Anthony Hepp's Linkedin Analytics

Customers don't want product features. They want brighter days. They want to BE better. I help SaaS companies focus on building better futures rather than wasting resources on poorly conceived features customers don't want or need. As an experienced design leader, I serve designers and their collaborators. It's a kindness to both customers and the teams building their products to shape better ways of being and doing by making life (and work!) demonstrably better. User research, information architecture, prototyping, usability testing, heuristic evaluation, accessibility, visual design, and ethics. These rituals and artifacts of human-centered product design are the seeds from which great futures are grown. They are cultivated through ethical servant leadership and a dogged insistence on curiosity and kindness to ourselves, our collaborators, and especially to our customers.