LIV Golf

Director of Social Media at LIV Golf, leading global strategy for the league and teams. I drive fan growth through content, creator partnerships, influencer marketing, and real-time storytelling — making LIV Golf unmissable on and off the course.

Director Social Media

Anthony Yepez Photography 

- Freelance sports photographer and videographer
- Covering a variety of sports (Basketball, Football, Softball, Baseball, and Obstacle Course Racing)
- Specializing in creating social content for athletes, teams, and leagues in the NYC area

View my full portfolio here: https://jezelanthonyyepez.myportfolio.com/home
Follow me on https://www.Instagram.com/shotsbyyep

Sports Content Creator (Photo + Video)

Professional Fighters League

Director of Social Media Strategy and Audience Growth

Orangetheory Fitness

- Led social media strategy driving 82M impressions (+90.4%), 2.7M engagements (+82.3%), 67.7M Video Views (+119.7%), and a 447% Increase in audience growth across channels over 20 months.
- Managed a team of two direct reports and provided mentorship to support career growth and skill development
- Created internal programs, OTF Social Network and OTF Social Club, with over 800 total members to support brand initiatives for content creation and content amplification
-  Spearheaded influencer marketing initiatives, generating 7M+ impressions and directing 100k+ website traffic
- Provided thought leadership, industry updates, and social media guidance to a network of over 1300+ franchises around the global

Associate Director, Social Media

Bodybuilding.com

- Drove 290.9M Impressions (73.7% Increase), 13.5M Engagements (241.4% Increase), 476k Clicks to website (64.6% Increase), Produced 94.2M Video Views (125.2% Increase) and Launched new TikTok account from 0 to 80K followers in 4 months.
- Developed, oversaw and executed the social media strategy for @bodybuildingcom across all channels
- Executed cross-functional programs and social marketing campaigns from concept to completion
- Managed the social calendar, content creation, curation, copywriting and publishing of all  @bodybuildingcom social accounts

Director, Social Media & Community

Digitas North America

- Developed social media strategies and campaigns for major brands such as Hulu and Bank of America
- Collaborated with cross functional teams on social media campaigns
- Worked with internal team members on client facing presentations, strategy decks and social media activations

Associate Director, Social Strategy

Spartan Race, Inc.

- Drove over 4.4 billion social media impressions, 159% increase, 114+ million engagements (70.2% increase) and 9.6 million link clicks to website, (286% increase).
- Led the social media strategy development and execution 
- Managed a team of managers, coordinators, and analysts to drive performance KPIs
- Directly managed and supported the daily content creation, scheduling, and community management of 5+ brand accounts
- Worked closely with internal departments (email, digital, sponsorship, public relations, events, legal, creative, and video departments) on cross channel campaigns and marketing initiatives

Director of Social Media Marketing

Cogent Entertainment Marketing

- Activated brands at the 2015 NFL Super Bowl for clients such as Direct TV and Travel Channel. 
- Built and supported social media campaigns for professional athletes and major brands
- Launched major influencer campaigns for P&G brands and other agency clients
- Assisted with creating, developing and maintaining editorial calendars
- Collaborated with photographers, models, and in-house creative team to create original content
- Monitored industry trends and stays on top of the latest innovations, tech trends, news and more

Marketing Coordinator

Liquid Lightning Energy Drink

- Managed collegiate program of 30 campus reps which Consisted of developing on & off campus marketing programs to expose the new energy drink brand to target market. 
- Handled daily social media marketing for energy drink (Twitter & Facebook)
- Reviewed analytics, reports, trends to further the develop of each marketing campaign
- Developed reward programs for reps along w/ end of the year concert
- Assisted director with Advocate Program (athletes, djs, musicians, artists & other public figures)
- Assisted director with overall marketing/advertising of brand & development of marketing/advertising programs

Social Media & Events Manager

I'm a social media marketer with a combined 15 years of experience in strategy, content creation, channel growth, team management, and campaign development. I have helped companies elevate their social media strategies that have resulted in growth across all major KPIs. 

Some examples include:

- As the Associate Director of Social Media at Orangetheory, I led a team of 2 and worked cross-functionally to achieve 118.6% audience growth (832k), 13.8% increase in impressions (162M), and 26.6% boost in engagements (2.9M).

- As the Director of Social Media at Bodybuilding.com, I successfully orchestrated and executed a comprehensive social media strategy resulting in exponential growth across multiple metrics, including a significant increase in impressions, engagements, website clicks, video views, and the establishment of a thriving TikTok account with 80K followers in just four months, while overseeing all aspects of content creation, curation, and publishing across various social platforms.

- As the Director of Social Media at Spartan, I orchestrated a highly effective social media strategy that propelled a staggering 570% audience growth, generated 4.4 billion impressions, 114 million engagements, and 9.6 million website visits over four years, while innovatively crafting campaigns and fostering partnerships to expand fan base and event viewership.


I enjoy connecting with new people in the industry, you can reach me at emailyepez@gmail.com.

I’m growing my team at LIV Golf 🚨

Looking for two specialists to crush it on LIV Golf social.

1️⃣YouTube Specialist 🎥📱
- Experience editing long-form content series’
- Create thumbnails, optimized titles, descriptions 
- Drive strategy, content planning, and publishing 

2️⃣Short form content Specialist (IG/TT/YTs)
- Vertical video editing (Fast turnarounds 🏎️)
- On top of the latest creative formats/trends
- comfortable working with pro athletes 
- Develop captions, manage content calendars, and publish 

If you are obsessed with golf, music, fashion, creators, and travel this is an opportunity you don’t want to miss!

🗽On-site in NYC (4 days in office)
✈️ Global travel required 
⛳ Sports background preferred (league/team/sports media)
❌No remote opportunities 
❌No recruiters or agencies 

Full job description coming soon. Comment below if interested.

Anthony Yepez

🏆 Proud of the team! LIV Golf The Duels is recognized in the 2025 The Clios Sports Awards across three categories. Great recognition for the hard work we put in with every pro, creator, Summit House, and LIV Golf team member to bring the series to life. Congratulations all around! 🍾

Looking for an elite player to join our LIV Golf social team, with a focus on LIV Golf Instagram, TikTok, and YouTube Shorts!

You're someone who knows the sport inside and out, watches YouTube golf, and knows what's going on around the sport and pop culture. 

If you're looking to join the most exciting team in Golf, apply below!

Marketing professional with 14+ years experience in social media marketing, influencer marketing, community building, team management, content creation, campaign development and analytics. 

+ Lead social media strategy that resulted in 290.9M Impressions (73.7% Increase, 13.5M Engagements (241.4% Increase), 476k Clicks to website (64.6% Increase), 94.2M Video Views (125.2% Increase) across Facebook, Instagram, Twitter and Youtube over 8 months. Also, launched new TikTok brand account from 0 to 80K followers in 4 months.

+ Generated over 4.4 billion social media impressions, 159% increase, 114 million social media engagements (70.2% increase) and 9.6 million link clicks to website (286% increase) across Facebook, Instagram, and Twitter over 4 years

+ Featured in Forbes, sprout social and numerous podcast for my opinions and thoughts on social media marketing and strategy 

+ Founder of the social media manager Slack community, home to 600+ social media professionals who connect with their peers to share insights, advice and seeking new opportunities. 

"Anthony helped my team develop and craft our new social media strategy. He put together an amazing framework on how to reach new audiences and further our engagement with our existing fan base. 
Anthony is a trusted thought-leader in the social media space and I look forward to working with him more in the near future on more campaigns!" - Tatiana Holifield, Hulu

I get excited about opportunities to join, lead and build creatively innovative teams that look to drive growth and value, specifically in the world of sports/entertainment/fitness. 

Let's connect!

Director, Social Media @ LIV Golf

We're looking for a social media graphic designer and social media specialist to join the team at LIV Golf out of our New York City office ⛳️ 🗽

Please no DMs or recruiters. If interested, apply below:

Graphic Designer: https://lnkd.in/en-A2mRK 
Social Specialist: https://lnkd.in/eF9Vkcqv

➡️ Prior golf experience is a plus! 🏌️‍♀️🏌️‍♂️
➡️  World travel required (AUS, SA, KOR, MX, and more!) 🌍✈️
➡️  Work alongside the best players and teams in golf! 🏆
➡️  Enjoy working in a fast-paced and high-energy environment 🔥
➡️  LOVE creating content and telling compelling stories on social 🤳

An amazing opportunity to be part of the future of the sport! 

#LIVGolf #LongLIVgolf #Sports #Hiring

Social media graphic designer wanted in New York City! Join my team at LIV Golf ⛳️  Apply below 👇 #hiring #graphicdesign #nyc #golf

Open article: Social Media Graphic Designer by jobs.ashbyhq.com

Proud of this guy right here! One of the hardest workers in the room (anywhere). 

Beyond deserving of this role and to be spearheading the growth of our LIV Golf teams across social media. 

Pumped for what we will continue to do together. Let’s gooooo! 

#LongLIVGolf LIV Golf

Director of Team Social Media at LIV Golf

I’m excited to share that I’m starting a new position as Director, Team Social Media at LIV Golf!

The past three and half years have been an incredible journey collaborating with all 13 LIV Golf teams, pushing creative boundaries, and helping build deeper, more meaningful connections with fans around the world. It’s been a privilege, and I’m grateful for everyone who’s been part of it.

I’m looking forward to the new challenges ahead and continuing to grow both personally and professionally. Plenty more to come.

Today, we announced another innovative partnership for LIV Golf. As one of the world’s largest data solutions and sports simulator providers, Trackman has been innovating sports analytics for more than 20 years.

The global multi-agreement is an expansion on the 2025 partnership that saw LIV Golf's live event broadcasts providing radar units on all 18 tee boxes and multiple mobile cameras to track players’ tee shots at LIV Golf events across the world. In 2026, Trackman will be built into driving ranges at global LIV Golf events, expand across pre-event and in-competition broadcast coverage, and be included in select LIV Golf VIP hospitality experiences.

Read more on LIVGolf.com: https://lnkd.in/e9z6qPhn

Golf events should be a full Experience, and that’s exactly what we aim for at each LIV Golf event. 

The full music lineup for Adelaide, Australia is set! FISHER, John Summit, Pecking Duk, and  royel otis. 🎶 

It does not stop there. Fans can expect a world class local experience, touching art, food, fashion, and culture.

Excited for the 2026 season and we will be bringing to Golf fans around the world. 🌎 

#LongLIVgolf 
 
https://lnkd.in/e-J9NtPw

Join our integrated marketing team based in London! #hiring #golf #sportsmarketing

SVP Marketing, LIV Golf | Award-Winning Sports Campaign Leader | Driving Revenue Through Brand, Culture & Fan Connection

Incredible opportunity on my team for an experienced international marketer who wants to drive full funnel campaigns for LIV Golf in our London office.

taplio

Anthony Yepez's Linkedin Analytics

Anthony Yepez

Performance ScoreAnthony Yepez's LinkedIn Performance

Anthony Yepez's Best Posts (last 30 days)

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Anthony Yepez

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anthony Yepez's LinkedIn Performance

Anthony Yepez's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

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Anthony Yepez's Linkedin Analytics

Performance ScoreAnthony Yepez's LinkedIn Performance

Anthony Yepez's Best Posts (last 30 days)