros. Studios new film releases alongside UK promotional partners for Skype. I successfully secured meetings and partnerships with FMCG telecommunications, online, retail, car and food packaging companies for innovative consumer sales and entertainment promotions.

Advertising Agency Positions

👋🏻 Hi I'm Anna, hope you're having a great day. I'm motivated, fun and very passionate about securing great results. When you work with me, it really is me who represents your brand and business, and ensures your reputation is valued.

I've worked extensively within e-commerce, both in-house and as a consultant. I excel at driving new business and sales, through devising and executing creative media content campaigns, driving organic engagement through rich SEO content and social media to secure high ranking backlinks.

🌟New for 2024🌟

Driving Personal Branding & Confidence
I'm going to be supporting my current PR work with personal branding packages - it makes sense after all, as I've been promoting CEO's for years!

I also love video and will be launching new video client services in 2024.

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