Annmercy Wairimu (TheUXDetective)'s Linkedin Analytics

Have you ever wondered why users abandon a seemingly perfect product? Often, the answer lies in unmet needs they may not even be aware of. As a UX Researcher, I specialize in uncovering these hidden desires and frustrations. By leveraging user research, I bridge the gap between what users do, business assumptions and what users truly need. The result? I create relevant products that enhance user livelihoods, resonate deeply, and drive engagement—unlocking new opportunities for sustainable business growth. 📌𝐌𝐲 𝐩𝐫𝐨𝐜𝐞𝐬𝐬: 💡Uncovers Unarticulated Needs: I conduct user research (e.g., interviews, usability testing) to go beyond the surface and identify the underlying desires and pain points driving user behaviour. 💡Prioritizes Solutions: I analyze user research data to identify the most impactful solutions that address both conscious and unconscious needs, maximizing user value. 💡Informs Design Strategy: My research insights inform product design strategy, ensuring user-centered development that fosters long-term engagement. 💡Optimizes User Experience: I leverage industry knowledge to create intuitive solutions that minimize user learning curves. 📌𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞: Conducted user research across diverse sectors (Fintech, Creative, Logistics, Adventure tourism, Non-Governmental Organizations. Insurance.) to create user-centric solutions for African audiences. 📌𝐈 𝐚𝐦 𝐚𝐜𝐭𝐢𝐯𝐞𝐥𝐲 𝐬𝐨𝐰𝐢𝐧𝐠 𝐔𝐗 𝐬𝐞𝐞𝐝𝐬 𝐛𝐲: 💡 Sharing my knowledge by writing articles and creating content on the power of UX research to unlock hidden user potential. 💡Empowering others by teaching students and mentoring businesses on integrating UX practices to drive user engagement and business success. 📌𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠 & 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: 💡Currently expanding my expertise in UX research and design for AI+ML systems. 📌𝐎𝐩𝐞𝐧 𝐓𝐨: 💡UX Research & Design opportunities 💡Guest lecturing/tutoring roles 𝐒𝐞𝐧𝐝 𝐦𝐞 𝐚 𝐃𝐌! Let's unlock the power of user research to create products that users love and businesses thrive on.