AudiencePlus

Advisor

Lattice

Established brand and corporate marketing team, building it into a multi-channel engine to power Lattice campaigns – spanning ​​content marketing, social, community, events, PR & comms, video, and website. 
* Built SEO strategy from the ground up, growing monthly organic traffic by 980%, from 20k to 200k. During the recent downturn, organic traffic growth helped us continually grow pipeline from 45% to 70%, even with reduced ad spend.
* Launched brand-defining initiatives like All Hands Podcast, which delivered 100k+ downloads over 40 episodes.
* Led several HR community efforts to increase brand awareness and credibility for Lattice – including growing our HR professional community Resources for Humans from <5k to 20k+ members, driving high-converting MQLs and insights for content, and creating Lattice CPO Council to boost our visibility to C-level HR leaders. 
* Coordinated four annual conferences, attracting 30,000 RSVPs per year for highly relevant content and headline speakers including Adam Grant, Trevor Noah, and Serena Williams.
* Directed executive thought-leadership initiatives including CEO Jack Altman’s Forbes Tech Council column and publishing a Wall Street Journal best-selling book People Strategy with our CEO Jack Altman through Wiley Publishing.

VP of Brand and Corporate Marketing

Senior Director - Content, Community, Customer, and Web

Chief

Member

Brit + Co

Led Content team for this women’s lifestyle media company that drove 68% audience growth through content-driven SEO and social and a 315% lift in video views.
* As Brit + Co became more influential, I led the expansion of our content efforts into live-event experiential activations, Snapchat Discover, and an affiliate revenue program.

Vice President, Content

Fandom

Managed editorial and community management teams for FANDOM by Wikia, a global entertainment media company with over 200 million monthly uniques that spanned over 300,000 fan communities.

Content Director

Future US

Head Of Digital and Editorial Director

Yahoo!

Director, Yahoo! Shine

Managing Editor, Yahoo! Tech

CNET Networks

Senior Product Manager, Front Page and Special Packages

Editor, Front Page and Special Packages, CNET.com

An ROI-driven brand and content marketing leader specializing in storytelling for B2B SaaS companies. I develop creative strategies and robust content engines that build awareness and fuel revenue-generating programs. Whether leading a compact team or scaling operations through phases of growth, my approach is driven by a passion for crafting narratives rooted in data and optimized for impact across distribution channels.

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Annette Cardwell (she/her)'s Linkedin Analytics

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Annette Cardwell (she/her)'s Linkedin Analytics