FPC National

Director of National Advertising and PR

Senior Public Relations Specialist/Consultant

Develop and execute public relations campaigns that are integrated with clients' marketing and public relations needs.
Plan and execute events, marketing campaigns, manage new product launches and oversee photo opportunities to garner press.
Write press releases and stories, pitch ideas to media and compile research and reports. Arrange interviews, speaking engagements, and other media opportunities.
Secure media placement in nationals print and online publications.

Senior Public Relations Specialist

Iconix Brand Group

Developed and managed public relations strategies and outreach for company's portfolio of fashion, lifestyle, entertainment and sports brands and corporate communications. In addition to managing PR for The Candie’s Foundation, a non-profit charity.
Oversaw a team of direct reports as well as managed outside agencies.
Created digital and social media strategies across multiple brands generating increased revenue and brand awareness leading to consistent year over year growth for platform engagement, account followers, and new customers.
Managed talent relations which included contract negotiations and worked directly with agents and managers for A-list talent such as Sarah Hyland, Lea Michele, Heidi Klum, Vanessa Hudgens, Betty White, Megan Fox, Eric Decker, Kevin Love and Ronda Rousey.
Implemented consumer and media events from concept to execution; managed the budgets, secured press attendance, design elements and post-press/recaps. Events included marketing campaign launch events, publicity photo opportunities, marketing stunts, consumer-driven events, advertising campaign photo shoots, press previews, New York Fashion Week, and charity galas.
Developed, edited and produced behind-the-scenes video and b-roll footage from campaign shoots and events to sizzle videos and asset packages for media distribution.

Senior Director of Public Relations 

M Booth & Associates

Secured national and top tier regional media coverage for multiple JCPenney fashion and lifestyle lines, including sub-brands and licensed products. 
Supervised press and public relations outreach for Vaseline including product targeted for women, men and babies.
Executed consumer and press events from concept to execution, managed guest list, coordinated with outside vendors and partner with internal communications team. 
Confirmed media placements in national and local media outlets including magazines, newspapers, broadcast and online.

Publicist

Kenneth Cole Productions

Freelance Public Relations Manager

Alison Brod Public Relations

Senior Account Executive

Steve & Barry's

Public Relations Manager

Steve Madden, Ltd

Sky Marketing and Management Inc

Event Coordinator

Innovative and results driven communications professional with over 15 years of experience in public relations and marketing. Proven ability to combine industry knowledge, media and talent relationships, creativity, and leadership qualities with exceptional project management skills to successfully execute integrated public relations, marketing and digital campaigns.

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