A.S. Watson Group

Project: Health SEO Copywriting (Men's Health)

MiiCare

PROJECT: Health Copywriting | Social Media Content

SpotOn

SpotOn Wi-Fi is a SaaS company that specializes in Wi-Fi marketing for offline businesses like restaurants, airports, shopping malls, etc. They operate out of Groningen, Netherlands. 

SpotOn was looking to engage content marketing to get more clients in through the door. They hired me to create and execute a content marketing strategy using their website blog as the primary platform. And it was a success.

RESULTS:
My content strategy:
- Brought in 1053 news clients, which led to an increase in monthly revenue of 400,000 Euros in just under 13 months.
- Ranked more than 10 pages on the Google SERP for the chosen keywords.
- Increased website traffic by 73%.

PROJECT: Content Marketing Strategy & SEO

De-Lens Ophthalmics 

De-Lens Ophthalmics is a full scope optometry practice that features an extensive range of most advanced eye-examination and care in two locations within Federal Capital Territory, Abuja, Nigeria. De-Lens approached me to help them build a content marketing strategy and social media ad campaign (yes, I'm proficient with SM ads, but I digress) to create awareness and acquire leads for their then brand new vision therapy service. 

RESULTS: 

- ₦14,850,000 (or $27,000) in closed appointments in the first 6 weeks.
- 253 qualified leads generated.
- Ranked on the first page of Google SERP for choice keywords.

PROJECT: Demand Generation and Social Media Ad Campaign

ROI Mantra Inc.

ROI Mantra is a Google All-Star award winner Profit-Driven Digital Marketing agency with headquarters in Dallas, US, and delivery center in Noida, India. ROI Mantra came to me to help with marketing content development and creation for clients' websites and copies for landing pages. I developed and created over 70 marketing blog content in niches such as health and lifestyle.

PROJECT: Digital Content Development

Conversion Whale

Conversion Whale is a web design and marketing outfit that caters to the dental practitioners in Florida and Texas. I partnered with Conversion whale to write high-converting web copies for hardworking dental professionals. This also included standard SEO tactics such effective meta tags and meta descriptions. During the time we achieved conversion rates as high as 40%. View the samples linked below.

PROJECT: Website Copywriting

I’m an advertising specialist who does what 99% of media buyers and agencies won’t. 

My strategy revolves around aggressive creative testing - because in today’s ad platforms, that’s what drives performance. Most media buyers and agencies are stuck in a 2018 mindset, focusing on audience targeting and platform mechanics. But now, success hinges on mastering creative testing at both scale and quality.

Every part of my media buying process is grounded in data and focused on outcomes. I believe in letting the market guide the strategy - decisions should come from the data, not from assumptions.

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