Annette Atkinson's Linkedin Analytics

As a seasoned storyteller, I showcase the true personalities of brands so that anyone that comes in contact with them immediately experience their true meaning, impact, values and value proposition. With over 30 years' experience in the fields of Corporate Communications and Marketing I am able to expertly blend the two worlds to make the voice of my brands connect with you and "stand tall". Having worked with leading international brands in a wide variety of industries, including professional services, banking, insurance, heritage education, skills training, petroleum, and music & entertainment, I am able to analyse opportunities from several angles and bring key insights to projects. By carefully crafting my writing skills as a journalist and merging my knowledge of communications, some of the areas of Corporate Communications that I continue to lead and provide solutions include crisis communications, change management, branding: personal and corporate, employee engagement, corporate affairs, media relations, corporate social responsibility, digital media, brand and image building, and investor relations. Under Marketing, I continue to direct and manage activities that fall under the areas of product development, competitive analysis, analytics, digital marketing, advertising, promotion, market research, product positioning, campaign development, and channel management. Highly passionate about serving the people of my country, I am a Justice of the Peace and I lead the philanthropic organisation, the Guardian Group Foundation. Both offices allow me to volunteer and give back to society in a tangible way. I look forward to keeping abreast of ever-changing trends as I challenge myself to positively showcase my personal brand and impart my knowledge to those around me! Outside of work... I enjoy traveling...✈️ Exploring nature...🌴 Listening podcasts...🎙 I still dream of being a race car driver one day...🏁