Anton Buchner 's Linkedin Analytics

Helping shape the next wave of most valued marketers. I hate seeing marketing $$s wasted. Today, it's about cutting through and getting clarity on what's working and what's not. And then identifying where to focus next. Next practice strategic thinking is to use customer data fuelled by AI & ML to understand a customer value perspective. Analysing profit per customer from an individual's product purchase history, channel combinations, frequency levels, engagement levels, and behavioural psychology triggers. These of course, are the outputs of identifying the most valuable and next growth cohorts. It's creating exceptional experiences and recognising and rewarding milestones that move the needle. That's why I'm called The ROI Guy. My team and I will 'HELICOPTER' above your current marketing approach. To see where opportunities may exist to achieve greater impact from your team, time, technology, and budget allocations. Ask yourself now: 📈or 📉 What's the current level of martech debt in your business? What's the total cost of resources applied to marketing? What's the incremental profit per customer, per year? What's your net customer run rate per year? What's the ROI on your marketing spend? What's NEXT? We've got the solution for reducing costs and improving outcomes. for customer strategy, visit frontfootmarketing.com.au for marketing management consultancy, visit trinityp3.com