Anna Makarova

Marketing Lead

MoonPay

Head of Performance Marketing

Growth Marketing Manager

Miro

Digital Marketing Manager

Uber

Developing and executing Paid Media strategy & roadmap across EMEA focusing on driving growth and user engagement.

• Driving User Acquisition and Re-engagement initiatives across EMEA (30+ markets)
• Planning Brand Campaigns media mix and executing the activity across Programmatic Display & Video channels.  Successfully leaded Programmatic Display & Video media planning and buying for a major “Safety Never Stops” campaign across 15+ EMEA markets in 2019.
• Ensuring the effective running of performance campaigns including targeting, creative and bidding strategy optimisations across paid search, video and display channels (Google Ads/Search Ads, UAC, DV360, Bing, Apple Search)
• Managing partnerships including relationship development and ongoing communication with vendors and agencies
• Leading the testing efforts and incrementality measurement across Paid Search, Video, Display and UAC
• Implementing optimization strategies and budget management in a multi-market multi-language environment
• Supporting ongoing creative and landing page experimentation and testing
• Project managing automation initiatives for Search and Display activity to drive efficiencies

Senior Marketing Manager

OMD EMEA

Working on one of the largest worldwide tech client and managing paid search activity across EMEA markets with particular focus on Russia, Turkey and UAE.

• Planning and creating PPC campaigns in line with the client brief and new product launches
• Optimising paid search activity to agreed campaign /profitability targets
• Daily account and budget management across Google Adwords, Yandex Direct and Bing ads
• Delivering performance reporting, insights and recommendations on a weekly and monthly basis
• Managing and developing relationships with publishers
• Pro-actively leading client communication and pitching new strategic initiatives
• Working closely with global and local digital teams to ensure alignment of SEM campaigns with other media channels

Senior Media Planner

Search Laboratory

• Establishing new campaigns 
• Budget management 
• Driving qualified traffic and the ROI of each campaign 
• Account optimization 
• Using Google Adwords and Yandex Direct for planning, analyzing and deploying campaigns 
• Keyword and market research
• Supporting the sales team on new client pitches

Search Marketing Assistant

The Estée Lauder Companies Inc.

• Managing activities of the digital agencies, web developers and other suppliers in connection with the online initiative
• Driving sales with e-mail campaigns, SEO and PPC
• Planning and analyzing paid search marketing activities (Google, Yandex)
• Managing expansion and improvement of client database
• Implementing localized social media strategy within the key social platforms in Russia (FB, VK)
• Developing online collaborations with bloggers
• Managing high performance across e-commerce websites through localization of global strategy
• Demand forecasting and ensuring product availability in the warehouse
• Monitoring customer journey by usability testing in order to improve the website navigation and increase conversion
• Copy writing and updating content for live websites
• Coordination of fulfillment services and returns
• Organization and continuous improvement of customer complains resolution service

Digital Marketing & Growth expert with 10+ years of experience in the field of media strategy and buying. Throughout my career I have been working in marketing agencies as well as in-house for the clients like Apple, Uber, Estée Lauder. 

My professional knowledge and expertise also helped me to build a 6-digit revenue bootstrapping fashion E-commerce business as a side hustle.

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