Basel Area Business & Innovation

Marketing & Communications Manager | Investment Promotion

Cochlear

Marketing Automation Specialist EMEA

Inditex

Country Product Manager

L'Oréal

Key Account Manager

The Rubicon Group

Sales Consultant EMEA

Bragard UK

Starwood Hotels & Resorts Worldwide, Inc.

• Sales team member, lead targeted marketing programmes and promotions 
• Improve analysis by conducting marketing surveys and revenue audits

Sales & Marketing Executive - Internship

Riad Ayadina & Spa

• Set up business from scratch during the opening year:
• Developed travel program partnerships with major tour operators
• Managed clients bookings with time-to-time Internet booking engine

Assistant Manager / Ecommerce Project Coordinator

I'm a French woman living in Switzerland with my family. I've had an exciting career working for major brands in the UK and Spain and exploring different work cultures including US and Arab countries.

I use my marketing, communications and operations skills every day and help my company grow. 

I'm also an avid fan of entrepreneurship and love connecting with like-minded people. 🫧

Topics you will read on my feed: 

- Visibility & reach for businesses in Europe, inspired by top US creators on LinkedIn and Twitter
- Productivity
- Personal branding
- Audience building
- Entrepreneurship across borders and cultures
- Working and doing business in Switzerland

Check out this masterclass in communication:

The 4 pillars of Jack Black’s storytelling genius.

We all have critical messages to share. Important things about our companies or our values that we want others to know. 

There’s an art to amazing storytelling. Jack Black has the gift.

In this case, he is sharing a great message about how subtitles can help kids develop reading skills.

But it is HOW he chooses to share the message that is worth studying.

He hits on these 4 key elements that caused the video to be shared over 35,000 times.

Engaging communication checklist:

1. Connect to a deep human desire that we all have.

Jack Black starts: “In the heart of every human being on this planet, there is one undeniable desire. The desire to be Awesome.”

2. Entertain early and often - Mix in humor and charisma to enchant the viewer.

“Who can save us in our hour of need? Subtitles!”

3. Then, teach.

He shares that 70% of children’s reading abilities have suffered since the pandemic but there is an easy solution - subtitles on videos.

4. Finish with a clear call to action. 

Jack’s: “Turn on your subtitles” and “share this video”

Next time you have something crucial to communicate, try this checklist. Or ask yourself, what the Jack Black version of this message would look like?

If this post resonates with you, share ♻️ this post and follow Matt Schnuck for insights on entrepreneurship, EQ and from 25 years in business.

Annelise Michel

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