Anthony S.'s Linkedin Analytics

I've worked at the intersection of sport and culture for over 2 decades now. It's my passion, and what I love to do. My unique experience in the fashion and activewear industry is what informs the content that I create for brands, and allows me to think differently about the work that we do together. It's also what led me to my biggest achievement thus far—being tapped as the creative leader for the blockbuster launch of the Fabletics Men's division in 2019. We captured the fastest sales revenue of any category in company history—with with a whopping 500% growth in less than 3 years. At launch in 2020, we grossed $20 million in sales. In 2021, we hit $60 million in sales. And in 2022, the category really took off, resulting in $120 million in sales. We achieved all of this through a unique presentation for Men in the activewear space: exciting editorial campaigns, a fresh new approach to e-commerce photography with a big focus on product details, hyper-stylized and fully branded social media feeds, plus marketing campaigns that repeatedly went viral through targeted ad buying and intuitive campaign planning. All of this while never taking ourselves too seriously—which was the cornerstone of our brand DNA. Interested in learning more about how targeted brand creative can help your business? Send me an invitation to connect and let’s get the party started!