FIT - Fondation pour l'Innovation et la Technologie

Startups innovation coach

HUB Entrepreneuriat et Innovation UNIL

Leading the overall UCreate Program: 
• Design of the program content & processes
• Selection of the program coaches & trainers
• Management of partnerships with the entrepreneurial ecosystem
• Leading the team & resources behind the program
• Responsible of the program financials & startups financial support
• Management of the UCreate community: UCreate alumni & UNIL entrepreneurs
• Developing new strategic projects to support innovation within the ecosystem

Head of Innovation Progam UCreate

Managing the UCreate innovation program to support early stage projects with environmental & social impact; from idea to value proposition definition, proof of concept, MVP & launch.

• Program strategy & full re-design: based on 1 year experience as program manager, redesigning the entire program to best support start-ups needs: phases, milestones, modules & workshops content, trainers & coaches, mentoring program
• Start-ups support & coaching : link with the ecosystem, marketing & strategy advices
• CRM management: developing customers processes and automatization from scratch
• Jury member for start-ups selection: UCreate3, START contest, Innovation by Design Challenge
• Community management: strategy definition according to the needs, network development, community activation & follow up, integration of the community into the program, management of the Villanova: 350sqm co-working & events space
• Budget owner: budget definition & tracking, UCreate projects financial support review & approval

UCreate Program Manager

Philip Morris International

Part of the IQOS global team, developing next generation of electronic devices, accessories and consumables packaging

• Managed the IQOS & HEETS packaging innovation process: 
     Research: identified market researches needs, gathered consumers’ insights
     Analysis: defined consumers’ Journey & needs, identified future developments 
     Design & prototype: created design briefs, led the creative team from ideation to concepting & prototyping development
     Test: determined testing requirements, gathered feedback to improve the product 

• Drove global strategic initiatives by leading cross functional teams: design, development, finance, legal, trademark, device compliance, market research, commercialization, procurement, supply chain

• Developed & implemented all new packaging processes: design thinking, fast track development, market pilot implementation, global governance

• Lead new product launches in 60+ markets

Design & User Experience Lead

Eaton

Implementing Eaton Mobile Tech Days new project, to increase brand awareness, drive & accelerate market growth within the EMEA region

• Coordinated 20 countries teams to ensure cohesive marketing approach and delivered 350+ events in EMEA. Managed relationships with external vendors & ensured stakeholders‘ engagement

• Defined the strategy, key messages & product portfolio to showcase

• Created internal & external brand awareness by launching a new website, developing content & leveraging social medias

• Measured financial impact by collecting & managing leads, analysing datas & presenting results to top management

• Developed the program playbook and dedicated share point to run consistent events worldwide. Improved key processes & guidelines

• Member of the Eaton Social Committee

EMEA Marketing Manager

Crescendo Marketing S.A.

Consultant on marketing strategies for SMEs and International companies in various industries: Hagerty, Nestlé, Nespresso, Le Shop, Uvavins, Tchibo, SISD

• Prepared qualitative & quantitatives market studies and analysed consumers insights

• Defined companies brand strategies: analysed companies‘ brand positioning, determined criteria for differentiation on the market, created brand essences 

• Managed branding development: strategic decision on brand identity, brand creation & visual identity

Marketing & Brand Consultant

Innovation strategist with 10+ years of experience designing and leading transformative programs across corporate and startup ecosystems. 

Currently heading UCreate's innovation program at UNIL, where I drive strategic initiatives supporting 100+ early-stage startups and foster collaborative innovation between SMEs and startups in Suisse Romande. Previously led global innovation strategy in corporates, managing product innovation & launch across 60+ markets.

Specialized in open innovation management, design thinking, and building sustainable innovation ecosystems. Passionate about helping organizations unlock their innovation potential through strategic program design and cross-functional collaboration.

Available for strategic partnerships and innovation consulting opportunities.

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