Anthony Yepez's Linkedin Analytics

I'm a social media marketer with a combined 15 years of experience in strategy, content creation, channel growth, team management, and campaign development. I have helped companies elevate their social media strategies that have resulted in growth across all major KPIs. Some examples include: - As the Associate Director of Social Media at Orangetheory, I led a team of 2 and worked cross-functionally to achieve 118.6% audience growth (832k), 13.8% increase in impressions (162M), and 26.6% boost in engagements (2.9M). - As the Director of Social Media at Bodybuilding.com, I successfully orchestrated and executed a comprehensive social media strategy resulting in exponential growth across multiple metrics, including a significant increase in impressions, engagements, website clicks, video views, and the establishment of a thriving TikTok account with 80K followers in just four months, while overseeing all aspects of content creation, curation, and publishing across various social platforms. - As the Director of Social Media at Spartan, I orchestrated a highly effective social media strategy that propelled a staggering 570% audience growth, generated 4.4 billion impressions, 114 million engagements, and 9.6 million website visits over four years, while innovatively crafting campaigns and fostering partnerships to expand fan base and event viewership. I enjoy connecting with new people in the industry, you can reach me at [email protected].