Tapfiliate

Leading the marketing vision and execution at Tapfiliate, a dynamic SaaS company empowering businesses with robust affiliate and referral marketing solutions. 
My focus is on developing and implementing strategic marketing initiatives that drive sustainable growth, build a strong market presence, and position Tapfiliate as a thought leader in the industry. 
This involves:
• Defining and communicating the marketing strategy, ensuring alignment with the company’s overall objectives.
• Overseeing the planning and execution of all marketing activities, including digital marketing, content creation, brand development, and communications.
• Analyzing market trends and competitive landscapes to identify opportunities and inform strategic decision-making.
• Building and fostering a data-driven marketing culture, leveraging analytics to measure performance and optimize strategies

Achievements: (1) Brand search growth compared to last year +60%; (2) Overcoming the profit ceiling with 2 times less investment in marketing; (3) Total contribution to income increased 5 times

Killjoy of the Marketing Team

AZ Growth Group

Strategic Consulting Group that helps companies take the next step and overcome their growth challenges!

We live and breathe Efficiency and Profit Growth, and our passion lies in empowering businesses to overcome profit obstacles!

If you reach Your Profit Cealing, and already have tried a lot but couldn't break through it.

Great news:
We've got the solutions you've been searching for! We are here to Help YOU Boost the Bottom Line.

You will get:
(1) Silos prevention and Foster collaboration by Purpose Clarification and alignment with all Doers
(2) Cost-effective strategy execution and goal achievement through Optimized Resource Allocation
(3) Establishing clear metrics and KPIs for the systematic tracking of progress to make timely decisions based on relevant data
(4) Regular monitoring and potential risk assessment to avoid or minimize the impact of unforeseen challenges
(5) Sustainable Profit Growth

Founder

Affise - performance marketing software

• Taking action throughout the customer journey and implementing best practices to reach potential customers through the demand generation funnel.
• Measuring the effectiveness and impact of demand creation actions.
• Design and implement a demand generation strategy including email, paid media, social media, events, SEO/SEM, webinars, retargeting and content syndication.
• Collaborating with Product Marketing & Content Marketing teams to facilitate assets for demand generation strategy
• Generating new, qualified leads and efficiently accelerating existing pipeline through the sales process
• Deliver compelling, specific messaging for each stage of the buyer journey, creating an engaging customer experience with bottom-line results
• Conducting A/B tests across channels to continuously optimize campaign and channel performance
• Work in a closed feedback loop with sales to continuously optimize program performance and quality and identify new campaign opportunities
• Simultaneously Managing multiple campaigns and making adjustments as needed to optimize results
• Producing positive measurable results in the form of marketing specific KPIs.
• Work closely with the Head of Marketing and other team members exploring and testing new growth marketing channels.

Senior Demand Generation Manager

• Created complex omnichannel strategies and user chains across various advertising channels
• Planned, launched, maintained, and analyzed advertising campaigns on Google Ads, Facebook Ads, LinkedIn Ads, Twitter, Bing Ads, etc. around the world, including the US, EU, Asia, CIS, etc.
• Participated in the formulation of KPI and reporting
• Operated with a full range of targeting settings: gender, age, keywords, remarketing, devices, countries, time ranges, and more
• Effective distributed advertising budgets among advertising platforms, controlled budget execution with maximum efficiency and regular analysis
• Worked on the analysis and optimization of existing landing pages and collaborated in the development of new ones
• Came up with promotional materials alongside the designers
• Managed CRM system (Hubspot): tuning, corrections, creating dashboards, uploading analytical data

Senior User Acquisition Specialist

Artics Internet Solutions

• Dug datasets across the customer life cycle to identify trends, gaps, and opportunities to grow the business
• Saw the Big Picture of a winning product looks like and Set the right measurements for Product Success
• Spearheaded paid and social channels growth through a combination of creative strategy, campaign optimization, targeting, and on-site growth tactics based on maximizing revenue for the business
• Designed customer funnels with attention to both customer lifetime value and customer acquisition costs, bringing in sticky customers
• Maintained channel performance, highlighting successes, misses, trends, and opportunities
• Was responsible for key performance indicators of the reach and impact of our experiments
• Dive deep into data to measure the impact of each campaign and develop ways to scale.

Achievements:
1. Doubled revenue for e-commerce customers through segmentation and use of adaptive content (for two months)
2. I have provided a 4-fold increase in qualified leads due to the selection of the creative concept, as well as accurate targeting of the target audience (for three months)

Head of POD: eCommerce ; B2C; B2B

Digital Agency «AMIO»

• Spearheaded multi-channel Digital ads campaigns (across paid search, display, and social media channels) through a combination of creative strategy, campaign optimization, and on-site growth tactics
• Maintained channels performance, highlighting successes, misses trends, and opportunities.
• Designed customer funnels with attention to customer LTV (lifetime value) and CAC (customer acquisition costs), bringing in sticky customers.
• Developed and implemented digital marketing strategies with growth tactics
• Built campaigns from the ground up, including account set-up, campaign planning/organization, competitive analysis, keyword research, and ad copywriting.
• Tested and optimized bids, keywords, text ads, image ads, and landing pages to improve campaign performance.
• Set and tracked events, performed deep-dive performance analysis
• Enhanced customer/user acquisition and activation performance

PPC Strategist

Kupibilet.ru

• Developed brand promotion strategies in paid search ads
• Increased the number of customers from paid search ads
• Reduced customers acquisition costs
• Created, A/B tested, and managed paid search ads
• Collected and analyzed statistics to compile monthly achieving reports

Achievements: During the first 2 months, I achieved a 15% reduction in CAC (customer acquisition cost)

PPC Specialist

Freelance, self-employed

• Created and Implemented digital strategies (SEO+Paid Ads)
• Performed search engine optimization (SEO) to promote sites in search results
• Carried out conversions rate optimizations tasks
• Created, tested, and managed paid search ads
• Collected and analyzed statistics to increase achieved results (number of purchasers/qualified leads/revenue)
• Made decisions on ads results based on data

Search Engine Marketing Specialist

Eltech Ltd Distribution Company

• Increased turnover for existing customers by providing best in class Customer Support
• Expanded the customer base and stood out from competitors
• Made outbound sales
• Negotiated with executives of customers
• Controlled customers' liabilities
• Monitored compliance with contractual obligations
• Resolved conflicts
• Supervised and mentored teammates to outperform KPI
• Coached the team with new sales enablement technics

Sales team leader

allchips Inc

• Was in charge of developing new lines of products (found/signed the supply agreement/delivery to customers) to increase the company`s Revenue
• Expanded the customer base and participated in the bidding
• Conducted negotiations with executives of companies
• Concluded contracts for planned/permanent deliveries.
• Supervised compliance with contractual obligations
• Controlled customers' liabilities

Achievements: Developed new product lines from scratch that increased the company`s profit by 30% per month

Lead sales Manager

Sales and installation company (Plastic Windows, Garage doors, Roller shutters)

• Set and Supervised the carrying out of a sales plan for sustainable revenue growth
• Searched and Performed new ways of getting customers and staying ahead of competitors
• Signed contracts with key clients
• Monitored compliance with contractual obligations
• Mentored and shared skills and experience with teammates

Achievements: Developed 3 additional areas from scratch: (1) Wooden Windows, (2) Aluminum partitions, (3) Premium garage doors

Head Of Sales Operations

Help CEOs, CMOs, and Founders to break through Profit Growth Blockers | Strategic Marketing Advisor (Problem-Solver) for SaaS and Professional Services

Are you leading a Technology or Software company and feeling frustrated by stalled growth or unpredictable revenue?

I'm Anton, a Growth & Marketing Consultant dedicated to helping Tech and Software companies BREAK THROUGH PROFIT BLOCKERS through strategic marketing and growth initiatives.
My mission is to drive Marketing Transformation – shifting businesses away from random marketing activities to purpose-driven strategies that deliver predictable and scalable growth.  This means:
(1) Every action has a purpose (WHAT FOR?): Focus on initiatives directly tied to your business goals.
(2) Questions are key to unlocking solutions (WHAT IF?): Dive deep to understand your challenges and opportunities.
(3) People are the central focus (People-Centered Approach): Build strategies that resonate with your audience and empower your team.

With a T-shaped background in Growth & Marketing,  and experience across revenue generation from sales to marketing, I bring a hands-on, problem-solving approach.

Ready to discuss how we can break through your profit blockers?  Reach out for a direct message.

Subscribe to my YouTube channel: https://www.youtube.com/@AZGrowth

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