🎯Anthony Murphy

Product Pathways

Product Pathways is a self-paced online learning platform for Product People. It features deep dives into specific topics such as, Prioritization, Product Strategy and Stakeholder Management. 

With advanced topics like conflict resolution, adaptive leadership and Product Portfolio Management. Product Pathways provides a continuous learning pathway throughout your career.

Founder

antmurphy.me

I help Product Managers, Product Leaders and founders do product better.

Get in touch if you're:
- Wanting help to become more product-led
- Want an outside review/assessment on your current product capabilities
- Looking for internal coaching/training for your product teams
- Need help to scale through building repeatable product processes, instilling best practices, assisting with hiring and growing their product teams

Product Coach

Association of Product Professionals

Founding member and Director of the Association of Product Professionals. 

I lead the strategy, discovery and development for the product portfolio. Including GTM, marketing and day-to-day operations.

Director (Product)

Lead, Product & Agility

Principal Product Consultant

Macquarie Group

Working with the c-suite, business and product leaders, and their teams to help pivot Macquarie's Banking division to a leading digital bank.

- Helped the banking division move from a project operating model to a product centric one
- Established and led a Product Community of Practice with over 100 product managers
- Implemented OKRs, outcome thinking and 'bets' into their ways of working
- Introduced hypothesis driven development and product discovery

Building a leading Digital Bank at Macquarie (with UST Global) 

ustwo

ustwo is an industry leading product company with the mission to “build products which make a meaningful impact in the world.” 

Their clients include the likes of Netflix, AirBnB and Google. 

Whilst at ustwo I was a Product Manager and Enterprise Coach. I worked with clients such as Caltex, ABC, Visa, amongst others - partnering with CPOs, GM or Head of Product levels, I played a key leadership role on the client side. 

Most notably I spent most of my time at ABC partnering with their Chief Digital Officer and Head of Group Product to transform the ABC to a Product-Led company in response to the 20% YoY decline in broadcast consumption. 

Whilst at ABC I worked directly on their news Product Portfolio to bring their new ABC Life product to market and to reposition their mobile app to achieve an increase in daily active users by 2%.

During my time at ustwo: 
- I brought 3 Greenfield 0-1 product to market
- Sunsetted products
- I repositioning and pivoted a mature product
- Playing interim product leadership roles as both Head of Product and Group PM for clients
- and was involved in half a dozen discovery efforts to validate early idea concepts
- I also helped grow the Sydney studio from 20 people to a peak of 50 employees.

ustwo had a relatively small presence here in Sydney, this meant that my role was versatile like with most startups I wore many hats. From Product Manager, Head of Product, Delivery Lead, People Manager, Business Development and Client Relationship Manager.

Product Manager & Enterprise Coach 

Australian Broadcasting Corporation (ABC)

Partnered with the Chief Digital Officer and working side-by-side the Head of Group Product to transform the ABC to a digital first, Product-Led company in response to the 20% YoY decline in broadcast consumption.

- Defined the new Digital Product Portfolio Strategy 
- Re-organised the organisation into 24 end-to-end product teams, bringing people editors, content makers etc together
- Established 4 product groups
- Established a Product practice from the ground up, including hiring a Head of Group Product, a team of Group Product Managers, Product Managers, Product Designers and Product Coaches to assist with capability uplift
- Formed a strategic Product Discovery Team that looked into moonshot bets.

As part of leading the shift to products. I worked directly on their News Product Group as an avenue to lead-by-example and demonstrate what 'good' looks like to the business. 

During my time leading the News Product Portfolio I: 
- Brought their brand new ABC Life product to market
- Repositioned their mobile app to achieve an increase in daily active users by 2%

Transforming the ABC into a Product-Led company (with ustwo)

Australian Army

Army Reserves

Learning what it takes to be a leader in the Australian Defence Force.

Royal Military College

Caltex Australia

Through ustwo I led a 6 month engagement with Caltex to build out their digital product capability and establish their digital innovation lab. 

- Grew from 5 people to 5x product teams 
- Establish an innovation lab, called C-Lab in the Sydney Startup Hub
- launched of two greenfield products, their FuelPay app which allows users to pay for fuel with their phones without having to leave their car, as well as the Foodary app which allows for preorder of drinks and food at selected foodary sites. 
- Launched a Beta for number plate recognition product as a bet to assess feasibility of a completely automated fuel payment experience utilising number plate recognition software.

Established Caltex Innovation Lab in Sydney Startup Hub (with ustwo)

First role at AMP was to lead defining and brining a greenfield innovative product called Bett3r. A smart banking app it helps you achieve your financial goals by helping you understand your finances and automatically move money around three bank accounts for Pay, Spend and Save. One amazing, albeit unintended, outcome was that it was so successful at helping its users live within their means that some reported cancelling their credit cards after ~2-3months of use. 

After successfully shipping the greenfield product i was moved along with it, into the digital department where I was the coach for the Director of Digital and Head of Digital Product and help coach across the 8x cross-functional teams. 

I also spend time coaching the c-suite and director level, partnering with the Chief Information Officer to coach them on agile and Human Centred Design. The goal was to better equip the leaders with how they might be able to display behaviours that will promote a culture that is more conducive to an innovative and adaptive culture. This was based in everyday micro-habits that they could do to lead by example and cultivate cultural change.

Agile Coach

Scrum Master / Product Manager

Product Coach, Writer & Speaker | I help product people, leaders and companies do product better | Occasional Cat Herder 🐈

Highlights...
- Founded 4x businesses. Still running 2x of them.
- International keynote speaker
- ProdPad Approved Partner
- Medium top writer for #leadership and #startup and recognised as 1/1,000 writers globally for engagement
- Youtube (https://youtube.com/@productpathways)
- Newsletter (https://www.antmurphy.me/newsletter)

𝐑𝐞𝐚𝐜𝐡 𝐨𝐮𝐭 𝐟𝐨𝐫 𝐜𝐨𝐚𝐜𝐡𝐢𝐧𝐠, 𝐰𝐨𝐫𝐤𝐬𝐡𝐨𝐩𝐬 𝐚𝐧𝐝 𝐭𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐭𝐨 𝐚𝐜𝐜𝐞𝐥𝐞𝐫𝐚𝐭𝐞 𝐲𝐨𝐮𝐫 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐭𝐨𝐰𝐚𝐫𝐝𝐬 𝐛𝐞𝐢𝐧𝐠 𝐦𝐨𝐫𝐞 𝐩𝐫𝐨𝐝𝐮𝐜𝐭-𝐜𝐞𝐧𝐭𝐫𝐢𝐜.

-----

I work with Product Managers, Product Leaders and founders to help them grow their craft.

I have helped in 3 dimensions:

PEOPLE:
- Capability uplift through individual or group coaching, workshops and private training
PRODUCT:
- Product advisory on strategy, product processes, metrics and product optimisation
ORGANIZATION:
- Org design and team topologies to have scalable and effective product teams
- Product-led transformations

I help Product Managers, Product Leaders, teams and organisations do product better.

Get in touch if you're:
- Wanting help to become more product-led
- Want an outside review/assessment on your current product capabilities
- Looking for internal coaching/training for your product teams
- Need help to scale through building repeatable product processes, instilling best practices, assisting with hiring and growing their product teams

Your OKRs don’t live in a vacuum!

As more orgs jump on the OKR bandwagon I’m seeing more-and-more OKRs without context.

Instead I see this:

OKR -> Work

Which is a big problem!

OKRs alone don't explain:
- What your strategy is?
- Why the OKR matters?
- How does this connect to our vision?
- Why you chose that particular objective?
- How and why did we come to these OKRs?
- etc

To make matters worse I hear things like: "Your OKRs ARE your strategy." 🤦‍♀️ 

Some companies look a little better:

Vision -> OKR -> Work

But there's still a gap...

They jump straight from a multiple-year vision to quarterly OKRs.

What they're missing is your strategy. 
Now yes OKRs exist in the strategy layer but they're not the same.

The best description of OKRs I've heard was:

"OKRs are a model of your strategy."

Think of OKRs are the levers you are choosing to pull in order to make (and measure) incremental progress towards your strategy - not the strategy itself - small but important difference.

Instead strategy are choices to:
- Target a specific segment
- To pull this lever (OKR) over another
- To play in this field and NOT another one
- To achieve this OKR first and then this one
- etc...and more importantly all the choices to NOT do something.

That's strategy!

Therefore you want to strive for something like this:

Vision -> Strategy -> OKRs -> Roadmap -> Work

OKRs are simply one layer in the whole thing.

OKRs ≠ Strategy

And don't mistake the mistake of communicating your OKRs without context.

===

More on OKRs best practices, watch this: https://lnkd.in/gT2rRjYm

Want to learn Product Strategy? Preview the Product Strategy course on Product Pathways for FREE or get $50 off whilst it's in early access: https://lnkd.in/g3gqhbjE

Ant Murphy

Highlights...
- Founded 4x businesses. Still running 2x of them.
- International keynote speaker
- ProdPad Approved Partner
- Medium top writer for #leadership and #startup and recognised as 1/1,000 writers globally for engagement
- Youtube (https://youtube.com/@productpathways)
- Newsletter (https://www.antmurphy.me/newsletter)

Get in touch for workshops, internal training, coaching or speaking engagements @ antmurphy.me

-----

I work with Product Managers, Product Leaders and founders to help them grow their craft.

I have helped in 3 dimensions:

PEOPLE:
- Capability uplift through individual or group coaching, workshops and private training
PRODUCT:
- Product advisory on strategy, product processes, metrics and product optimisation
ORGANIZATION:
- Org design and team topologies to have scalable and effective product teams
- Product-led transformations

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