simpl.

Founded simpl. after being signed to an indie label for my own music, and quickly learned that the labels “don’t do everything” for you. I learned how to run my own ad campaigns, fan acquisition strategies, and more. With the strategies I implemented, I then charted Billboard with my first album and fast forward to now, have had the opportunity to implement various marketing strategies for artists signed to majors, indies and everything in between.

Whether it be paid media, or organic social, we are equipped to scale an artists consumption, revenue and ultimately fans.

Founder

Sony Music Entertainment

Disruptor Records / Sony Music

Spearheaded digital marketing efforts and analytics optimization across a roster of artists including Jessie Murph, The Chainsmokers, Dove Cameron, Matt Hansen, Maude Latour, Graham Barham + more.

Duties included data analysis for future tour routing, paid media optimization for album rollouts, content strategy and consulting for release cycles, email and sms management for announcements and touring strategies.

Sr. Marketing Analyst

Levelr. - WTF is Working on TikTok

Co-Founder

PromoteKit

Never Boring

• Managed and oversaw the marketing team as well as delegated tasks to plan, launch, and optimize marketing campaigns for businesses.
• Worked closely with the graphic design, video, and copy-writing team.
• Average ROI increase of 20% with all clients as well as doubled their website traffic through organic and paid social social

Marketing Manager

Best Buy

• Increases sales by 3-10% month over month for Digital Imaging and Gaming departments through coaching and training efforts
• Responsible for overseeing 15 employees. creating schedules, setting expectations and enforcing policies/rules
• Implemented reporting "dashboard" in Excel that saved 30-45 minutes of "prep time" for management meetings

Team Leader

Anthony is a Billboard charting artist turned music marketer, and has generated millions of streams, fans, and dollars in sales for artists. Anthony has worked closely with both major label and indie artists, allowing artists to embrace their inner artist and grow a diehard fan base in record time.

Prev/current work: UNFD, Arising Empire, Atlantic Records, Universal Music Group, OneRPM, Tragic Hero Records, InVogue Records, FM Music Management, Vydia + others

If I’m not marketing an artist, I am marketing myself, mainly on TikTok where I have 35k+ followers.

TikTok @oddlysimpl

Email: anthony@oddlysimpl.xyz

Music Industry | Marketing Specialist | PPC Advertising | Account Management | Copywriting | Social Media Management | Media Buyer | SEO | Music Business | Music Marketing | Marketing Consultant

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