Jade Marketing

Work directly with B2B companies in a variety of spaces to help them meet their marketing and technology goals. Available for a variety of projects including:
- Audit existing Marketo, HubSpot, and Pardot instances and provide personalized strategy recommendations based on current infrastructure, client priorities, and best practices
- Serve as an extension of existing marketing departments for campaign execution and general MOPs work
- Create repeatable, scalable processes with documentation and client training to support in-house management of MAPs
- Review existing tech stack and make strategic recommendations for new tech purchases or streamlining existing tech
- Develop, implement, and optimize lead nurturing campaigns for target audiences including new leads, existing contacts, and current customers for up-sell and cross-sell opportunities
- Implement and test complex lead management processes including lead scoring and attribution reporting based on client objectives

Founder & Lead Consultant

Stack Moxie

Industry Advisory Board Member

Full Circle Insights

Partner Services Manager

- Consult with B2B customers on existing processes and business objectives to customize a solution for their sales and marketing analytics needs
- Lead technical design sessions, architect and document technical solutions in line with customer objectives
- Manage technical delivery of custom development, integrations, and data migration elements of salesforce.com implementations
- Develop custom solutions leveraging the salesforce.com platform
- Serve as SME to customers and partners on sales cycles, marketing, RevOps, and analytics.

Senior Marketing Analyst

Spear Marketing Group

Director of Technology & Marketing Automation

- Manage and allocate resources for a team of marketing automation and technology experts, including recruiting and training
- Review and optimize project budgets and monitor profit margins
- Lead and participate in cross-departmental projects to improve productivity, communication, and efficiency of technology team
- Create and maintain SOPs, training materials, and workflows for technology staff
- Establish and monitor quality standards for all technology staff and enforce brand guidelines
- Stay current with trends in marketing automation and technology, new products, and compliance issues
- Serve as an escalation point for issues with marketing automation or other technologies, including Marketo, Pardot, eTrigue, SFDC, BrightFunnel and Engagio.
- Continue to work directly with clients on strategic work and hands-on projects

Senior Marketing Automation Consultant Oct 2017-Jun 2018

Manager of Marketing Technology

Square 2 Marketing

- Audit existing Marketo instances and provide personalized strategy recommendations based on current infrastructure, client priorities, and best practices
- Create and document processes within Marketo for clients' use including email marketing, webinars, events, and third party programs.
- Develop, implement, and optimize lead nurturing campaigns for target audiences including new leads, existing contacts, and current customers for up-sell and cross-sell opportunities
- Implement A/B testing, analyze results, and make recommendations for improvements
- Provide reporting to executive stakeholders to support business decisions
- Implement and test complex lead management processes including lead scoring and attribution reporting based on client objectives

Hired in July 2016 by Bluebird Strategies and acquired by Square 2 Marketing in Sept. 2016

Marketing Automation Consultant

DiscoverOrg

EMAIL MARKETING STRATEGIST (January 2016 - June 2016)
- Develop strategy for nurturing leads through a mix of helpful content and other CTAs.
- Manage and build email lists and campaigns, including design templates, CTAs, and email content.
- Segment lists based on prior email and website engagement.
- Create new content for outbound and lead nurture programs.
- Measure results and optimize nurture tracks to convert prospects to sales ready leads.
- Minimize list decay and unsubscribes.
- Review content, templates, and operations for all emails outside of standard nurture program.
- Oversee strategy and management of multiple marketing automation programs including Marketo and Act-On.
- Track deliverability of email marketing programs and manage strategy for maintaining high deliverability and inbox placement.
- Make recommendations for and project manage the implementation of email marketing tools and programs, including technical requirements.

EMAIL MARKETING COORDINATOR (February 2015 - January 2016)
- Increased revenue attributed to outbound email marketing by 312% in first six months of tenure.
- Implemented eTrigue as secondary marketing automation platform.
- Create emails, reports, smart lists, campaigns, forms, and perform other marketing automation tasks within Marketo and eTrigue.
- Participate in the development of marketing strategy.
- Promote high deliverability, open, and click-through rates for email marketing through A/B testing and writing engaging content and high performing subject lines.
- Create reports to monitor email response rates, campaign effectiveness, and revenue.
- Participate in a complete overhaul of the lead nurture program including new content and segmentation strategies.
- Selected and project managed the implementation of Act-On.

Email Marketing Strategist

- Create and edit literature and advertisements with a consistent brand look and feel. 
- Develop templates, emails, landing pages, and other marketing automation tasks in Marketo. 
- Participate in the development of marketing strategy. 
- Develop market research surveys for product launches.
- Promote high deliverability, open, and click-through rates for e-mail marketing through A/B testing and engaging content.
- Participate in database management, data mining, and researching.
- Participate in the development of marketing segmentation strategies.
- Identify prospects based on target criteria and effective market research.
- Generate Sales Leads.
- Research and write for company blog.
- Write monthly contribution to the Wall Street Journal's CIO Journal.

Lead Generation Specialist

- Manage team of five FTE.
- Data gathering, analysis, and lead generation for outbound marketing. 
- Work directly with clients to resolve issues. 
- Research and copywriting of a monthly contribution to the Wall Street Journal. 
- Monitor trends in client interests.
- Wrote training materials and developed a training manual. 
- Participate in the selection, interviewing, and hiring of candidates for multiple departments.
- Successfully increased department productivity and output quality.
- Continually expanded the scope of my position.

Manager, Project Research

Research Analyst

With a background in lead generation and demand gen in addition to marketing operations, I believe in a holistic approach to working with MarTech. Technology is an integral part of marketing in today's landscape and should be managed with the bigger picture in mind. I deeply enjoy working with B2B clients to optimize their MarTech stack - including Marketo, HubSpot, and Salesforce - to get the most out of their technology investments, review their existing technology and marketing strategy, make recommendations for improvements, and track successes for them to bring to their executive teams.

I have a BA from Washington State University and am a Marketo Certified Solutions Architect.

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