BRUNA The Label

Senior Growth & Partnerships Manager

NA-KD.com

- Leading a multinational team of 10+ professionals
- Responsible for developing and executing the Global Influencer Marketing strategy across various markets (US, UK, DE, CH, AT, SE, DK, FI, NO, FR, SP, PT, IT)
- Boost brand visibility, engagement, and sales
- Collaborating cross departmental to create and streamline processes to increase efficiency:
           Merchandising: Achieved a 9.3% sell-through increase through user-generated content (UGC)
           Social Media: WoW top-performing content 
           Performance Marketing: Utilizing paid ads to expand reach, drive sales, and conduct A/B testing
           Creative Communication and Brand Partnerships: Establishing efficient processes for cross-sharing of data. Sharing statistics to promote data-informed decision-making for co-collections.
- Setting and monitoring targets across key markets to align with company objectives, focusing on COS% and CAC.
- 1,200+ monthly global collaborations, contributing 20% - 32% to the company's daily Gross Merchandise Value (GMV)
- Managing a 7 figure SEK monthly budget, strategically allocating resources to meet profitability objectives and market demands.

Global Influencer Marketing Manager

- Solely accountable for 60+ partnership signings for NA-KD's co-collections, contributing to the continued growth and profitability of NA-KD's brand.
- Responsible for executing the global Brand Partnerships strategy in collaboration with the VP of Influencer Marketing and Brand Partnerships.
- Consistently ensure cross-departmental alignment to uphold profitability standards in our business operations (design, purchasing, planning, influencer marketing, performance marketing, brand partnerships, merchandise, creative communications).
- Proficient in financial data analysis and P&L forecasting, collaborating with all internal teams to develop strategies for achieving objectives.
- Cultivating and maintaining enduring relationships with external partners and structuring mutually beneficial legal agreements.
- Oversight of the brandbassador team and significant contributions to the broader global influencer marketing department.

Brand Partnerships Signings Manager & Brandbassador Manager

- Overseeing end-to-end operations of influencer marketing campaigns on Brandbassador.
- Cultivating a community of ambassadors for NA-KD.com.
- Managing communication with ambassadors and influencers, collaborating with the team to maximize the impact of influencer campaigns.
- Collaborating with the team to craft and implement a global influencer marketing strategy.
- Providing leadership to the team in pursuit of goals and KPIs
- Managing and allocating budgets.

Brandbassador Manager

- Experienced Brand Ambassador Specialist with an aptitude for creating innovative and creative campaigns to boost sales and amplify content promotion.
- Proficient in budget allocation and maintaining current 14K + ambassador team.
- Skilled at evaluating campaign performance and pinpointing areas for improvement and exceeding objectives.

Brandbassador Specialist

- Proficient in identifying and forging strategic partnerships to boost brand visibility, increase sales, and foster mutually advantageous collaborations.
- Skilled in negotiation and relationship cultivation, consistently achieving objectives and nurturing relationships with key partners.
- Adept at recognizing new opportunities and forming partnerships that ensure positive outcomes for all parties, leveraging a combination of qualitative and quantitative data to assess success indicators.

Influencer Marketing Specialist

Influencer marketing and sales intern

While at Plus Supermarket, I successfully completed a course with ING Bank and received a certificate in 2018, which subsequently opened the door for my employment at ING Bank. 

In my role there, I was entrusted with assisting customers in a wide range of banking services, including but not limited to opening bank accounts and meticulously managing confidential documents. Ensuring sensitive information being handled with the highest level of discretion and attention to detail to maintain security according to protocol.

Employee ING-servicepoint

PLUS Retail

Throughout my time at Plus Supermarket, I held the position of Weekend Head Cashier and Team Leader. In this role, my duties encompassed supervising all financial transactions, onboarding new team members, providing customer service, overseeing post office operations, facilitating internal communication for seamless updates, and taking charge of store closure responsibilities, including assessing the vault's financial status.

My leadership role emphasized problem-solving, motivating team members, fostering their growth, and ensuring the highest levels of customer satisfaction.

Supervisor | Team Leader | Customer Service 

Office Depot - Europe

Throughout my internship at Office Depot, I acquired significant expertise in Human Resources, focusing on the recruitment department. 

I established a strategic roadmap for internships from idea to execution. This involved recruiting for all departments, overseeing performance evaluations for both interns and managers at the company's headquarters. 

Additionally, I executed qualitative and quantitative research on recruiting individuals residing in North Rhine Westphalia, Germany.

Talent acquisition | Employer branding Intern

BYRON Reclamebureau

Developing SEO-optimized content for a diverse range of companies.
Devising innovative concepts and content for various brands.
Expanding social media presence through social media strategies.
Website optimization.
Executing qualitative and quantitative research.

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Anouk Hoeijmakers

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Anouk Hoeijmakers

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