praella

Conversion Rate Optimization Manager

92DREAM

Benefits of what 92DREAM does:
– Using analytics we’ll identify where your website is leaking money and where we can find the biggest source of growth.
– We’ll create optimized design treatments based on our findings.
– We’ll run extensive, iterative A/B tests to squeeze the most revenue out of your website.
– You’ll get a website that sells because we’ve used what we know about your customers as well as data from your current site. 
– You work with a full team of CRO Specialists, Data Analysts, eCommerce Designers, and Developers. You’ll have over 30 years expertise and experience and will have 24/7 access to me and my team to ask any question that you may have. This is something that big agencies can’t deliver.

What you get as a client:
– Full written website audit from top to bottom. You’ll know exactly what’s needed to start really bringing in a consistent cash flow. In the end, you’ll receive a written PDF that shows where all of your site's pain points live.
– Review your analytics and create a custom dashboard so that you can see all of your important e-commerce stats at-a-glance.
– Research goals to understand your audience, current website and business.
– With the use of mouse tracking, heat tracking, customer surveys, and customer replay videos I can fully understand what features are getting the most attention, and see exactly how visitors interact with your site.
– Sales funnel, personalization and cart abandonment analysis to see exactly what can be changed to improve growth.
– Project management tools so that you have full access to every part of the process.

Founder / Conversion Optimization Practitioner

The New School

UX/UI Adjunct Professor

GHURKA

- Worked with the President of eCommerce to help with overall ecommerce marketing strategy.
- Built email marketing campaigns to drive more traffic to the Ghurka.com website.
- Built a email customer retention program to help keep customers coming back, including customer abandoment emails and review emails.
- Designed their first mobile website from the ground-up, and helped grow their mobile traffic significantly.

Ecommerce Consultant

Wilen New York

- Dealt with all of the company’s front-end development responsibilities.
- Developed everything from landing pages to full scale content management systems developed on the SiteFinity framework and .NET.
- Provided technical documentation and expertise to back-end developers about new technologies such as responsive design and development and parallax scrolling.

Front End Developer

OpenSky

- Company’s first “real” designer for the first 6 months of employment.
- Sole designer for every part of the business, but mostly worked on marketing material such as, email design and creation, landing pages, Google A/B
Testing & Adwords, business cards, and marketing documents and powerpoint presentations.
- Provide valuable expertise in the web architecture and the overall marketing strategy, while also learning new technologies like JQuery and PHP.

Web Designer

Sixth Floor Developers

- Sole design of various websites, banners and interactive media.
- The creation of web sites on a daily basis utilizing HTML/DHTML/CSS, JavaScript, PHP, ASP, JSP and other general web design languages. 
- Provide valuable expertise in web architecture and the overall marketing strategy for Fortune 500 & 1000.
-  Managed clients as well as developers to create rich media applications and websites.
-  Awarded with praise from various companies on timeliness and dedication of their projects.

Web Developer

I help e-commerce brands optimize their website to improve conversions so they can make more money.

Conversion research / A/B testing & Experimentation / UX/UI Design

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