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« Innovation is the creation and delivery of new customer value in the marketplace » Passionnate about marketing, innovation & user experience, I use my curiosity to gather & understand consumers’ needs, lead marketing strategy definition as well as new product & services development to design meaningful experiences for consumers. I have 8 years of experience in marketing, experience design, innovation, design thinking, UX & product development in various areas. My experience includes: - market research implementation and consumers’ insights analysis - strategic opportunities identification and consumers needs definition - marketing strategy, brand strategy and branding definition - workshop planning & facilitation, - prototyping development - consumer testing
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