Anna Pia Rosamilia's Linkedin Analytics

I am a professional with 15 years' experience working in the FMCG (food industry) within Marketing and Export Sales teams. My experience in different departments has made me flexible and open to change. Nowadays, this experience allows me to have a complete business overview and to assess the perspective from both a B2C and B2B point of view. Currently, as digital marketing & communication specialist, I am in charge of developing and implementing the digital communication strategy according to the company's objectives. Main tasks: ▪ improving the digital marketing activities through the activation of multiple touchpoints along the various stages of the funnel, applying a data-driven approach; ▪ managing and supervising content production (website, social media, newsletter); ▪ implementing digital advertising campaigns (display and search) by coordinating external partners; ▪ monitoring campaign kpi's and analysing the performance of the various media; ▪ coordinating the organisation of the main B2B trade shows. In my previous role, I managed the main product of the italian cold cuts market with the goal to increase market share, applying skills in the follow area: ▪ marketing and communication; ▪ consumer; ▪ market; ▪ product management and innovation. Previously, I also accomplished projects with the goal to develop business at international level: ▪ implemented brand development abroad by applying a consumer and brand perspective; ▪ structured the product internationalisation process from a trade perspective. Working for a big company in Italy (to 1,5 bn €) offers me lots of opportunities in terms of soft skills such as: ▪ managing complex projects; ▪ developing problem solving; ▪ communicating effectively with directors, manager and other employees. I am curious and always stay hungry for knowledge. I believe in lifelong learning and use training to get new skills: I recently attended executive masters and courses in marketing management and digital marketing. I am also a sports addict: I have been playing triathlon for +10 years. Sport is philosophy of my life: perseverance, discipline, and a source of positive energy.