Spectrum Reach

I excel in driving category and client development initiatives that grow revenue opportunities.  

• Engage in Enterprise Business Development, effectively incorporating category-focused account support.  
• Productize category solutions, sharing insights and successes to scale our impact across the organization.  
• Develop skills in competitive analysis and client relationship management, contributing to overall business growth.

Senior Director, Category & Client Development

• Spearheaded revenue growth initiatives for top clients through tailored media strategies and data-informed solutions.  
• Coordinated cross-functional teams to develop annual plans, ensuring alignment with client objectives and market trends.  
• Conducted comprehensive media and competitive research, leading to actionable insights that enhanced client campaigns.

Director, Spectrum Reach Preferred

Client Success Director, Category & Client Development

Time Warner Cable Media

Lead multi-market Client Solutions teams as we collaborate with our sales organization to develop and execute omni-screen advertising strategies. Work with our Client Solutions Managers to fully understand our clients, the competition, and critical consumer insights. Partner with Senior Sales leaders in Strategic Sales Planning.
•    Oversee the development, maintenance & optimization of goals set for market priority accounts
•    Review and understand Category goal performance 
•    Ensure the Client Solutions team is providing support & intelligence needed to  achieve goals
•    Provide recommendations on course corrections when needed

Director of Client Solutions

Direct high profile opportunity development for priority programming, seasonal opportunities and categories.  Informed Marketing Calendar to shape product prioritization by segment with associated marketing service levels. Provided direction and management across Creative & Production. Ensure audience-centric approach and emphasis on cross-platform solutions. 

Develop direct reports and provide coaching to align with agreed priorities.  Define and develop marketing training and development opportunities to help team achieve goals and reach their full potential.

Marketing and Products Director

Fahlgren Mortine

I successfully directed strategic client campaigns while managing significant agency billing, leading to impressive results.  

• Oversaw the execution of campaigns for notable clients including Experience Columbus and Gatlinburg CVB, enhancing market presence.  
• Developed strong fiscal management practices that contributed to a 15% increase in client satisfaction and retention.  
• Enhanced team collaboration and communication, fostering a culture of innovation and excellence within the agency.

Vice President, Account Director

Fahlgren

I led two of our agency’s Top 10 accounts, that on the surface seem polar opposites--a brand that promises to make any celebration more fun and a brand that promises to innovate solutions to workplace safety. Both require sound strategy and a commitment to staying on top of what's next--in their industry and ours.

Account Director

Account Supervisor

As Senior Director of Category & Client Development, with over a decade of experience in media sales strategy and category marketing, I lead a team who cultivates competitive insights, scalable category solutions, and innovative approaches to drive revenue growth and strengthen client relationships.  

I enjoy serving as a strategic thought partner to sales and aligning cross-functional support to maximize our  efforts. My work focuses on delivering tailored solutions and fostering cross-functional collaboration to align enterprise objectives with market dynamics.  I am committed to enhancing client value and positioning Spectrum Reach at the forefront of media innovation.

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