Anthony Haniff's Linkedin Analytics

With a Masters in E-Commerce and a degree in Computer Science, I bring over 20 years’ experience in digital marketing at both client and agency level. Having worked within Financial Services, Energy and Lifestyle industries, I’ve delivered success through digital marketing best practice and techniques, providing strategic leadership to online businesses. Leading teams to deliver best in class SEO, PPC, Content, CRO, Social Media, Analytics and more, I’m prepared to roll up my sleeves to get the job done. I bring a track record of delivering results with excellent interpersonal, senior management handling and communication skills. I understand target markets and bring with me a strong passion for working within digital projects and programme based initiatives. Certified in 2015 for both Google Analytics IQ and Google Adwords certified- search & display, I add strategic creativity to any online business. SKILLS & TOOLS • Paid Media: audit, optimisation, expansion, cpa /roi - Google Adwords, Bing Ads, Facebook, Twitter • Content Marketing/ SEO: audits, keyword strategy, competitor analysis - Screaming Frog, Moz, Searcmetrics • CRO: assessment, systematic testing - Optimizely, CrazyEgg, Inspectlet, Qualaroo, Olark • Analytics – setup, evaluation - Google Analytics, Mixpanel, Zamarin Insights, Google Tag Manager • Email/CRM – provider implementation, optimisation, segmentation, lifecycle workflows - MailChimp, ExactTarget, SendGrid