Antonella Di Tommaso's Linkedin Analytics

► My profession: it is focused on Marketing activities for product development and services for eCommerce and the stores. I usually collaborate with multidisciplinary teams such as: Sales, IT, UX, Legal. I work in an international context in contact with the Head Quarter in the MKTG, Business Development, Finance and Corporate Communication functions. At local level, I have contacts with eCommerce Managers, Project Managers, Payment Managers and Sales Managers ► Skills gained as Product Marketing Manager • Product Management: market and competition analysis, legal feasibility studies, product and service positioning, marketing communication, monitoring, coordinating, and planning for the go-to-market activities • Retail marketing: definition of promotional and co-marketing activities, communication, in-store promotion, and training of sales staff • Partnership management: research and selection of potential partners, development plan management of the business relations, analysis and monitoring of partnership performance • Business Development: search for new suppliers, service providers, agencies, agreements negotiation, consolidation in support of the partnerships • Budgeting, Reporting: defining, monitoring and marketing budget managing ►Topics that involve me are the world of e-commerce, retail, consumer credit and payments, that they are not just my field of work. I like to delve into the technological and business aspects. I am passionate about the analysis competitors and potential partners. In this direction, I have deepened the study of micro-data to understand the competitive advantages of products and services. The results of these analyses are for me a useful toolbox to define product roadmaps of marketing levers to be implemented and to identify possible co-marketing activities. In the development of commercial partnerships, I am stimulated by the creation of the relationship, which I cultivate from the first contact, and which I work to strengthen over time by listening to needs and sharing mutual objectives ► A passion that tells about me: I am a lover of medium and long-distance running. I like running in a group and the same goes for work, because it is more stimulating and productive. Everyone has his own pace, speed, competence, and experience. That's why we are unique, and teamwork brings me closer to my goal in a more determined, concrete and lasting way