Synebo

Marketing Lead

Deep Knowledge Group

Creating and implementing social media plans for several company projects, identifying bottlenecks in existing marketing processes and suggesting ways of improvement, investigating, testing, and implementing AI tools for content generation, and crafting communication strategies for company projects.

Senior Marketing Manager

QA Madness

Thanks to my leadership experience in marketing & branding I'm qualified at : 
• owing company's brand - creating verbal & brand visual identity, leading the company's positioning, brand messaging, and content creation; 
• conducting marketing analysis – define key marketing metrics, forecast, and analyze marketing impact on business;
• making consumer research (qualitative and quantitative);
• building and managing an efficient marketing team (content, SEO, SMM, employer branding);
• recognizing & cultivate the potential of team members to bring the biggest possible outcome for both a person and a company;
• creating, leading & executing marketing campaigns that generate measurable results.

Achievements: 
• Initiated and managed the creation of brand DNA (mission, vision, values, TOV), Writing Style Guides, and Visual Identity 
• Built the Marketing Department from scratch. Created a healthy & efficient environment within a team. 
• Together with the team increased site traffic from 400 to 25k; made Organic the main lead gen channel despite a limited budget.
• Increased leads conversion rate by 25% by improving customer analysis & cooperation with the sales team. 
• Supervised SMM strategy for LinkedIn and reached 5k followers organically in a year.

Head of Marketing Department

Responsibilities: 
• working on the site redesign; participating in building the logic of the whole site and landing pages;
• developing and implementing marketing strategy (SMM, Content, PR) along with SEO specialist;  
• creating content plan, setting up tasks for copywriters, checking on writers' performance;
• generating engaging content for Facebook, LinkedIn, and Twitter;
•  building brand awareness;
•  creating and executing a lead generation strategy along with the Sales manager. 

Achievements: 
• Analysed, improved & built marketing processes in the company. 
• Redesigned the company's site according to SEO standards and clients' needs.
• Developed & improved marketing and sales metrics for efficient KPIs setting & tracking.
• Initiated & made a set-up of Hubspot CRM for marketing & sales teams.

Marketing Manager

Spexo Systems

Responsibilities: 
• conducting marketing research;
• making a comparative analysis of competitors;
• writing articles for the blog;
• investigating buyers' needs, creating ICPs and profiles of Buyer Personas.

Leantegra

Leantegra develops a platform for real-time location sensing and analytics, which includes both software and hardware.z

Responsibilities: 
• finding qualified leads by conducting comprehensive marketing research and competitive analysis of various industries;   
• writing outreach materials for different industries;
• building and cultivating prospect relationships by initiating communications and conducting follow-up communications; 
• working with other members of the sales team to develop and grow the sales pipeline; 
• updating and managing CRM system with integrated marketing-automation features;
• collecting and providing constructive feedback to drive continuous improvement in the lead generation process;
• working with social networks (Quora, LinkedIn).

Achievements: 
• Outperformed lead generation KPIs.
• Successfully worked on the GCC market, tested and implemented new approaches.

Customer Development Representative

Rentberry

Responsibilities:
• expanding the client base of the company;
• conducting market research;
• scraping information from websites like Craigslist;
• updating internal CRM system;
• listing the company's profiles on different business directories in order to increase website traffic;
• working with the SEO specialist to research forums and Q/A platforms for the website promoting; 
• attracting visitors to the website through crowd-marketing technique;
• creating reports for tracking and analyzing weekly performance.

Lead Generation Specialist

HeadHunter (hh.ua)

Responsibilities:
• Monitoring publications in the media;
• creating lists of vacancies;
• searching content for SMM;
• monitoring the base of vacancies and resume.

Trainee in the PR department

Marketing enthusiast with 5 years of experience in branding, marketing, customer acquisition &  satisfaction. Helping businesses succeed in target markets, build and maintain strong brand positioning, and discover new opportunities. Proficient in the creation and execution of marketing strategies.

Passionate about business, strive for quality, admire wice management. Fast learner, analytical thinker, and dreamer.

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Anna Senchenko's Linkedin Analytics

Anna Senchenko

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Anna Senchenko

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Anna Senchenko's Linkedin Analytics