Aspray Ltd

- Contributed to an increase in online leads by generating brand awareness through video, interviews, social media growth, website content, email campaigns.
- Developed training workshops, tools and guides so that members of the franchise network could compete with their business online. 
- Created new print material which included brochures, flyers, roller banners, exhibition stands, vehicle signs, merchandise. 
- Developed a new, updated website.
- Made strategic decisions about segmenting Aspray's audience and developing the relevant content. 
- Brought the claim process to life by getting out on site to film with our appointed representatives. 
- Contributed and created smart award entries and won two industry awards for Aspray. 
- Created numerous Facebook, Google, YouTube, LinkedIn adverts to generate either brand awareness or inbound lead generation. 
- Monthly reporting on lead generation, brand exposure, visitors, tracking performance. 
- Introduced 'Franchisee Focus' an insight into life as an Aspray franchisee for prospect franchisees.
- Developed new branding style, video explanation videos.
- Regularly hosted monthly network meetings, arranging third party guest speakers.
- Created LinkedIn adverts generating franchise leads. 
- Regularly support Aspray franchisees with their individual marketing plans & actions. 
- Audit each franchisee for further support, gaps in their marketing and compliance.

Marketing Executive

SG Gaming

- Created slot game video demos, which involved filming live gameplay, organising commentary and editing to a professional, presentable standard to deliver to gaming venue hosts.
- Contributed to the event organising by designing motion graphic videos on LED displays.
- Created high-end video graphics to be displayed on electronic POS and gaming terminals/machines. 
- Interviewed company executives and created a blog series for an inside look at SG Gaming.
- Designed individual game promos (video, emails, POS), games such as Rainbow Riches. 
- Designed showcase brochures that included SG Gaming's games and gaming terminals. 
- Went out on location at betting shops, casinos, bingo hall's to film video blogs.

Motion Graphic Designer

School Lettings Solutions

- Introduced video marketing, visiting schools across the North West to film and edit new content. 
- Developed a new brand guideline, bringing cohesion to the brand's many touch points. 
- Created new B2B brochures which helped bring potential school partners on board. 
- Created themed content for Area Managers to choose and apply to their own Social Media.
- Trained and guided Area Managers on the SLS Brand, Online Marketing and organised Print. 
- Developed sub-brand, SLS Fitness, for partner Schools with gym facilities.

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