Beyond the Apex

Amplified Impact, hosted by Anthony Vicino, gives insight and tips on hacking your schedule, workflow, and lifestyle to maximize your impact on life.

Want to build a business, invest in real estate, and become a master of hyperfocus so you can maximize your return on life?

Well then this is the show for you!

Tune in:

On iTunes: https://podcasts.apple.com/us/podcast/amplified-impact/id1662381409
On Spotify: https://open.spotify.com/show/3GRA1yxckJjr6yjNRyg56l?si=c181f91518324d43

Founder

I've always been fascinated with unlocking our full human potential. That obsession led me to a couple degrees in Psychology, a whole lot of reading, even more trial and error, and the opportunity to work alongside some truly extraordinary people (Olympians, New York Times Best Selling Authors, Real Estate Moguls, Fortune 500 CEOs).

Eventually, after applying my learnings (and figurng out what worked and what didn't) I started sharing my thoughts around personal development, success, productivity, and habit formation on Medium back in 2017.

Within a month, I'd earned Top Writer badges in 7 different categories (Psychology, Personal Development, Habits, Business, Success, Life).

Through these writings, I determined that there are Four Spheres of Influence that separate extraordinary individuals from the...just ordinary.

Mindset, Health, Wealth, and Communication.

I write about these Spheres of Influence (and how you can develop them) over at The Hyperfocused Mind.

If you're interested in becoming the best version of yourself, come join us. Let's learn and grow together.

Best-Selling Author | Human Behavior Connoisseur | Productivity Nut |

"Don't wish it were easier, wish you were better." - Jim Rohn

Author

Figure

Figure is an AI Robotics company developing a general purpose humanoid. Their Humanoid is designed for corporate tasks targeting labor shortages and jobs that are undesirable or unsafe.

Investor

Carry

Carry is an all-in-one platform for tax-advantaged accounts, investments, and strategies for business owners and high earners.

Hampton

Hampton is a dedicated group of digital-first founders, entrepreneurs, and CEOs of fast-growing startups who just get it - and make the crazy world of startup life a little easier to navigate.

Founding Member

One Lazy Robot

I tell stories.

Being able to dream outlandish dreams, put those dreams to paper, and then share those dreams with millions of people around the world is a gift that's hard to put into words.

Over the years my dreams have appeared in the hallowed halls of The Future Chronicles, the Hugo Award-winning pages of SF Signal, and the locally-famous OneLazyRobot.com.

Best Selling Science Fiction and Fantasy Author of the acclaimed Firstborn Saga (Time Heist and Mind Breach).

Story teller. Word Wrangler. Pretty Good Dancer.

Escape Climbing

Over the past 12 years, I've seen first-hand the incredible physical, mental, and social benefits of rock climbing on countless individuals.

My own life has been positively impacted in ways I can't even put into words.

Whether it's connecting with that primitive-sense of adventure beckoning our inner-monkey-selves to climb, slipping into a flow-state as you cling to the side of a sheer cliff with thousands of feet of open air swirling beneath your feet, or just hanging out with a group of friends after an intense workout, rock climbing is the perfect crucible through which meaningful life experiences are forged.

We live to bring that experience to as many people as possible. At Escape Climbing, we're working to get Every Hand On A Hold.

I took over Escape's marketing, customer service, and shipping in 2017 and implemented a couple small ideas that enabled massive growth.

First, social media is not a place to sell. It's a place to connect. Focus first and foremost on creating meaningful relationships with your customers.

Second, we receive through the hole in which we give. You can only receive massive value if you first GIVE massive value.

Third, fundamentals win championships. Execute on the basics (consistent actions in alignment with values, consistent pursuit of mastery, and consistently overdeliver on customer expectations).

When combined, extraordinary results follow.

In our case, we saw over 500% growth in just 2 years.

That's More Hands On Holds, which is a beautiful thing!

Chief Strategy Officer

Twelve years ago I was $80k in debt, living in a van, and struggling to get out of my own way.

I felt trapped by my quirky ADHD mind and life's infinite distractions.

Unfocused, undisciplined, and unreliable... I lacked the tools needed to survive, much less thrive.

So I went on a search...

And found something incredible:

A system that enabled me to take control of my most valuable asset:

My Focus.

I used this system to build my first business...

Then I used it to write a book... and it went to the top of the charts.

Then I used it to grow another business...

I might have ADHD, but there's nothing unique about my story.

We all struggle with distractions, procrastination, and self-sabotage.

I simply found a system for goal setting, prioritization, and execution which allowed me to unleash my hyperfocused mind on demand.

Because here's the truth:

Most entrepreneurs don’t fail because they lack great ideas...they fail because they can’t execute consistently at a high level.

They’re drowning in complexity, distracted by shiny objects, and stuck inside a business that demands everything from them but gives little in return.

Which is why I'm here...

I help entrepreneurs unlock peak performance, operationalize their execution, and systematize their business so they can scale profitably while maximizing their return on life.

I've used the frameworks I teach to:

→ Write a dozen bestselling books
→ Launch a YouTube Channel viewed over 13,000,000 times with 290,000 subscribers
→ Build a couple 7- and 8-figure companies
→ Acquire $85M worth of real estate

Want help building a business that maximizes your return on life?

Apply to join my private coaching community at www.beyondtheapex.com.

Most productivity advice is literally a waste of time.

(took me 10 years of ADHD chaos to figure this out)

Everyone's obsessed with doing MORE.

More tasks. More hours. More hustle.

But here's what nobody tells you about productivity:

The most productive people on the planet do LESS.

They just do it BETTER...
And with surgical precision.

See, I spent years collecting productivity systems like Pokemon cards...

GTD, Pomodoro, Time-blocking, Eisenhower Matrix...

Each one promised to fix my scattered ADHD brain.

But again and again and again, each one failed.

Until I realized the problem wasn't my system.

It was my scorecard.

I was measuring productivity by how much I did.
Not by what I deliberately DIDN'T do.

So I flipped the script.

Instead of a to-do list, I created The Subtraction System:

1. The Kill List

Every morning, write 10 things you could do today.

Now delete 7.

Those 3 survivors? That's your entire day.

2. The $10,000 Question

Before any task, ask: "Would I pay someone $10,000 to do this for me?"

If no, think reaaaal hard about whether or not it should be on your list.

If yes, it's probably worth your focus.

3. The Decay Timer

Every task has a half-life.

If you don't do it within 48 hours, delete it forever.

If it was actually important, it'll come back.

4. The Anti-Goal

Define what failure looks like today.
Then just... don't do that.

Success often takes care of itself.

Listen...

Your brain isn't a CPU that needs to run at 100%.

It's more like a sniper rifle.

One perfect shot beats a thousand scattered bullets.

Success is about a hundred golden BBs, not one single silver bullet.

Now, here's the paradox:

When you subtract aggressively enough, what remains isn't just important...

It's inevitable.

***

What's one thing you're doing right now that you know deep down you should stop?

Drop it below. Sometimes saying it out loud is the first step to letting it go.

Anthony Vicino

Twelve years ago I was $80k in debt, living in a van, and struggling to get out of my own way.

I felt trapped by my quirky ADHD mind and life's infinite distractions.

Unfocused, undisciplined, and unreliable... I lacked the tools needed to survive, much less thrive.

So I went on a search...

And found something incredible:

A system that enabled me to take control of my most valuable asset:

My Focus.

I used this system to build my first business...

Then I used it to write a book... and it went to the top of the charts.

Then I used it to grow another business...

I might have ADHD, but there's nothing unique about my story.

We all struggle with distractions, procrastination, and self-sabotage.

I simply found a system for goal setting, prioritization, and execution which allowed me to unleash my hyperfocused mind on demand.

Now I'm on a mission to help other entrepreneurs, creatives, and high performers build better businesses, invest in real estate, and maximize their Return on Life.

Here's a bit of what I've done:

→ Best Selling Author
→ YouTube Channel viewed over 10,800,000 times with 275,000 subscribers
→ Built a few 7- and 8-figure companies
→ Manage an $85M real estate portfolio

Want to learn more about how I did this (and you can too)?

THE HYPERFOCUSED ENTREPRENEUR NEWSLETTER

Helping 26k+ entrepreneurs each week get more of the right things done in less time so they can maximize their Return on Life by sharing the systems that have worked for me. 

→ GO HERE: www.anthonyvicino.com/newsletter

X: @anthonyvicino
YouTube: youtube.com/anthonyvicino
Instagram: instagram.com/theanthonyvicino

Helping entrepreneurs build a business that maximizes their Return on Life. | ADHD is my superpower | Bestselling Author | Keynote Speaker | DM “COACH” if you’re ready to scale.

As a child, ADHD was pitched to me as a weakness.

The reason I couldn't:

• Focus
• Be Reliable
• Be Accountable

It took nearly 30 years to realize the problem wasn't with me...

It was with the games I was playing.

See, school and the modern workforce reward mindless compliance...

They teach us to:

• Sit Still
• Face Forward
• Regurgitate the Work

I grew up playing this game (and losing) because I didn't realize there were other games I could play.

Hell, I didn't realize I could even make up MY OWN game.

But when I did...

Everything changed.

I started only playing games where my ADHD was an asset and not a liability.

The result?

I actually started making meaningful progress towards my goals.

If you're ready to play a different sort of game in life, keep these two ideas pinned to the front of your mind:

"Only play games you know you can win."

and

"Only play games worth winning."

P.S. if you've got ADHD, I think business is the best game you can possibly play.

At least for me, it was the first game I ever played where I felt like my ADHD was suddenly a superpower.

Anybody else in the same boat?

This is the most dangerous thing I ever learned...

(and most powerful)

You don't need permission to do pretty much anything.

Here's what I mean:

You know that thing you've been wanting to do?

The thing you think about in the shower.
The thing that keeps you up at night.
The thing you'll do "someday."

Yeah, that one.

Here's the truth:

You're waiting for someone to come along and give you permission.

But it ain't never coming.

See, we spend the first 20+ years of our lives in a system designed to make us obedient.

Sit still.
Face forward.
Raise your hand.
Wait to be called on.

Teachers, parents, coaches—all programming us to seek approval before we act.

The result?

We become world-class permission-seekers.

Then suddenly you're 25, 35, 45...

Still waiting for someone to tap you on the shoulder and say:

"Okay, NOW you can go after your dreams."

Unfortunately, nobody's coming.

No permission fairy.
No dream validator.
No official adult to sign your hall pass to success.

Consider this...

New parents are often horrified to discover, that just mere hours after giving birth to a completely new human being, the hospital doctors and nurses are handing over the keys to this fragile entity with a good luck pat on the back.

Suddenly you’re out in the parking lot trying to figure out how the hell a car seat works and, if you’re like most new parents, you’re struck with the realization:

"I have no clue what the f*ck I'm doing."

It feels wrong, but hey, you’re doing it… and for the most part, nobody is coming along to stop you.

Welcome to Adulting.

And here’s the craziest part...

Nobody is coming along to tell you what you can or can’t do (much less what you should or should not do).

(so long as you stay within certain legal guardrails)

So listen...

You don't need permission.
You can just do things.

That thing you want to build?
You can just... build it.

That career change you're contemplating?
You can just... change.

That creative project gathering dust in your mental drawer?
You can just... create.

"But what if I fail?"
"But what if people judge me?"
"But what if I'm not ready?"

What if, what if, what if...

Here's a better question:

What if you're 80 years old still waiting for someone to give you permission to live the life you wanted?

The graveyard is full of people who had all the right credentials and none of the courage.

Modern life is a masterclass in learned helplessness.

We're trained to be cogs in someone else's machine. To wait our turn and follow instructions.

But if you want to live life on your terms...

You gotta stop being a cog and start being the one pulling the lever.

The adult supervision portion of your life is over.
You're the captain now.

Start acting like it.

Stop seeking approval.
Stop asking for permission.
Stop waiting for validation.

The only permission you need is the one you give yourself.

So give it already and go making something wonderful.

There’s a little lie going around the internet…

One that I've repeated a few times myself:

Everybody should be an entrepreneur.

It’s a well-intentioned lie.

One that seeks to help people realize that there is in fact a different sort of game they could be playing with their life.

But a lie is a lie, no matter how well-intentioned.

I’ve personally spread this lie over the years because entrepreneurship changed everything for me.

See, I used to have crippling ADHD.

I still have ADHD, but it’s no longer crippling. Now it’s a super-power.

But that’s not because I discovered some drug or found some new productivity system that magically helped me get my shit together.

No, the reason my life transformed is simply because I started playing a better game with the cards I’d been dealt by life.

Games where my cards were no longer a liability, but an asssert.

As soon as I did THAT, everything changed for the better.

But then, ya see, I made a mistake…

I forgot my cards were unique to me…
I thought I'd just discovered a universally better game.

A game that EVERYBODY should play.

The game of entrepreneurship.

But something I’ve come to realize is that this game is NOT for everybody…

Because the truth is that the game of business is BRUTALLY hard.

You will likely face long days and even longer nights filled with uncertainty, doubt, and loneliness.

I’ve seen people break themselves against this game and then wonder what they did wrong.

The hard answer? Nothing.

As Jean Luc Picard said:

You can do everything right and still lose. That’s not weakness, that’s life.

Listen, you can only control two things:

1. How you play your cards
2. What game you play

It does not matter how well you do the first if you get the second wrong.

So take a good long hard look at the cards you’ve been dealt and then ask yourself:

What’s the best game for me?

And to that, there’s really two questions:

1. Is it a game you can win?
2. Is it a game you want to win?

Don’t gloss over that second question.

Because truly there is no greater failure in life than to win a game that was never worth playing in the first place.

Now, here’s the crazy part:

Not only do you get to choose the games you play in life…

But YOU get to decide the rules of those games.

You get to decide how you’ll play.

And ultimately, you get to decide how you’ll measure success and failure.

So do yourself a favor and stack the deck…
tilt the board…
rig the damn thing in your favor.

Make it so no matter what happens…
No matter how the cards fall…
No matter the outcome.

You win.

Figure that out and then go play the hell out of your game knowing you can’t possibly lose.

This has been the source of all the biggest unlocks in my life (and business)…

But it is, by definition, incredibly unsexy:

Doing boring-deep-work every single day.

Not “boring” like mindless busywork, mind you.

(I’ve worked plenty of jobs better suited for a trained monkey and that certainly did NOT move me forward in life)

I mean the kind of deep-boring work that actually matters…

The kind that’s uniquely suited to your gifts and that moves the needle in a massive way.

For me, that’s writing.

I looked back at the data from my last 13 years as an entrepreneur and noticed a clear trend line:

The years I wrote the most (whether that be journals, SOPs, blogs, scripts, emails, books)…

…were the years my businesses grew the fastest.

But it wasn’t just growth.

Those were the years I also personally:

• Felt the most confident in my purpose
• Had the lowest anxiety
• Enjoyed life the most

But here’s the paradox.

Despite knowing that Deep Work cures my anxiety, creates wealth, and gives me purpose... I still hate starting it.

I’ve been on a writing binge for the last 90 days to brute-force my way out of a rut after one of my businesses (a $100M real estate portfolio) imploded.

And even knowing how good the grind will ultimately be for me…
It’s still insanely hard to sit down and just do it.

I’ll dick around for 20 minutes before "beginning."

Check notifications to ensure the world isn't burning.

Invent reasons to get more coffee or stretch my legs halfway through a session.

It’s so funny…

Because we know deep-boring-work is the thing that makes us feel our best…

…yet it’s the thing we resist the most.

So, what’s the fix?

Meh… I have no clue.

But here’s two things that might help:

First, a problem well defined is half solved.

Simply seeing the problem clearly gives you a sort of power over it.

So, that’s not nothing.

Second, I’ve always found this quote from the prolific fantasy author, Jim Butler, really helpful:

“I don’t have a muse. I have a mortgage.”

Just remind yourself, you don’t have to love it… just do it anyways.

I promise, your future self will thank you.

I sat on the summit and broke down when it finally hit me:

"It's all been a lie."

I spent most of my life feeling like I wasn’t enough.

Like my value was tied to my achievements…

The trophies.
The grades.
The milestones.
The next summit.

And here’s the weird part:

Despite not feeling like I was enough…
I also felt like I had more to give.

For many of us, the only time we ever felt “enough” growing up was when we were winning.

So we learned early: Achieve more = Worth more

And so the hamster wheel starts turning.

Faster.
Higher.
Further.

You climb your mountains in a blur, eyes glued to the summit… because the summit is where you were told “enoughness” lives.

But then you get there.

And it hits you:

The thing you were chasing? It’s not up here.

The peak is cold. It’s barren. It’s lonely.

But instead of questioning the summit, you question the mountain.

You just assume you climbed the wrong mountain and so off you sprint to the next one.

This is how high achievers burn decades:
The constant motion feels like progress, but in reality, it’s avoidance.

Because as long as you don’t stop, you never have to hear the whisper:

“Is this really all there is?”

Terrifying question, right?

Because if this isn’t all there is… then what does that say about everything you’ve done?

What does that say about… you?

If you’re not striving, grinding, accomplishing…
Do you still have value?

Do me a favor…

Wherever you are on your mountain (whether that’s near the base or inches from the peak), just pause.

Stop for a moment and be a Human Being, not a Human Doing.

And consider two things:

1. The hole in your heart isn’t trophy-shaped.

No award, no revenue milestone, no summit will fill it.

Achievement ≠ fulfillment.
They are different materials. Different physics.

Trying to find fulfillment through achievement is like trying to fill a pothole with ramen noodles.

It’ll never take.

But here’s a crazy thought:

Maybe the hole isn’t a flaw.
Maybe there’s nothing actually missing.
Maybe you’re a donut.

Maybe you are already whole despite the hole.

2. The gap between where you are and where you want to go never shrinks.

You will never catch the horizon.

But today, on this day of thanks, is an opportunity to reflect on a different gap:

The gap between where you are and where you began.

Truly there’s a lifetime of gratitude to be found in that ever expanding chasm.

If you let yourself feel it.

And never forget…

There is nothing actually waiting for you at the top…

Everything worth finding is found on the way up.

The alarm went off at 4am and for the first time in a long time…
	
	I could barely get out of bed.
	
	As I rolled over to put my feet on the floor, my back spasmed and said:
	
	“Where the hell do you think you’re going, big guy?”
	
	Turns out I went a bit too hard on squats yesterday.
	
	First thought: just stay down and rest.
	Second thought: Kobe.
	
	It’s fourth quarter with two minutes on the clock…
	He went for the steal and got it, but dislocated his finger.
	
	He calmly walked to the trainer and held out his hand.,..
	
	Without a word, the trainer gripped the sideways finger and…
	
	YANK
	
	You could see the immediate relief on Kobe’s face as he shook out his hand and trotted back onto the court as though nothing ever happened.
	
	The thing about this memory that’s stuck with me all these years is that this was just a regular season game. It wasn’t even important.
	
	Nobody would’ve faulted him for coming out of the game and nursing the finger, but as he said after the game:
	
	“We’re always playing at least a little hurt.”
	
	 In my experience having competed alongside Olympians, one of the things that seems to separate champions from all the rest, is their ability to see pain accurately for what it truly is…
	
	Because not all pain is equal.
	
	As my college cross country coach once asked me when I was trying to lazy my way through of a hard workout: “Are you hurt or just sore?”
	
	One stops you.
	One shapes you.
	
	Here’s the thing…
	
	You can’t move forward in a frictionless environment.
	
	Progress requires resistance.
	
	Not too much (or you get crushed)…
	And not too little (or you can’t get traction)…
	
	You need just enough to push against.
	
	But that ain’t always gonna feel easy… and that’s okay.
	
	‘Cause you’re stronger than you even realize.
	
	So yeah, I groaned like an old man as I got out of bed this morning…
	
	Because I know this feeling.
	It’s nothing serious.
	It’s just life giving me something to push against.
	
	And I can play through this.

A woman stopped me at the door as I was leaving my building this morning.

She looked at me skeptically and said:

“It’s really cold out there… you’re gonna want a jacket”

Her tone: 100% “concerned mother watching a child make a dumb decision.”

For context, she was prepared for the apocalypse:
	•	Beanie
	•	Gloves
	•	Winter jacket
	•	Snow pants
	•	Boots

Me?
	•	T-shirt
	•	Sweatpants
	•	Slippers
	•	Backpack

(worth noting: these slippers are down-infused and probably the single warmest thing I own.)

I smiled and said: “We just moved here from Minnesota. I don’t mind the cold.”

She looked at me like, “some people just have to learn the hard way,” and let me pass.

So I brace myself… open the door… and the cold punches me in the face with the force of…

I dunno…a refrigerator?

Curious, I pull up the weather app: 24°F

Aaah. That explains it.

See, in Minnesota, nobody talks about the cold until it gets below zero.

 Based on this lady’s concern for my well-being, I expected negative 24.

So instead of a miserable trudge through a frozen wasteland…

…I had a surprisingly pleasant walk to the clubhouse where I’m writing this.

Here’s why I’m sharing this:

Expectations shape our Experience.

Expect something to suck? It usually will.

Expect something to be easy? More often than not, you’ll be right.

I stepped outside this morning with two default expectations:

1. I’ve survived way, way worse.
2. I can handle anything weather related.

Listen, reality is malleable…

And successful entrepreneurs recognize that our beliefs limit us far more than our reality.

They understand:

Your beliefs are the chisel.
Your actions are the hammer.
Reality is the stone.

And most important of all, your Imagination is the limit.

Success isn’t just about skill or strategy. 

It’s about expanding what you believe is possible.

Most people do the opposite and they use their imagination to reinforce limits.

Don’t be most people.

Expect more from yourself.
Expect greatness.
Expect the cold to feel warm.

Your reality will follow.

P.S. If you want to stretch what you believe is possible…

Do hard things with the people you love.

Jumping off a boat in Antarctica with my brother forever changed my definition of "cold".

My dad tricked me into becoming a writer.

And it almost ruined my life.

When I was 13, he offered me $0.10/word to write short stories.

$100 for a 1,000-word story? 

Jackpot.

So I did what any enterprising kid would do...

I wrote the LONGEST, most adjective-stuffed, repetitive stories imaginable.

Just terrible, terrible writing.

But here's the kicker:

Despite my best efforts to game the system, I actually got good.

Like, really good.

That skill went on to make me tens of millions later in life.

But my dad's "gift" nearly destroyed me first.

See, he accidentally taught me the most dangerous lesson in business:

More work = More money

I spent the next 15 years believing this lie.

Working MORE hours...
Producing MORE output...
Trading MORE time for dollars...

It's the same trap 99% of people are stuck in right now.

Here's what I didn't understand:

While I was grinding out words at $0.10 each, my dad was playing a completely different game.

He owned the rights to those stories.

I was creating assets.
He was collecting them.

If one of those stories became the next 50 Shades? 

He'd make $100M without typing a single word.

THAT'S the real money game.

The brutal math:

- Trading time for money = Linear growth (you're capped by hours in a day)
- Collecting assets = Exponential growth (no ceiling)

An asset puts money in your pocket long after the work is done.

Could be:
• A business you own
• Equity in someone else's company  
• Intellectual property
• Real estate
• Systems that work without you

My favorite? 

Building your OWN business.

Because when you own the machine, you stop being a cog in it.

Listen...

If you're still trading hours for dollars, you're playing my 13-year-old game.

And trust me, that game has a ceiling.

The real question isn't "How can I work more?"

It's "What assets am I building today?"

And knowing my dad, THIS was the real lesson he was trying to teach me.

Unfortunately, I’m just a slow learner.

Hopefully you’ll figure this one out a bit faster me.

***

What's one asset you're building that could pay you while you sleep?

Drop it below.

This impossibly small habit transformed my business:

I stopped listening to podcasts, music, or audiobooks while driving.

The mind filled with the thoughts of others cannot hear itself.

Make space to hear yourself.

Listen intently.

Genius is born in silence.

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