Anna Pickard's Linkedin Analytics

I lead a world-class social media program at Boomi, integrating executive, corporate, employee advocacy, and social media selling. My extensive background includes leading customer experience teams, B2B and B2C corporate social media strategy, and social governance at Dell Technologies. As a TikTok creator, I've also driven brand awareness and sales for over 25 consumer brands, which gives me unique insights into influencer strategy across social media. In my current role at Boomi (formerly Dell Boomi), I've led a ground-up build of our social department, establishing two new social media programs, a robust reporting framework, and encompassing social metrics along with the listening program. Boomi's social media efforts consistently outperform the competition, achieving the #1 position in performance and qualified leads. My expertise spans web strategy, e-commerce, customer experience, and product marketing across both B2B and B2C markets.