Boomi

Senior Manager, Social Media

Global Social Media Team Lead 

As the owner of B2B messaging for Boomi, the leading iPaaS company, I collaborated with product management, sales, and engineering teams to develop marketing messaging and assets for prospects and existing customers.

In addition, I leveraged social media channels to generate more qualified top-of-funnel sales leads. I developed a new platform demo on YouTube, which became one of the top organic viewed videos on the Boomi YouTube channel. This helped to increase brand visibility and attract new customers.

I created a product awareness series that included roundtable-style discussions to help define common industry terms. By leveraging social media channels, we were able to drive brand awareness and increase engagement with our target audience.

My experience in social media marketing and content creation has given me the skills and knowledge to generate sales leads and create engaging content for target audiences through social sales enalebment.

Senior Product Marketing Advisor

SocialMedia.org

SocialMedia.org is the community for social media leaders at the world's greatest brands. As a Board Chair, I'm responsible for leading Boomi's membership in the community.

Board Chair

NewMommyToks

Newmommytoks is a brand born from my experience as a first-time mom during the pandemic. I realized that traditional parenting advice no longer applied, and many new parents struggled to navigate their new roles without in-house support. To help fill this gap, I started sharing tips and tricks from NICU nurses on TikTok, and baby product hauls relevant to our pandemic times. My content quickly gained traction, and I was thrilled to see how many people found it useful.

As I continued to grow my brand, I noticed a gap on social media for information about recalled baby products. This led me to evolve Newmommytoks to include a popular children's recalls series, where I focus on sharing the latest news about products being recalled for safety hazards. Through my brand, I aim to empower new parents with the information they need to keep their children safe and healthy while also providing a supportive community where they can connect and learn from each other.

* 100% organic growth of 191k followers
* Partnered with 25+ notable brands to create content to promote on my channel. 
* 4.1 Million likes on my channel
* 7 videos that surpassed over 1 million views each, the highest reaching over 6.1 million views

TikTok Content Creator, NewMommyToks

Dell Technologies

As a Global Social Media Strategist, I developed and executed social media strategies across three corporate brands - Dell Technologies, Dell, and Dell EMC. My responsibilities included implementing social and digital strategies for B2B and B2C campaigns, product launches, and large corporate events.

I successfully aligned social media strategies across 300 social media accounts worldwide on various channels, ensuring brand consistency and high-quality content. Through my leadership, I positioned the brand effectively, increased engagement rates, and drove brand awareness.

As the lead strategist for notable events, including Dell Technologies World, Sundance Film Festival, Consumer Electronics Show (CES), Cisco Live, and VMworld, I delivered compelling and innovative social media campaigns, resulting in increased audience engagement and media coverage.

I have experience developing and implementing social media governance policies and procedures, ensuring compliance with industry regulations, and protecting the brand's reputation. Additionally, I have successfully managed crisis communications through social media channels, effectively mitigating negative publicity and protecting the brand's image.

In addition, I have successfully managed and advised on executive social media profiles, ensuring that their social media presence was aligned with the brand's values and tone.

Through my experience as a Global Social Media Strategist, I have gained valuable skills in social media management, content creation, cross-functional collaboration, data analysis, and leadership.

Advisor, Online/Social Media Marketing

Purple Carrot

As one of the first employees to join the founder and CEO during the early startup stages, I played a key role in managing purplecarrot.com and the launch of TB12 Performance Meals at Purple Carrot. This included owning the front-end and back-end web roadmaps, overseeing strategy, design, development, testing, and implementation, monitoring web metrics, and optimizing UX flow.

In addition to my work on the web development and UX side of the business, I also gained valuable experience in digital marketing. I helped to develop and execute marketing campaigns that targeted the right audiences and drove results, including SEO, social media, and content marketing.

Through my contributions to the success of TB12 Performance Meals and the company, I gained valuable experience in startup environments, web development, optimization, UX design, digital marketing, and website management.

Purple Carrot was later acquired in 2019

Product Manager

I built and managed a team of 10 remote employees nationwide. My responsibilities included developing and implementing customer service policies and procedures and monitoring and optimizing the customer experience across multiple channels.

To better serve our customers, I launched an expansion of support to live chat and social media, ensuring that we met our customers where they were and provided timely, effective solutions to their inquiries and concerns.

Through my leadership, I created a culture of customer-centricity and fostered a high-performing team that consistently exceeded customer satisfaction targets. This experience gave me valuable skills in customer experience management, team leadership, and multi-channel support.

Customer Experience Manager

Customer Experience Associate

White House Black Market

Sales Representative

WGBH

Analyzed member donation trends and activity using salesforce.com in order to maximize potential donation matches through the WGBH matching gifts program. Implemented a process to update member information from rejected mail

Operations Development Intern

As a digital and social marketing leader, I'm in my element when it comes to navigating the constantly evolving digital landscape. With a sharp eye for strategies that drive sales, I love nothing more than turning curious browsers into loyal fans - all while working within a tight budget.

My unique perspective on social media content creation comes from both my experience in corporate social strategy and my time as an independent TikTok creator. I'm thrilled to have partnered with over 25 consumer brands, helping them to build brand awareness and boost sales through my savvy social media skills. I'm also well-versed in enabling global social strategies across a range of large corporations.

While social media is my forte, my expertise extends beyond those platforms to encompass web strategy, e-commerce, customer experience/social support, and product marketing - all across both B2B and B2C markets.

As a true industry enthusiast, I'm constantly keeping up with the latest digital marketing trends and providing the business with the most effective global social strategies to help them achieve their goals.

Taplio

Anna Pickard's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Anna Pickard's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Anna Pickard's Linkedin Analytics