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Anthony Salveggi

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I am a content marketer and brand storyteller excited by the challenges of building content and strategies that connect companies with their ideal audiences. My goal is to have content waiting to engage the customer at every stage of their buying journey and establish the company as a trusted authority. The companies I work for and with shouldn't have to struggle with disjointed, expensive, and time-consuming marketing efforts that go nowhere. My goal is to help you -- whether you're a client or my next full-time employer. About my experience: Over 14 years, I've written just about every kind of content there is across B2B SaaS, healthcare, and tech enterprise companies. I'm not exaggerating, which is why I'm not going to list them all here. So if you're wondering, "But does he write content like ______," the answer is yes. "Yeah, but what about ____?" The answer is still yes. I'll even name a handful: - Case studies - Tech papers - Industry articles - One-sheets - Brochures - Video scripts - Sales decks But I'm much more than a content creator. I'm dedicated to strategy, to marketing with purpose. And I've applied that skills in areas like: - Partner marketing - Email campaigns - Webinar hosting - SEO and analytics - CMS Some of the things I believe in as a marketer: - Marketing should be intentional. You don't create content for its own sake but for specific goals. - Marketing's job is to gain the attention, desire, and trust of your ideal customer. - Marketing is not another sales lever. It's a long-term play to establish authority. *** - You should have content waiting to greet your ideal customer at every stage of their journey. - Create a core set of content that can be repurposed across channels. - Write to be understood, not to impress. *** - I want customers to understand what a company does, why they do it, who they do it for, and its value. - Marketing requires consistency and patience. *** - Marketing is about the customer, not the company. - Distribution matters as much as the content itself. Why create something no one sees? - Everyone in a company has a role to play in supporting a well-considered marketing strategy. I've made mistakes in marketing. Not identifying the ICP. Not seeing the big picture. Writing from the perspective of the company, not the audience. But over the years, I've learned from and want to share my skills and knowledge with you. Send me a message and let's see if I'm right to join your team.

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