TANITA Europe B.V. - Leading Health Insights

B2B Marketing Specialist

Rigaku

Digital Marketing Consultant

MILabs

MILabs is a young company, that develops systems for biomedical-related research. Responsible to develop the digital presence and create global marketing strategies to facilitate sales. 
• Designed and executed performance marketing campaigns, tripling website visitors in the first year.
• Generated growth in lead generation through targeted digital campaigns, including SEO optimization and content marketing.
• Managed large-scale cross-regional activations, fostering collaboration with internal teams and agencies.
• Successfully led a comprehensive rebranding effort in 2023, enhancing brand recognition and alignment.

Marketing Manager

Reinforce AI online conference

Project work for the 2020 event, to populate and increase ticket sales by international digital campaigns

Marketing Strategist

Eastmen

Developed sales and negotiation skills while conducting recruiting activities. Managed Google Ads campaigns.

International Recruiter

Aesthetica Orvosi Központ / Medical Center

Aesthetica offers aesthetic treatments (fillers, derma rejuvenation, botox), laser treatments (laser hair removal, tattoo removal, etc.)
• Created and executed strategic marketing plans to drive sales growth and increase brand visibility, service launches (laser and aesthetic treatments), healthcare and surgery-related services, and 3 branch openings
• Setting up a strong digital identity including the development of 7 trendsetter websites, and social media platforms, developing strong content marketing (Facebook, Instagram, Twitter, Linkedin, Google+, and Pinterest account and generating numerous followers)
• Heavy utilizing advanced SEM techniques: SEO, PPC campaigns: AdWords, Facebook (including Display, Social advertising) which became the pillar of customer acquisition
• Offline: nationwide brochures via magazines, in-house leaflets, printing, shooting for brochures
• Email marketing: eDMs and newsletters, which became the strongest tool for customer retention
• Influencer marketing: partnering with bloggers and rising celebrities 
• Redesign of an umbrella website to maximize UX/UI, creation of micro-segmentation websites, and innovative landing page generator which makes it possible to generate an unlimited number of landing pages
• Build and develop a strong marketing team, (from 1 to 5) including all line-management duties for direct reports, and definition of ongoing training requirements
• Liaise closely with agencies and all key stakeholders, including doctors and healthcare professionals
• Utilizing the strengths of the high-quality laser machines and A-brand fillers for creating value propositions
• Implement marketing tools to boost efficiency: website analytics, heat map tools, newsletter automation, conversion optimization toolsets, etc.

Marketing Lead

Nestlé

Managed the corporate brand online and offline, online projects, set up internal webpages, and led CSR (Corporate Social Responsibility) initiatives.

Corporate Communication Advisor

An experienced and innovative marketing manager with a proven history of crafting and executing effective strategic marketing plans. Tech-savvy: background in industrial and technology-related businesses in a B2B environment on a global and international scale. 
Building several brands, aligning sales amd marketing along the customer journey.
Successfully juggling various projects parallel, including events next to the marketing campaigns. 
An eye always on the KPIs and budget.
Storytelling skills due to early carrier PR years.

Keywords: technology-related business, B2B, global marketing, value proposition, customer journey optimization, brand, digital marketing, SEM, recruitment

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